2. Founded in January 2017
in San Francisco. London
office to be opened in Q3.
US and UK bloggers. Our
focus is micro-influencers.
MoM growth in
advertisers and bloggers
on the platform.
Goal for end of 2017– to
be among the Top-10
global IM platforms, by
2019 – among the Top-5.
2017 50%
2000+ TOP 10
5M+
Total
platform
reach:
Buzzweb allows advertisers to choose
the most relevant influencers and
promote brands in the native organic
context of each blogger.
buzzweb++
3. IM market is booming
It is showing double-digit
growth rates in the US and UK.
Cost efficient channel
IM is the most cost-efficient
customer acquisition channel
for brands (Adweek research).
Influencers are essential
Already more than 30% of
marketers are saying that
influencers are essential to
their marketing strategies.
High return on investment
In 2016 Brands saw an average
ROI of $6.85 for every $1
invested in IM.
Influencer Marketing Dynamics
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++ ++
++
buzzweb++
4. Our analysis and market research shows that
micro-influencers (5K - 400K followers) have
much higher engagement rates than influencers
with over 1M followers:
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Most followers are real
friends, they have almost
no bots.
They are actively looking
for new advertisers to
work with and are quite
flexible with pricing.
Average engagement rate
is 6% (engagement rate of
Beyonce's Instagram
account is 3%, for ex.).
They are creative and try
to add a personal touch to
every post.
Advantages of micro-influencers buzzweb++
5. 1 2 3 4 5 6 7
Registration,
campaign
creation
Selection of
relevant
influencers
Terms
negotiation with
selected
influencers
Content
approval
Campaign
goes live
Real-time
analytics &
dashboard
Post-campaign
analysis
A fully automated
platform experience
buzzweb++
6. Hand-picked quality bloggers
We carefully select only the
best micro-influencers who can
guarantee the best results for
our advertisers.
Most advanced analytics
module
Interactive dashboard, real-time
tracking, configurable data
points and much more.
Absolute deal transparency
All content is discussed and
approved prior to publishing,
the reward to the influencer is
paid out only after the
campaign is live.
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Our key benefits buzzweb++
7. sales growth
during campaign
period
comments
posted
people
total reach
people
engaged
45% 2M+
2.5K11K
Challenge: Introduce a new chocolate drink
product to the UK market.
Target Audience: women aged 24-40.
Geography: Manchester & London.
Case Study: Podista buzzweb++
8. Philip Kozyrev
Vice President, Sales
Let’s get in touch! buzzweb++
+1 646 568 9796
+44 20 3868 5929
USA:
UK:
p.kozyrev@buzzweb.com
