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How to Use HubSpot to Learn
More About Your Customers
Kristina Volovich, HubSpot
Kristina Volovich
Customer Demand
Marketing
@steeens11
Inbound Marketing Framework
So, how do we use
HubSpot to delight our
customers and prospects?
Key Tools to Use:
•  Reporting
•  Social Media
•  Email
•  Lists
•  Campaigns
1. Reporting
Reporting is more powerful than you think
Sources Reporting
Metrics broken down by channel
Carefully watch top performing blog posts and emails
2. Social Media
Social Media use can reveal customer behavior
Monitor which channels drive the most customers
Pair Advertising with Inbound to Target Customers
Find out who responds well to targeted advertising
3. Email
There are over 205 billion emails sent and received each day
Email metrics show how your customers are
responding to your marketing efforts
Figure out what customers like by
testing CTAs, copy, formatting and tone
Go one step beyond CTR -- what customers are clicking on?
4. Lists
Great list segmentation is key to success
Ways to learn what your customers like & dislike:
•  Content read (blog posts, ebooks)
•  Pages they visit (landing pages,...
5. Campaigns
Inbound Marketing is all about creating valuable and
relevant content
Content
When is the last time you ran a
customer centric campaign?
Running a content campaign for your customers is the
ultimate way to learn how they engage
QUESTIONS?
THANK YOU!
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How to Use HubSpot to Learn More About Your Customers

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At the June 8 Richmond HUG, Kristina Volovich shared tips and tricks on how to leverage HubSpot to gain insights on customers and prospects.

Published in: Marketing
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How to Use HubSpot to Learn More About Your Customers

  1. 1. How to Use HubSpot to Learn More About Your Customers Kristina Volovich, HubSpot
  2. 2. Kristina Volovich Customer Demand Marketing @steeens11
  3. 3. Inbound Marketing Framework
  4. 4. So, how do we use HubSpot to delight our customers and prospects?
  5. 5. Key Tools to Use: •  Reporting •  Social Media •  Email •  Lists •  Campaigns
  6. 6. 1. Reporting
  7. 7. Reporting is more powerful than you think
  8. 8. Sources Reporting
  9. 9. Metrics broken down by channel
  10. 10. Carefully watch top performing blog posts and emails
  11. 11. 2. Social Media
  12. 12. Social Media use can reveal customer behavior
  13. 13. Monitor which channels drive the most customers
  14. 14. Pair Advertising with Inbound to Target Customers
  15. 15. Find out who responds well to targeted advertising
  16. 16. 3. Email
  17. 17. There are over 205 billion emails sent and received each day
  18. 18. Email metrics show how your customers are responding to your marketing efforts
  19. 19. Figure out what customers like by testing CTAs, copy, formatting and tone
  20. 20. Go one step beyond CTR -- what customers are clicking on?
  21. 21. 4. Lists
  22. 22. Great list segmentation is key to success
  23. 23. Ways to learn what your customers like & dislike: •  Content read (blog posts, ebooks) •  Pages they visit (landing pages, website pages) •  Emails they open and click on •  Events they register for •  Social Media channels they use •  Survey they filled out •  Webinar they attended
  24. 24. 5. Campaigns
  25. 25. Inbound Marketing is all about creating valuable and relevant content Content
  26. 26. When is the last time you ran a customer centric campaign?
  27. 27. Running a content campaign for your customers is the ultimate way to learn how they engage
  28. 28. QUESTIONS?
  29. 29. THANK YOU!

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