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Defrag Presentation Top 5 Blogosphere Trends

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Defrag Presentation Top 5 Blogosphere Trends

  1. 1. Top 5 Blogosphere Trends <br />A data-driven study of blogger and blogger audience trends<br />Greg Keller<br />VP Products – Lijit Networks, Inc.<br />
  2. 2. Data: The Lijit Secret Sauce<br />Let’s talk data and how it attributed to our report….<br /><ul><li>11,000 installed publishers (100+ per day)
  3. 3. 2,700,000 blog-rolled publishers crawled
  4. 4. 30,000,000 uniques (monthly)
  5. 5. 350,000,000 page views (monthly)
  6. 6. ~6 on-line content sources per publisher
  7. 7. 20082009 y/y analysis
  8. 8. What did we find out?
  9. 9. How can it help you be a better blogger?</li></ul>Lijit Networks, Inc.<br />
  10. 10. Lijit Networks, Inc.<br />68%<br />Percent INCREASE of blogs that have installed ad tags between y.t.d.2008-2009.<br />1<br />Bloggers are getting wise & the long tail is speaking loudly. <br />Brands are seeking community voice. <br />What is your ad (and ad tag) strategy?<br />Is contextually relevant creative displayed?<br />
  11. 11. Lijit Networks, Inc.<br />47%<br />DECREASE from 68% in 2008 of publishers using Google Ad Sense to monetize their sites. <br />2<br />Increase in ad network options for bloggers is evident. <br />Bloggers are experimenting beyond Google Ads.<br />Ad networks aggregating readers to entice large brands and agencies.<br />Display more attractive than text to bloggers. <br />
  12. 12. Lijit Networks, Inc.<br />25%<br />Total percentage of blogs WITHOUT search functionality!!<br />3<br />#FAIL (we can use this as Lijit powers www.failblog.org)<br />Readers are at a disservice if they can’t get to your old content (old to you/new to them!). <br />Search result ad shots on goal are non-existent!<br />Content mining allows increased page views! <br />
  13. 13. Lijit Networks, Inc.<br />3-5%<br />The average increase in page views due to searches performed on a site. <br />4<br />Increased page views means increased shots on goal for advertisers. <br />How are you categorizing/tagging your posts?<br />How are you exposing (meta) key words so advertisers can take advantage? <br />
  14. 14. Lijit Networks, Inc.<br />3.14%<br />Percentage of page views referred to by Twitter for blogs with &gt;100 page views a day.<br />5<br />How are you leveraging the tool? (and it is a tool IMHO)<br />How are you building followers?<br />Why are you building followers?<br />Are micro-blogs favorable? Trend is to move away from what’s ‘hard’ to micro-blogs (Posterous, FaceBook). <br />
  15. 15. Thank you!<br />Lijit Networks, Inc.<br />

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