LML Company is an Italian consulting firm that helps companies harness opportunities in e-commerce. It realizes e-commerce stores on major marketplaces and manages stores in outsourcing. LML Company offers a personalized consulting approach throughout the decision making process, managing the entire digital value chain including web marketing, social networking, e-commerce store implementation and management, and management training.

1. G
O NS ULTIN IN ITALY
E RCE C S OF MADE
E-COMM MPANIE
O
F OR C

2. HY E-COMME RCE?
W
It is a strongly growing sales channel, in Italy:
+19% in 2012 over 2011, representing total revenue of
over € 9 billion.
Estimates indicate that eCommerce will be over €10 billion
in 2013.
It has huge market potential: France is more than twice the
size of Italy, Germany 4 times and UK 5 times.
Very attractive growth rates in sectors such as:
clothing (+33%), print media (+11%), computers and
electronics (27%), tourism (+14%) and insurance (+14%).

3. THE MULTICHANNEL CONCEPT IS EVOLVING:
FROM E-COMMERCE TO DIGITAL COMMERCE
E-commerce has evolved in recent years.
The correct approach to e-commerce must
manage the interrelationships between the web,
traditional shops, smartphones and tablets.
shops
e-commerce site
The physical and digital worlds are converging,
creating a new and more powerful interaction of
sales / purchase channels.

4. T I S LML COM PANY?
WHA
It's a consulting firm serving Italian companies that want to harness
all the opportunities offered by the growth in E-COMMERCE.
We work together with management to plan and execute sales and
communication strategies.
LML COMPANY realizes eCommerce stores on the major MarketPlaces
also taking care of their management in outsourcing.

5. WHO IS LODOVICO MARENCO?
I am a businessman and consultant who, after
gaining valuable experience in domestic Italian
and international companies (Brooksfield,
Allianz Subalpina, Marina Yachting, Piacenza
Cashmere, Ventana Wagon Lit, Alpitour
Basicnet), has managed synergies between
traditional business models and online channels
since 1999.
My concentration is in the fast growing "Made in
Italy" e-commerce sector (including tourism and
clothing) where I have launched several
e-commerce start-ups.
I am also a partner of the Italian Post Office
where I focus on the Poste commerce sector.

6. O M P A NY O F F E R?
W HA T DO E S LML C
CLEAR ANSWERS TO
YOUR QUESTIONS:
FEASIBILITY STUDY
What decisions must be taken before opening
an e-commerce site?
OPTIMIZATION
How can I improve an existing E-Commerce site?
EFFECTIVENESS
How can I verify the effectiveness of an E-Business project?

7. WITH A PERSONALIZED CONSULTING APPROACH
THROUGHOUT THE DECISION-MAKING PROCESS
MANAGED IN HOUSE
HOW? OUTSOURCED
YES
WHICH
STANDARD
SOLUTION?
CUSTOMIZED

8. MANAGING THE ENTIRE DIGITAL VALUE CHAIN
Consulting for B2B SEO, SEM, DEM, e-mail marketing,
or B2C projects either viral marketing, lead generation,
directly managed or widgets, digital signage
outsourced, with standard or
customized solutions
Blog, Forum, Buzz
and reputation online,
digital PR, social networking

9. 360° WEB MARKETING
SEO SEM
Search Engine Optimization Search Engine Marketing
Marketing tailored for search engines
Digital Signage
Advertising for smart devices Viral Marketing
Marketing using Web 2.0 tools that stimulate word of mouth
Widget
Lead Generation DEM
Search engines allow you to create Direct e-mail marketing
lists of qualified and motivated contacts

10. TAKING FULL ADVANTAGE OF SOCIAL NETWORKING
Thanks to our complete knowledge of social media,
we can help you make the most of customer tracking
opportunities and brand promotion.

11. IMPLEMENTATION AND MANAGEMENT
E-COMMERCE STORES:
REALIZATION OF E-COMMERCE STORES
either on our partner proprietary platforms or on the largest international
marketplace sites (up to 250 in Europe, including Amazon, Ebay, PixPlace, Kelkoo,
Google Shopping) by consulting and analysis during the start-up phase, by
integrating activities into marketplace sites, configuring online stores as well as
studying and developing graphic templates.
MANAGEMENT IN COMPLETE OUTSOURCING
of online stores
by organizing and producing the product catalog (identifying products to
display in the eStore depending on the market, publishing and editing ads,
updated stock availability)
order management (order receipt, entry and transmission as well as payment and
collection management)
multilingual customer service (English, French, Italian) including management of
communication with customers (via email / phone) for information on
shipments, returns and refunds, substitution, service feedback and reviews.

12. STRONG PARTNERSHIPS:
Moreover, thanks to strong partnerships with leading companies operating in
the field of e-commerce, LML Company is able to provide a variety of value-
added services including:
Feedback Management:
a platform for managing user comments / reviews about their shopping experience and products they have
purchased
Automated publication of product catalogs:
via an automated system that creates information flows for the publication of articles in online stores, for the
largest MarketPlace sites, on price comparison sites and on affiliated platforms. The process allows for the
coordination of multiple output streams from a single input point. This procedure also allows for automatic
updates in real-time of inventory availability.
Digital management of product catalogs using iPads:
this service is offered via "Cloud Computing". It is an "Enterprise Catalog Management" platform that allows
you to use an iPad in place of the traditional product catalog. This permits you to manage all the content of
the catalog only via authorized access to iPads on your own network. Orders can be acquired in real-time by
the sales force. Create company APPs and WebApps.

13. MANAGEMENT TRAINING
New digital tools offer new opportunities that, in order to be
seized, require a cultural change that must be managed with the
right training. LML COMPANY provides specific advice in
corporate change management.
Lodovico Marenco collaborates with TTGLab, a specialized
training company focused on operators in the tourism sector.

14. SHARED AND SHARABLE VALUES
LML COMPANY is registered with the Italian Electronic Trade
Consortium (NETCOMM) and works within its a code of conduct and
new philosophy of shopping online.

15. CONTACT US!
web site: http://www.lmlcompany.it/
e-mail: marenco@lmlcompany.it
Blog: www.lodovicomarenco.it
facebook: lodovico.marenco
linkedin: lodovico-marenco
twitter: @LMLCOMPANY
slideshare: LMLCOMPANY
skype: LMLTRN