Keyword research

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Keyword research

  1. 1. Best Practices & Actionable Items
  2. 2. Keyword Market Research
  3. 3. How we Search with keywords...
  4. 4. Keyword Research = Knowing your Customer Keyword research is the process of finding out the words or phrases that potential customers are searching online. What are people (potential customers) searching for?    Is it some random word that someone types in the search box? Do the searches have any pattern? Is there a connection between search query and keyword research?
  5. 5. Marketers Provide.... Why are keywords crucial for online marketing?     Keywords are the words and phrases that people type into a search engine in order to find a website offering the information they are looking for The search engine uses the keywords to decide which webpages to deliver in their result pages Hence generating the largest list of relevant keywords to get maximum visibility and tracking their performance in the campaign are the two utmost important things So it is absolutely essential that he finds the "right" keywords to use and so PPC keyword research becomes extremely important in relation to his overall profitability
  6. 6. Keyword Research Tools...
  7. 7. Important Points Keyword Research
  8. 8. Keyword Match Types...
  9. 9. Negative Keywords.... Adding a negative keyword to your ad group or campaign means that your ads won't show for searches containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.
  10. 10. Keyword Grouping... Adding a negative keyword to your ad group or campaign means that your ads won't show for searches containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.
  11. 11. Don't rush! Right is here...
  12. 12. Finally....

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