A quick look at 7 key benefit organizations get from engaging in social listening using brand monitoring tools. What social listening can tell you, and how you can take action to improve reach, engagement, but build your brand.

1. 7 Ways
Brand Monitoring
Can Help Your Organization
What is brand monitoring software?
Track sentiment
of mentions
Alert you of
brand mentions
Listen for mentions
of keywords
This infographic brought to you by Carver
Technology Consulting, LLC.
www.carvertc.com
See our blog post about this:
http://bit.ly/1LePcsZ
They help you:
7 Ways Monitoring can Help Your Brand
Monitoring and Alerting
1
2Measure Sentiment
Perform Social Media Audits
3
4Respond to Mentions
Find Influencers
5
6Find Product and Service Positioning
Research products, services, industries,
verticals, keywords, and hashtags
7
DISCOVER
what
PEOPLE SAY
about
YOUR BRAND
LISTEN
for
MENTIONS
outside your social
media circles
PARTICIPATE
in
CONVERSATIONS
you may never
have known were
going on
Tracking Mentions Lets You
Content:
Online interaction:
Customer service:
Track Sentiment to Measure Trends in
To see which CONTENT is most and
least POPULAR
To make sure you’re ENGAGING your
online COMMUNITY to grow LOYALTY
To verify that customer service ISSUES
are being ADDRESSED appropriately
Get big PICTURE of how
your social media PRESENCE
is REACHING AUDIENCE
See what types of
CONTENT and TOPICS
are WORKING for
your BRAND
Brand Monitoring Tools Make Audits Easier To
Service
Digital Marketing
Sales
Social Media
Content
Topic
Brand
Positive Mentions:
Neutral Mentions:
Negative Mentions:
Track Mentions to Respond to Different Comment Types
SHARE broadly or COLLECTED for use as
social EVIDENCE
ENGAGE, show the PASSION for your
brand, and CONVERT to fans
STATE your case, WIN OVER haters, and
show everyone else the QUALITY of
your BRAND
THANK them
ENGAGE them to
build a RELATIONSHIP
EDUCATE them on
PRODUCTS so they
can SHARE
Brand Monitoring Can Help You Identify Influencers,
Which Allows You To Connect With Them To
Give them EARLY ACCESS
to PRODUCTS so they
can SHARE
BUILD on the
VALUE and
POSITIONING
sentiment
you HEAR
Use CONTENT
to ADDRESS
misconceptions
MOVE online
CONVERSATIONS
in DIRECTION
you want
Brand monitoring can provide insights That Help You
Validate KEYWORDS
Discover INDUSTRY TERMS
Identify POPULAR TOPICS
Brand Monitoring Can Help You Create Better
Marketing And Content Plans. It Will Help You
Guide your CONTENT planning
See where the TARGET audience is ACTIVE
Create a BETTER marketing PLAN