Ever wonder whether you should be blogging? Does it seem like a waste of time? Blogging can indeed drive your mission, but you have to know how it works to get the most benefit. The worst thing is to start a blog and then let it whither into fodder for Internet dust mites. So how can a blog drive your mission? View this presentation to find out.

1. Your audience wants your content.

2. 
60% of consumers feel more positive about a company after reading custom contenton its site. (Source: Content+)

90% of consumers find custom content useful. (Source: TMG Custom Media)

78% believe that companies behind content are interested in building good relationships. (Source: TMG Custom Media)

3. Current customer (32%)
Special offers or deals (32%)
Interesting Content (18%)
Source: Content+

4. Blogging = 55% More Visitors
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Blog
Blogging = 97% More Inbound Links
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Blog
Source: HubSpot, http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx

5. Companies (and nonprofits) that blog 16 to 20 times a month see the biggest return in traffic.

6. When you provide content with a context, you make a connection with readers.
What this means: Your content has to have value for them.

7. You become the publisher
To create steady stream of traffic
To generate
engagement

8. Source: eMarketer, http://www.emarketer.com/Article/ Continued-Rise-of-Blogging/1007941

9. Age of Blog Readers
Under 20
21-35
36-50
Over 51
At 53.3% of all blog readers, 21 to 35 year olds are far and away the main demographic.
Source: Sysomos, http://www.sysomos.com/reports/bloggers/

10. Ask for comments to find out what people think of your content.
Ask for their input on future posts.
Find out what makes your readers tick.

12. Food security
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
0
1
2
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Blog
Whitepaper
Newsletter
AnnualReport
Impact
Volunteers
Campaigns
Major Donors

14. You probably have tons of content lying around in your annual reports and even on your website that you can repost on your blog.

15. 
On a platform that you own.

For longer posts with more in-depth information.

To provide greater value.
Platform
Inform
Value

16. TO PROMOTE YOUR CONTENT

17. 
Answers to donor questions.

Reviews of industry trends.

Plans on how you’ll meet your goals.

Brief interviews with experts.

The inner workings of your organization.

Reviews of best informationin your field.

19. 
More donations?

Increased awareness?

20. Goals
Content
Promotion
Feedback
Analytics
Blogging is a program, not a campaign.
Once you start, don’t stop.
It’s an ongoing process.

21. CONTACT ME AT amybcontent@gmail.com
450-708-1900
amybutcher.ca