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Hong Kong SME Challenges & Opportunities
The document outlines the challenges and opportunities faced by SMEs (small and medium enterprises) in Hong Kong, including weak export markets, stiff retail competition, and the rise of e-commerce. It discusses the significant growth of e-commerce, particularly from Hong Kong and China, highlighting key trends and the role of platforms like eBay. Additionally, it introduces Cleargo, a service provider aimed at helping brands navigate online sales channels and enhance their digital marketing strategies.
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Hong Kong SME Challenges & Opportunities
- 1. Hong Kong SME Challenges& Opportunities May 2012
- 2. Agenda • Challenges facing SMEs • E-commerce landscape • Opportunities for SMEs • How we can help
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- 4. MANUFACTURERS Facing weak exportmarket but also lacking know-how and capital to build its own brand, establish distribution channel and marketing
- 5. IMPORT/EXPORT TRADERS Facing slimmerrole as middleman due to increasing transparency, price sensitive and little loyalty from buyers.
- 6. EBAY SELLERS HK &China are the largest eBay export hubs worldwide. Facing stiff competition & increasingly unfavorable eBay rules, sellers are looking to expand multi-channels
- 7. RETAIL BRANDS Facing stiffrental & increasing e- commerce adoption, large & small retail brands are also exploring the online channel for sales and marketing.
- 8. E-commerce Landscape &Key Trends
- 9. E-commerce market inChina is still rapidly growing and shifting from C2C to B2C
- 10. E-commerce Export fromHK & China Hong Kong & China are currently largest eBay export hubs The largest eBay exporter is in HK with sales over 21.7 million USD turnover. The largest in China has over 14.3 million USD turnover. Over 90 HK-based exporter with one million USD turnover, while over 65 China exporter with one million USD turnover http://topics.scmp.com/news/china-business-watch/article/eBay- crowns-HK-and-mainland-export-kings-of-Asia
- 11. E-commerce in HongKong Thanks to Taobao, more and more Hong Kong consumers have started purchasing physical goods online. We see this as an irreversible trend.
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- 13. E-commerce Opportunities • Onlinechannel for brand building & sales • eShop + marketplace strategy • Reaching consumers domestically and across borders
- 14. Filling up theknowledge gap branding e- channels & platform e- marketing
- 15. Who are we CLEARgois an e-commerce and marketing service provider, with the mission to help brands exploit the online sales channel with maximum result. We help our clients to transform and thrive in the era of digital.
- 16. Our Services &Solutions e-business digital channel operations digital strategy development management marketing • E-business strategy plan • User experience design • Standard operating • Digital communications and business model • E-commerce platform procedures planning analysis development • Call center management • Digital marketing campaigns • Consumer insights • Multi-channel • Fulfillment management • CRM / E-mail marketing • Segmentation analysis development • Search engine marketing / • Go-to-market plan • Conversion optimization optimization (SEM/SEO) • Affiliate program • Loyalty program
- 17. CLEARgo can workwith you: As an e-commerce distributor for your brand / CPS-based As an e-commerce service & production company As an e-commerce technology platform provider
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Editor's Notes
- #11 China and Hong Kong are among the world’s most exciting ecommerce markets, thanks to eBay’s burgeoning relationships with, and the dynamic growth of, Asian exporters. Consider these facts:• Sales from large China exporters on eBay grew by 34%. In Hong Kong, a more established export hub for eBay, large exporters grew by 14%. • The Asian exporter with the largest turnover on eBay is based in Hong Kong and this year recorded sales of over US$21.7 million. Another 90 Hong Kong based exporters turned over more than US$1 million.• In China, 65 exporters turned over more than US$1 million, with the largest recording annual sales of over US$14.3 million.• Computers are the top-selling items among China exporters on eBay. In Hong Kong photographic items top the list.