Most organizations have a newsletter, but many don't think of it as a lead nurturing tool. Learn how you can turn this regular piece of content into something that helps you stay top-of-mind with existing customers and future prospects.

1. Newsletters:
A Powerful Lead
Nurturing Tool

2. “Newsletters are an extremely effective way
to disseminate new content and create an
opportunity for dialogue between you and
your prospects.

3. also, THEY’RE CHEAP.

4. Newsletters are the easiest (and cheapest)
way to establish brand recognition and
communicate with a large group of prospects
and clients.

5. Give enough detail to let people know what
your team has been working on, but be
realistic about length.

6. E-newsletters are the third most popular B2B
content marketing tactic used (78%). The most
popular is social media at 87%.
-MarketingProfs 2013 B2B Content Marketing Benchmarks,
Budgets, and Trends

7. 29%
E-newsletters make up the greatest number
of emails in consumer inboxes at 29 percent.
-Return Path Email Intelligence Report Q3 2012

8. Reach out to your current clients. It is vital to
customer loyalty to keep them engaged with
your content after you have sold them.
hey.
oh, hey.

9. Use your newsletter to let them know what’s
new with the organization and your product
or services.

10. ““Build trust with your most valued clients by
providing free, valuable, specialized
information through a newsletter.”
- Keith Shapiro of Exodus Marketing

11. Give enough information to make people
interested, and share personal AND business
updates.
personalbusiness

12. contactscontacts
contactscontactscontactscontactscontacts
Newsletters often have higher open rates than
normal marketing campaigns because they
are sent to a much larger and more interested
group of contacts.

13. “Now, if you are just starting to send email
newsletters, you may find that at first you’ll
have an amazing open rate, but as you send
more email newsletters, your open rate will
probably drop. Keep an eye on this — this is
the number that tells you that people actually
care about your emails.”
-http://www.launchbit.com/blog/
what-is-a-good-open-rate-for-your-email-newsletter/

14. Marketing emails
such as newsletters and promotional contents
follow specific rules so the Open rate is
classified differently. A good range of “Open”
rate for this type is 15% to 25%.
-https://www.mailjet.com/support/what-is-a-normal-open-
rate,83.htm
15% to 25%

15. ““Really, there is no typical open rate. The rate
obtained for any list, or group of lists will
depend on how it was measured, when it was
sent, the size of the list and a zillion other
potential variables.”
Source: http://help.campaignmonitor.com/topic.aspx

16. Great.
So how do I measure the ROI of my newsletter?

17. The newsletter isn’t your blog, it’s an
opportunity for you to foster a dialogue with
subscribers and offer some informal
information that humanizes your company.

18. Use your newsletter as an opportunity to show
current clients public recognition and love.
Include a monthly partner interview to help
build a community of clients.

19. Send your newsletter to anyone you consider
a marketing qualified lead. Lead nurturing
should include targeted content for your buyer
personas, a newsletter is a broader way to
reach ALL of your prospects with very little
effort.

20. ““There is nothing more powerful than
knowledge. While this adage can take us in
many different directions, we know that by
sharing your knowledge, along with a little bit
of yourself, you can maintain and build lasting
trust with your most valued clients.”
Source: http://www.xomark.com/mortgage%20
marketing-2/#Share-Your-Knowledge

21. Your time is your money. Get the most out of
it. Nurture a larger audience of your prospects
and clients with a monthly newsletter.

22. www.Net-Results.com
https://www.facebook.com/
NetResultsMarketingAutomation
https://twitter.com/NetResults
http://www.linkedin.com/company/net-results
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