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Attract, Convert, Close, Delight: Marketing for the Modern Enterprise

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Attract, Convert, Close, Delight: Marketing for the Modern Enterprise

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The emergence of the internet, social media and mobile devices has completely changed the buyers' journey, which in-turn requires a new approach to marketing and sales. One such methodology is Inbound Marketing. This presentation, developed with the help of inbound marketing pioneer HubSpot, explains what inbound marketing is, why it works, how it works, and concludes with a look at the tools and tactics that marketers use to attract, convert, close and delight customers.

The emergence of the internet, social media and mobile devices has completely changed the buyers' journey, which in-turn requires a new approach to marketing and sales. One such methodology is Inbound Marketing. This presentation, developed with the help of inbound marketing pioneer HubSpot, explains what inbound marketing is, why it works, how it works, and concludes with a look at the tools and tactics that marketers use to attract, convert, close and delight customers.

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