marketing ideas for the multifamily housing industry

2. CONTESTS FOR TEAMS

3. TOOLS
• PICMONKEY- PICTURE EDITING
• PICTOGRAPH(IC)- INFOGRAPHICS FOR SOCIAL MEDIA
• CYCLORAMIC- 360 PHOTOS
• CANVA- PRE-SIZED TEMPLATES
• PANABEE- USE TO NAME BLOGS, WEBSITES, PROPERTIES
• BASECAMP- ORGANIZATIONAL PLATFORM

5. YOUR BRAND. YOUR STORY.

6. Pictures. Floor plans. Video.

7. Your amenities are more important now than ever.

8. Features that stand out amongst the rest.

9. Being green.

11. The neighborhood.

13. Present your expertise.

14. WEBSITES
SEO & PPC

15. MEET UPS

17. USING YELP/GOOGLE
AS ADVERTISEMENT
WRITE REVIEWS FOR AREA MERCHANTS TO HELP
THEM GAIN EXPOSURE
ADD TO THE REVIEW THE PROXIMITY OF THIS
WONDERFUL RESTAURANT TO YOUR PROPERTY
DISCUSS WITH THE VENDOR “SHARING THE
LOVE”
ASK FOR REVIEWS FROM VENDORS, REALTORS,
BUSINESSES- REVIEWS DO NOT HAVE TO BE
FROM JUST RESIDENTS

18. WHERE THE PETS PLAY!
The Bark Box

19. SERVICES

20. RETAIL ME NOT

21. COOL IDEAS TO ADD PIZZAZ!

24. THUNDERCLAP

25. Forget the rooftop pool; some
apartment buildings now offer full-service
spas and salons, complete
with hot tubs, steam rooms,
massage treatments, hair stylists
and manicurists. It’s a good thing
too, because after paying your
monthly rent at these places, you
are going to need somewhere to
escape to!

26. Don’t want to waste time trudging to
the grocery store on a weekly basis?
Find an apartment offering food
shopping services and you will never
have to wait in line at the Whole Foods
again. This unique amenity, also known
as pantry service, sends out a personal
grocery shopper to make sure you are
always stocked up on your favorite
snacks.

27. Forget the rinky-dink ping-pong
table in the common room no one
uses, luxury apartments these days
are giving you new ways to have
fun—like Avalon First and M, which
offers its residents a soundproof
“jamroom” where they can, well,
jam.

29. FAVICARDS
100 - $19.00
250 - $28.00
500 - $43.00
1000 - $62.00
2000 - $67.00

31. Pinterest is the ONLY social media site that can affect SEO
More purchases come from Pinterest than any other social site

39. PINTEREST CONTEST
FROM PINTEREST RULES….

40. TWITTER PAGE
TWITTER IS A MICRO BLOG AND CAN BE A GREAT PLACE TO FIND LEADS
THE BEST TIME TO WIN A CUSTOMER IS WHEN THEY HAVE THEIR HAND
RAISED AND ARE ASKING FOR HELP
USE THIS FORUM TO DIRECT THEM TO A FB PAGE (SO THEY CAN SEE FUN
EVENTS AT YOUR PROPERTY)
POINT THEM TO YOUR BLOG OR WEBSITE

48. INSTAGRAM PAGE
CREATIVE AND VISUAL WAYS TO TELL YOUR STORY
THIS IS WHERE ALL OF THE “KIDS” TODAY SEARCH

51. What is the Hashtag
What is the #Hashtag

55. SOCIAL MEDIA MANAGEMENT
HOOTSUITE
• SIGN UP FOR YOUR BUSINESS ACCOUNT- FREE FOR 30 DAYS, THEN
$8 PER MONTH
• SIGN UP ALL OF YOUR SOCIAL ACCOUNTS ON THIS DASHBOARD,
THIS WILL LINK THEM
• NOW SET UP YOUR STREAMS; PULL IN IMPORTANT UPDATES ON FB,
TWITTER, GOOGLE +, INSTAGRAM AND MORE

56. STREAMS

58. SCHEDULED POSTS
AT THE TOP OF THE DASHBOARD, YOU’LL SEE A LITTLE BOX THAT SAYS, CLICK TO SELECT SOCIAL NETWORK. LET’S TWEET FIRST. CHOOSE YOUR TWITTER HANDLE.
IN THE BOX TO THE RIGHT, COMPOSE YOUR TWEET. IF YOU HAVE A LINK, YOU CAN PUT IT IN THE LINK BOX AND HIT “SHRINK” WHICH WILL MAKE IT COMPACT.
UNDERNEATH THE BOX, YOU’LL SEE A FEW BUTTONS. ONE IS TO ADD AN IMAGE OR FILE, ANOTHER IS TO SCHEDULE. THIS IS A SUPER CONVENIENT FEATURE
BECAUSE YOU CAN SCHEDULE YOUR TWEETS FOR THE WHOLE DAY EARLY IN THE MORNING. PICK A DATE AND TIME.
THEN HIT SCHEDULE. IF YOU SELECTED TO SEE YOUR SCHEDULE STREAM, IT’LL APPEAR ON YOUR SCREEN.

59. BENEFITS OF HOOTSUITE
YOU CAN SEE ALL YOUR PROFILES IN ONE PLACE.
YOU CAN SCHEDULE UPDATES AND LINKS WAY INTO THE FUTURE WITHOUT HAVING TO JUMP ON
AND OFF SOCIAL MEDIA ALL DAY LONG.
WITH A PRO PACKAGE, YOU CAN ANALYZE WHICH TWEETS AND UPDATES GET THE MOST CLICKS.
WITH A PLATFORM LIKE TWITTER (THAT MOVES SO FAST) YOU CAN CUSTOMIZE YOUR STREAMS SO
YOU DON’T MISS THE THINGS YOU WANT TO SEE.
YOU CAN SHORTEN LINKS TO SAVE ON CHARACTERS!
HTTP://WWW.FABULOUSBLOGGING.COM/2013/11/A-BEGINNERS-GUIDE-TO-HOOTSUITE/