The document discusses the opportunities and strategies for successful e-commerce ventures in Southeast Asia. It outlines four key drivers of e-commerce growth in the region: 1) proliferation of mobile devices and internet access, 2) improved delivery infrastructure, 3) new digital payment systems, and 4) large investments from e-commerce giants. The document argues that e-commerce sales in Southeast Asia will hit $88 billion in the next eight years due to these unstoppable driving forces. It provides strategies for businesses to leverage this e-commerce wave in Southeast Asia and succeed, including understanding consumers' shopping behaviors, differentiating products and services online, and utilizing social media as a demand channel.
It's back! Content Marketing World's annual conference ebook featuring a large number of our incredible speakers offering their insights on content marketing, how to level up and advance, how best to amplify your message and so much more. Check out what your favorite content marketers have to say on these topics and also meet some new faces to CMWorld. CMWorld 2018 is going to be epic - be sure to join us there! Game On!
SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...Price Intelligently
While some companies build marketing machines across a plethora of channels, others choose to "own" one channel deeply. Hiten Shah, CEO of Quicksprout, walks through his experience with building a content machine across Crazyegg, Kissmetrics, and now Quicksprout for long term SaaS growth.
Making the customer journey seamless and clear is essential to a successful conversion and email marketing is only part of this process, what happens next is crucial!
Landing pages can dramatically increase the results of your campaigns. You need to embrace the opportunities to work beyond just the remit of the email.
How can I convert my subscribers into customers, turn my customers into great customers, and extend the lifetime value of my customers?
In each of those cases, lifecycle marketing is key. Lifecycle marketing is about triggering marketing communications when you know they will have maximum impact—and also knowing who you shouldn’t focus your efforts on.
If you’re part of an eCommerce company and are interested in building an automated customer acquisition and retention plan, then this presentation is for you. Mike Arsenault, Co-founder and CEO of Rejoiner, covers:
--The basics of lifecycle email marketing for eCommerce
--How to use a simple spreadsheet to identify customers with the highest potential ROI
--How to predict when customers are about to defect from your company
--How to measure the profitability of your triggered email program
--Examples of lifecycle email campaigns that real eCommerce companies are using today
It's back! Content Marketing World's annual conference ebook featuring a large number of our incredible speakers offering their insights on content marketing, how to level up and advance, how best to amplify your message and so much more. Check out what your favorite content marketers have to say on these topics and also meet some new faces to CMWorld. CMWorld 2018 is going to be epic - be sure to join us there! Game On!
SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...Price Intelligently
While some companies build marketing machines across a plethora of channels, others choose to "own" one channel deeply. Hiten Shah, CEO of Quicksprout, walks through his experience with building a content machine across Crazyegg, Kissmetrics, and now Quicksprout for long term SaaS growth.
Making the customer journey seamless and clear is essential to a successful conversion and email marketing is only part of this process, what happens next is crucial!
Landing pages can dramatically increase the results of your campaigns. You need to embrace the opportunities to work beyond just the remit of the email.
How can I convert my subscribers into customers, turn my customers into great customers, and extend the lifetime value of my customers?
In each of those cases, lifecycle marketing is key. Lifecycle marketing is about triggering marketing communications when you know they will have maximum impact—and also knowing who you shouldn’t focus your efforts on.
If you’re part of an eCommerce company and are interested in building an automated customer acquisition and retention plan, then this presentation is for you. Mike Arsenault, Co-founder and CEO of Rejoiner, covers:
--The basics of lifecycle email marketing for eCommerce
--How to use a simple spreadsheet to identify customers with the highest potential ROI
--How to predict when customers are about to defect from your company
--How to measure the profitability of your triggered email program
--Examples of lifecycle email campaigns that real eCommerce companies are using today
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
Today’s prospects don’t become customers overnight - you need to take them on a journey to build that all-important trust with your brand, but where do you start? Let us help you make the right steps to transform those cold engagements into sales-ready leads.
Building a Sales Funnel That Sells with WordpressDan Kaufman
Having a nice looking website is great – but if you are not able to lead your prospect down the right path they will never become a customer / client. How to build a sales funnel within WordPress. A sales funnel is a structured method for developing products and/or service offerings at multiple price points, designed to entice prospects to first divulge their contact information, then make an initial purchase, followed by additional purchases. The Marketing Funnel, done right, maximizes the lifetime value of a client.
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
The Ultimate Playbook for Building Communities, Superfans & Evangelists for Y...Traction Conf
The most powerful tool a company has is its customers and the future of business is about harnessing this power. The customer to customer (C2C) category is becoming more recognized as more companies turn their efforts and attention to building and growing their brand communities. Join Derek Anderson, Founder of Bevy Labs and Startup Grind, as he shares how companies can implement these strategies to grow customers and create fans. Having built a community of several million fans across 600 cities in 125+ countries, Derek knows the playbook to get it right.
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Are robots about to take over the world? No, but if you let them, they can transform your marketing through automation.
This month our webinar was all about marketing automation. We focused on the good “robots” can do, and the many services and programs available to help make your life a little easier as a marketer. We were joined by Jon Reese, the director of digital marketing for ADP, as well as Fluid’s own Digital Marketing Director, Dustin Cederholm.
Pitfalls of product marketing and How Business Requirements Can Make Your Pro...Eliza Dumitrache
The presentation comprises elements of tracking sales and user behavior that are essential for a speedy and successful sales kick off, profitability and business development and the importance of involving the Marketing Department in product development.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
The First Steps to Successful Account-Based MarketingSangram Vajre
From Dreamforce 2016, Terminus CMO & Co-Founder, Sangram Vajre, presents with Jim Hopkins, Sr. Product Marketing Manager at Salesforce Data.com, on how to get started with account-based marketing by taking the #FlipMyFunnel approach: Identify, Expand, Engage, Accelerate, then Measure.
20 Conversion Rate Optimization Experts Share Their Top Tip for eCommerce Rejoiner
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
3 years ago, a simple request changed Marcus Sheridan's life. A CMO (chief marketing officer) from a manufacturing company said to him, "Marcus, I believe in inbound marketing. I believe in HubSpot. But I just can't get buy-in from everyone in management and sales to help me in this process. So I need you to come out to our company and convince everyone that they want to be a part of this." That statement led to Marcus Sheridan giving what was his first Inbound Marketing Workshop, something he has done many, many times since then to organizations of all sizes. In this passionate and interactive session, Sheridan will show: 1. The steps to giving an effective workshop so that everyone is engaged, illuminated, and bought-in to the essence of inbound marketing. 2. How to use the workshop to turn everyone on the team into a content producer 3. How add workshops to your service offerings so as to lead to stronger client relations and better profits for Inbound Agencies
Matt Pensinger, SVP, Managing Director Jack Morton Worldwide spoke at this years Event Marketer Summit about sponsorship and increasing reach for campaigns.
At the end of the day, it doesn’t matter if a customer is talking with your sales, customer service, or marketing teams around the globe - you need to deliver a consistent experience for that customer. How do retailers maintain their brand voice through periods of rapid growth? How do you ensure you have a consistent tone for customers across your social channels as well as the rest of your digital channels? ALEX AND ANI and Elizabeth Arden will detail their strategies for delivering an experience on social media that leaves their customers feeling beautiful and coming back for more.
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
Today’s prospects don’t become customers overnight - you need to take them on a journey to build that all-important trust with your brand, but where do you start? Let us help you make the right steps to transform those cold engagements into sales-ready leads.
Building a Sales Funnel That Sells with WordpressDan Kaufman
Having a nice looking website is great – but if you are not able to lead your prospect down the right path they will never become a customer / client. How to build a sales funnel within WordPress. A sales funnel is a structured method for developing products and/or service offerings at multiple price points, designed to entice prospects to first divulge their contact information, then make an initial purchase, followed by additional purchases. The Marketing Funnel, done right, maximizes the lifetime value of a client.
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
The Ultimate Playbook for Building Communities, Superfans & Evangelists for Y...Traction Conf
The most powerful tool a company has is its customers and the future of business is about harnessing this power. The customer to customer (C2C) category is becoming more recognized as more companies turn their efforts and attention to building and growing their brand communities. Join Derek Anderson, Founder of Bevy Labs and Startup Grind, as he shares how companies can implement these strategies to grow customers and create fans. Having built a community of several million fans across 600 cities in 125+ countries, Derek knows the playbook to get it right.
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Are robots about to take over the world? No, but if you let them, they can transform your marketing through automation.
This month our webinar was all about marketing automation. We focused on the good “robots” can do, and the many services and programs available to help make your life a little easier as a marketer. We were joined by Jon Reese, the director of digital marketing for ADP, as well as Fluid’s own Digital Marketing Director, Dustin Cederholm.
Pitfalls of product marketing and How Business Requirements Can Make Your Pro...Eliza Dumitrache
The presentation comprises elements of tracking sales and user behavior that are essential for a speedy and successful sales kick off, profitability and business development and the importance of involving the Marketing Department in product development.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
The First Steps to Successful Account-Based MarketingSangram Vajre
From Dreamforce 2016, Terminus CMO & Co-Founder, Sangram Vajre, presents with Jim Hopkins, Sr. Product Marketing Manager at Salesforce Data.com, on how to get started with account-based marketing by taking the #FlipMyFunnel approach: Identify, Expand, Engage, Accelerate, then Measure.
20 Conversion Rate Optimization Experts Share Their Top Tip for eCommerce Rejoiner
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
3 years ago, a simple request changed Marcus Sheridan's life. A CMO (chief marketing officer) from a manufacturing company said to him, "Marcus, I believe in inbound marketing. I believe in HubSpot. But I just can't get buy-in from everyone in management and sales to help me in this process. So I need you to come out to our company and convince everyone that they want to be a part of this." That statement led to Marcus Sheridan giving what was his first Inbound Marketing Workshop, something he has done many, many times since then to organizations of all sizes. In this passionate and interactive session, Sheridan will show: 1. The steps to giving an effective workshop so that everyone is engaged, illuminated, and bought-in to the essence of inbound marketing. 2. How to use the workshop to turn everyone on the team into a content producer 3. How add workshops to your service offerings so as to lead to stronger client relations and better profits for Inbound Agencies
Matt Pensinger, SVP, Managing Director Jack Morton Worldwide spoke at this years Event Marketer Summit about sponsorship and increasing reach for campaigns.
At the end of the day, it doesn’t matter if a customer is talking with your sales, customer service, or marketing teams around the globe - you need to deliver a consistent experience for that customer. How do retailers maintain their brand voice through periods of rapid growth? How do you ensure you have a consistent tone for customers across your social channels as well as the rest of your digital channels? ALEX AND ANI and Elizabeth Arden will detail their strategies for delivering an experience on social media that leaves their customers feeling beautiful and coming back for more.
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
The Consumer Buying Behavior in the Digital AgeRob FitzGerald
It’s not enough to merely be online. Learning the new trends of consumer buying behavior is critical to conquering your market. It will provide better overall shopping experiences for your consumer and ultimately increase your company’s revenue...
https://connextdigital.com/blog/the-consumer-buying-behavior-in-the-digital-age/
A Wake Up Call - By Prof Swapna Pradhan, WelingkarUday Salunkhe
Traditional brick-and-mortar stores should revisit their business models keeping the customer at the core, in order to stay relevant. This year, my pre-Diwali shopping turned out to be a pleasant experience— considering that I did not have to wait in a long queue at the billing counter. I was in and out of a popular national department store in an upmarket Mumbai suburb in less than 45 minutes.
To grow your business and giving it a global face, one needs to perform various commercial and social activities on the internet. And, here's the eCommerce development steps in.
IOT refers to the online buying and selling process which has revolutionized the traditional business approach. Read this post to get valuable tips to Increase your e-Commerce Sales
This article presents and discusses the different business models adopted by e-commerce firms. It addresses the
issue of the business model, concerning the revenue-generating model, marketing-related costs, logistical
problems, risk of fraud and the demand for investment in technology. Some of the models are profitable and most
are not. The world is experiencing a sharp increase in this sale channel, but many operations are still losing a lot
of money
Trends in eCommerce in India - Powered by Hoppingo.comHoppingo
Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
Running head E-Grocery business model – group project1E-GROcer.docxtodd271
Running head: E-Grocery business model – group project 1
E-GROcery business model – group project 8E-Grocery Business Model
Chathuri Samarasinghe
Tharangini Puvvala
Vijay Bula
Sullivan University
CSC560 Electronic Commerce and Intranet Development
May 5, 2019
E-Grocery Business Model
In the past few years, the online grocery shopping industry is growing with consumers rapidly along with expansion of digital world. With e-commerce expanding throughout the global market, the demand for online grocery stores has also been increasing. Companies like AmazonFresh, FreshDirect in the US have opened a platform for the companies to sell groceries to their customers with a single click. Many products that are being sold on online platform, that were considered to be impossible to convert for online shopping. With proper technology usage, the companies can sell perishable goods online and compete the traditional stores. Company Background and evolution
Fresh Grocery, Inc.
Our company, Fresh Grocery, Inc. is an online e-grocery store business that will be launched in December 2019. The online platform will have a wide range of both durables and non-durable goods, organic foods, fresh vegetables and fruits, and basic groceries at affordable prices. The online platform will have products from different brands, so the consumer can choose and buy. The company will be based in Chicago, Illinois with multiple suppliers. This is a privately-owned business, that is owned by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). These executive committee members have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. Vision
The company’s vision statement is to become a leading online e-grocery store in the US and to establish a one-stop and click online grocery shopping store in the US. Mission
The company’s mission statement is to establish an online platform to sell groceries from major manufacturing companies/brands at affordable prices to the customers. The company intends to expand their customer target groups throughout East Coast.Organization Structure
The company was co-founded by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). The executive committee have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. In addition, the company will have to hire below staff for daily operations:
· Strategic Manager
· Human Resources and Admin Manager
· Merchandize Manager (Supply chain management)
· Sales and Marketing Manager
· Development Team (online website development)
· Project Management Team
· IT Support Team
· Accounting Team
· Customer Care - Call Center Team
· Legal TeamProduct line & services
The company will sell a wide range of goods from top brand companies on their shelves in the state of Illinois. The online platform will have durable and nondurable goods that include the below:
· Fresh organic vegetables and fruits
· Fresh organic dairy .
Similar to Surf Your Way To Success in E-Commerce (20)
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Ogilvy
It’s not always fun or easy to understand an automating, fissuring, hyper-globalizing economy. It’s not always comfortable to consider that decades-old safe and sage advice (“Go to college!”) might become totally obsolete—if we don’t move quickly to curtail the privatization of our primary schools, and/or colleges fail to modernize their offerings.
However with great crisis comes great opportunity, and Millennials are well-equipped to handle the mammoth issues before them. They are, after all, the most educated, most connected generation in American history.
So why the emphasis on…unions? Well, we really need them, and Millennials happen to love them. But the automation era will require its own union, of sorts—what we’re calling a “union of humans.”
Point of View on Cambridge Analytica Scandal Ogilvy
Last week the Cambridge Analytica data scandal sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. ‘Should we gear up for an audience decrease and reshu e budget?’ Not really. No advertiser data has been a ected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a bene t for advertisers too.
2018 Prognostications For The Year Of The DogOgilvy
For the year ahead – 2018 to some, and the Year of the Dog to others – we share our annual Political, Economic, and Business prognostications for China.
10 Pearls of Wisdom for Working With & Leading PeopleOgilvy
By David Levitt, Former Worldwide President of Learning & Development, recently retired from Ogilvy after 45 years.
This is an excerpt from his retirement speech.
For Goodness’ Sake: Satisfy the hunger for meaningful business Ogilvy
For Goodness Sake is about transforming businesses into “Purposeful Enterprises.” Business, being the most adaptable of human institutions, is already shifting to encompass the new priorities our global society is setting out, but a full change to purposeful enterprises—enterprises that exist for many interlocking reasons and strive for complex outcomes—will emerge only with great planning and thoughtfulness.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Brands That Do: Building Behavior Brands
by Susan Machtiger and Jaime Prieto
The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
1. SURF YOUR WAY
TO SUCCESS
IN E-COMMERCE
According to a Google Temasek study, e-Commerce sales
are slated to hit US$88 billion in the next 8 years. The entry
of Amazon and Alibaba in the Southeast Asian e-marketplace
is further proof of the e-Commerce potential in this region.
While this provides plenty of opportunities for businesses to
grow – there’s also more competition than ever. Launching a
successful e-Commerce venture takes more than connecting a
valuable product or service with the right audience. This white
paper outlines key principles and strategies to help you ride this
wave and come out on top.
2. The 4 drivers of e-Commerce in Southeast Asia.
1
Proliferation of users of mobile devices – Internet and
network access have expanded at an inexorable pace
– currently about 53% of the region’s population or
339.2 million people have internet access. This figure is
predicted to double by 2025. This tremendous growth
of mobile users means the acceleration of e-Commerce
sales will be exponential – and explosive.
2
Delivery infrastructure, redefined – The growth of
online marketplaces has brought many opportunities to
transportation and logistics companies in integrated areas
of freight, customs management, warehousing, fulfilment
and last mile delivery. These companies are reinventing
themselves to stay relevant and competitive as the
sophisticated demands of e-Commerce rapidly evolve.
3
Creation of a new digital payment ecosystem – From credit
cards to e-wallets, e-cash to mobile payments, money is
making the world go around in ways like never before.
Through the advances of technology and enhanced web
security, these new electronic payment systems have been
developed to facilitate and improve e-payment transactions.
4
Huge investments by e-Commerce giants – China’s
e-Commerce leader Alibaba ramped up its presence in
Southeast Asia when it upped their controlling stake to
83% in Lazada for $1bn. JD.com bolstered its expansion
into Southeast Asia in a $500 million JV in e-Commerce
and fintech with Thailand’s top retailer, Central Group.
Amazon has also thrown its hat in the ring by launching its
Prime Now service in Singapore in July 2017. These are
unmistakable signs of massive things to come.
THE GROWTH - EXPONENTIAL.
THE DRIVING FORCES - UNSTOPPABLE.
3. WHYIS E-COMMERCE IMPORTANTTO
THE SURVIVAL OFYOUR BRAND
In the realm of e-Commerce, will your business fit in?
While it’s a fact that the current global share of e-Commerce in most
FMCG categories is low, a majority of consumers today are open to
shopping in a virtual market.
As e-retailers improve their offerings and expand into more product
categories, more brands are making their products more accessible on
these platforms. This encourages more consumers to try out shopping
on the internet. As e-commerce grows, brands with an established
online presence will get the first mover advantage and stand to profit from
a larger share of online shoppers.
Brands which choose to ignore the advances of online channels ignore
it at the peril of losing customers to first movers.
4. Create a new e-Commerce experience in
ways
01 Assess Opportunity and Model Mix
02 Understanding your consumers in their
shopping mission
03 Don’t think of e-Commerce as simply ‘The cart’
04 Don’t let your offline distributors manage your
online presence
05 Understanding consumer intent
06 Knowing what differentiates your digital shelf
07 E-commerce is not just another channel - brands
need a new team structure and partners to manage it
08 The power of social media as a demand channel
09 Time to think beyond the first purchase
10 Never settle: test, learn and optimise
5. • OWNED PLATFORM
Brands can launch their owned and operated e-store on their brand dot coms like
Apple.com and dolce-gusto.com
You control your online retail platform. The advantages are obvious: you
enjoy greater visibility of your own data; Media Attribution is easier due to
end-to-end ownership of the eco-system and you control your branding and
product pricing.
However, the disadvantages are just as apparent: there are high setup
costs coupled with high media costs needed to create awareness and to
drive traffic to the store; costly resources are needed to develop skills for
end-to-end management and there are additional processes for first time
shoppers and more often than not, these extra steps trip up consumers
leading to high drop-off rates.
Finally, owners need to invest heavily in establishing credibility as an
e-Commerce site.
• PRESENCE ON E-RETAILERS
Brands can list themselves on e-retailers like Amazon
One advantage with this model is that e-retailers like Amazon get a large
quantity of organic traffic. They also invest extensively on performance
media to create awareness and to drive traffic to their e-stores. The setup
cost for brands on e-retailers is low, since the e-retailer has an established
presence, fine-tuned and user-friendly processes. Since the e-retailer takes
care of the fulfilment, the brand doesn’t need to learn new skills in this area.
However, brands do face the disadvantages of having little control over the
look, feel and pricing on e-retailers, while being charged high commissions
for the service.
• PRESENCE ON MARKETPLACE PLATFORMS
Brands can set up their shops on marketplace platforms like Lazada and T-mall
The advantages here are similar to those for e-retailers. Platforms like
Lazada and T-mall enjoy a large share of organic traffic, an optimised and
user-friendly checkout process for shoppers. Additionally, since brands
set up their own stores, they have control over the look and feel and also the
pricing on the brand page.
Adisadvantagehereistheneedtodevelopskillsforend-to-endmanagement.
Also, as some websites wish to minimise tracking pixels for fear of affecting
the user experience on their site, media attribution can be problematic.
ASSESS OPPORTUNITY
AND MODEL MIX
1.
6. The same consumer on different shopping missions might take different routes to arrive at the point
of purchase. Depending on the product category, the occasion, mindset or need, the consumer journey
could involve webrooming, showrooming or a complex cross channel OtoOtoO process.
UNDERSTANDING YOUR CONSUMERS
IN THEIR SHOPPING MISSION
2.
Showrooming Webrooming
Browse In-store Browse Online
Buy Online Buy In-store
VS
7. SHOWROOMING
– see it, touch it in-store, buy it online
Essentially, in Showrooming, local
stores become showrooms for
online shoppers. Here, a shopper
walks into a store and checks out
a product. They hold it, feel it, try it.
Then they walk out, go home and
promptly purchase the product
online. This occurs because of the
simple need to see and touch the
merchandise. Significantly, many
of these products are available at
lower prices through online vendors.
According to Google Consumer
Barometer survey, home furnishings
is a category where 20% of
Singaporeans use showrooming.
WEBROOMING
– see it, know it online, buy it in-store
Webrooming is a reverse behaviour
to showrooming. Here, consumers
trawl online for product information
and price comparisons. Then
they walk into the store for a final
evaluation and make the purchase.
A perfect case in point is the mobile
phones market. In 2015, 54% of
buyers in Singapore completed
their phone purchase offline after
researching, exploring and making
their choices online.
MOBILE ENABLED CROSS-
CHANNEL JOURNEYS
– seamless OtoOtoO
Mobile devices have enabled
shoppers to embark on complex yet
integrated OtoOtoO journeys to fulfil
their shopping missions. They might
be checking prices of products or
even making the purchase online on
their mobiles whilst being present
in a brick-and-mortar store.
In such a scenario, it is extremely
important for brands to take an
omni-channel approach to retail.
RESEARCH AND PURCHASE BEHAVIOUR BY CATEGORY
8. REPEAT
• Reviews and
Loyalty
Management
SHOP
FULFILL
• Value proposition
• Product Mix
• Content
• Supply chain Process
• Ratings
FIND
• On and off platform search
management
• Promotions
For a purchase to be holistically successful and to fully meet a customer’s expectations, multiple
activities need to happen before and after the purchase. And they happen like a chain reaction:
DON’T THINK OF E-COMMERCE AS
SIMPLY ‘THE CART’
3.
For the consumer to want to put the product in the cart, they first need to know that your brand
is available online. You will need to employ the vastness of the digital marketing ecosystem
to lead them to your e-Commerce store. Micro-targeting on search, social and display is one
cost-effective way to achieve this.
Once the shoppers are in the e-store, they need to be able to find your products quickly and
easily. Appropriate search engine marketing on-and-off the platform can be utilised to guide the
consumers to the product. Competent search engine optimisation will ensure that the product
listing stays on top in the search engine and on platform product search results page organically.
Now that they are on the brand page, it’s essential to ensure that the product mix meets the
customer’s expectations with an attractive value proposition. The content on the page needs
to engage and enrich the shopper with value-added shopping experiences. The content must
appear credible in every way so that consumers are assured they are buying a quality product
as advertised.
Once the consumer has added the product to the cart, the brand needs to ensure that it is
delivered to the consumer in pristine condition and in timely fashion.
Online feedback is an increasingly important way to add credibility to any e-Commerce business.
As such, the brand not only needs to ensure that shoppers have a good experience the first time
and thus will return,but also that they leave favourable reviews and ratings for other consumers
to view and consider. An excellent CRM program has been proven to help the brand maintain a
good relationship with the customer and increase their lifetime value.
KNOWA
FINDB
SHOPC
FULFILLD
REPEATE
E-COMMERCE
FUNNEL
KNOW
• Digital marketing ecosystem
• Micro-targeting
• Social Commerce
9. In the offline supply chain, distributors have the logistic and transportation expertise in managing
physical distribution as well as driving sales through offline sales channels.
The conventional offline model for distribution has been perfected over decades. There is little need
or cause for innovation for distributors and so they focus on the repeated executions of a set of
Standard Operating Procedures. However, e-Commerce has a constant need to transform and test
different models. Logistics and transportation providers, therefore, should innovate in tandem with
the expansion of e-Commerce with an ever-shifting curve of testing and learning. In essence, there
needs to be a paradigm shift in mindset.
For distributors that manage both online and offline presence for brands, their main priority is current
B2B customers like FairPrice and Cold Storage. This is due to the high order value as compared
to online consumers who purchase in smaller quantities. Assigning lower priority to e-Commerce
could prove fatal to these brands as shoppers will experience poor service which in turn will result in
instant and highly visible negative public feedback on social media. Hence, the brand needs a service
partner whose utmost priority and passion is in e-Commerce.
The rise of e-Commerce has led to the emergence of a new role in brand teams – that of the online
store manager.While the distributors’ main role in the offline value chain is to ensure stock availability
and shelf visibility, managers of online stores need to go beyond into content marketing, performance
media, customer experience and marketing analytics.
We strongly recommend that brands engage with a partner who has the new skills required and also
the mindset to innovate in the constantly evolving ecosystem.
DON’T LET YOUR OFFLINE
DISTRIBUTORS MANAGE YOUR
ONLINE PRESENCE
4.
10. Since the consumer now starts their product search by
using product pages and reviews to compare products, the
product page has become an important tool for brands to
initiate the shopping experience and, hence, a relationship.
Here, the brand can declare its product differentiation,
stamp its credibility and address any queries from
consumers. In short, product page content is now king.
A RECENT STUDYBYE-COMMERCE CONSULTANCY
BLOOMREACH REVEALED THAT IN THE US, ONLY
28% OF CONSUMERS BEGIN THEIR PRODUCT
SEARCH ON SEARCH ENGINES. WHEREAS 55%
BEGIN THEIR SEARCH ON AMAZON AND THE REST
ON OTHER E-COMMERCE WEBSITES.
‘‘ ‘‘
UNDERSTANDING CONSUMER INTENT5.
When brands understand the intent behind a customer’s
search in Google or an e-Commerce platform’s search
engine, they can then develop appropriate content that
will direct customers to their pages. This is why Search
Engine Marketing and Search Engine Optimisation are two
of the most important tools in any brand’s quest to make
itself highly visible and easy to locate.
11. 3Cs
When brands are clear about their e-store’s value proposition, they tend to be more successful on
e-Commerce. It makes it easier for the consumer to buy your brand from your store over another brand
or your own product from your offline presence. Online stores not only have to compete with other
brands but also their online and offline presence through product and experience differentiation.
Product differentiation can take the form of selection and price – The brand can offer a wider selection
online and this can be a differentiator. Since e-Commerce can have a lower cost structure than offline,
the brands can also offer lower prices. In addition, it can stand apart from others by holding exclusive
promotions, value-added offers and special deals.
KNOWING WHAT DIFFERENTIATES
YOUR DIGITAL SHELF
6.
CONTENT
CREDIBILTY
CONVENIENCE
Content that adds value to the consumer
journey’s in the brand e-store can enrich
the experience.
Credibility is crucial for an official store
when its categories face the onslaught
of counterfeits.
Convenience at any level is key to many
consumers of e-Commerce. For example,
a store can differentiate itself by being
the only one to offer COD with same day
or next day delivery.
EXPERIENCE DIFFERENTIATION CAN HAPPEN IN THE 3CS –
CONTENT, CREDIBILITY AND CONVENIENCE.
12. Brands need to relook its relationship with its customers – In many ways, Marketplaces like Lazada
and T-Mall, can be seen as similar to a mall with the company’s presence functioning as a storefront.
Given this scenario, the brand now has an obligation to start behaving like a retailer and build a direct
relationship with the consumer. Along with sales channel management skills, the e-Commerce team
also needs knowledge and management of performance marketing, customer experience, marketing
analytics, fulfilment, driving repeat purchases, warehousing and final mile delivery.
It is now crucial for the teams at the Sales, Marketing and Supply Chain to step out of their silos
and work as one holistic whole. These 3 traditionally separate functions are now interconnected for
e-Commerce. With granular data being generated, it is clear to see how actions in media directly affect
sales, or how delivery glitches can tarnish store and product ratings and sully shoppers’ experience.
E-Commerce requires deep and smooth collaboration between sales, marketing and supply chain.
E-COMMERCEISNOTJUSTANOTHER
CHANNEL-BRANDSNEEDANEW
TEAMSTRUCTUREANDPARTNERS
TOMANAGEIT
7.
Products and service ratings and reviews which are crucial to the store’s credibility and reputation are
directly affected by delivery flaws. It is highly important that shoppers have a delightful experience
through the fulfilment process to ensure favourable ratings.
Of course, it is important to point out that legacy supply chain systems at FMCG companies are geared
to servicing larger businesses like grocery chains and pharmacies. They are not designed to servicing
consumers directly, which involves smaller quantities in much greater transaction volume. Obviously
legacy systems will face complications in dealing with the volume of transactions and brands need to
be prepared to manage this change.
Getting free delivery is one of the most considered factors affecting online purchasing decisions. Invariably
in each of the market inThailand,Malaysia,Philippines,Vietnam,Indonesia and Singapore,more than half of
the audience stated that free delivery service is the one factor to clinch their purchasing decision.So,while it
makes business sense for brands to minimise delivery costs, it is paramount that they are uncompromising
when it comes to service quality. And that should include free delivery.
WHEN SHOPPING ONLINE, WHICH OF THESE FEATURES WOULD MOST
INCREASE YOUR LIKELIHOOD OF BUYING A PRODUCT?
13. A. HYPERTARGETING AND ITS VALUE TO BRANDS
Hypertargeting lets you drill down much further in hitting the mother lode of your target audience.
With hypertargeting, customised messages get delivered to a very defined and niche audience across
various advertising mediums. Brands can reach their targeted customers by leveraging on audience
segment data and advanced technologies. It all begins with defining and fully understanding exactly
who your target audience is. This includes tangible attributes of your audience, such as age, gender and
location; and intangible attributes that may include hobbies, interests, beliefs and sentiments.
Consider this: Facebook has 35 main targeting criteria, with thousands of categories and subcategories.
Twitter has 30 categories, LinkedIn 16 and Snapchat 5; all of them with plenty subcategories and
proprietary options.
Whatever target you’re after, in most cases it’s easier to find them on Facebook than on even the most
sophisticated internal databases that companies have built over the years.
B. SCALE
Social platforms let you have the twin advantage of precision and scale. So even if you have very
narrow targets, chances are you will still end up with a significant audience.
By matching owned database of customers’ email addresses or phone numbers to the network’s
audience, brands can deliver posts only to the people in their database. Called ‘custom audiences’, this
gives brands the ability to send different messages to customers and prospects.
Because of the ‘lookalike technology’ available on social platforms such as Facebook, Instagram,
LinkedIn, Snapchat, Twitter and Pinterest, you can identify your core audience and then expand it to
other similar people. Finding your customer’s ‘twin’ has always been the key to marketing nirvana.
Now, thanks to the unparalleled richness of social databases, brands can do exactly that. This allows
brands to scale up very quickly while maintaining their core audience.
THE POWER OF SOCIAL MEDIA AS A
DEMAND CHANNEL
THESE DAYS, BRANDS HAVE MANY POWERFUL REASONS TO BECOME EXCITED
ABOUT THE POTENTIAL SOCIAL PLATFORMS BRING TO E-COMMERCE – HERE
ARE FOUR OF THEM.
8.
14. C. REAL-TIME FEEDBACK
Good communication has always been about the testing of new ideas, new formats, new audiences.
On Facebook, you can set up test cells and get real-time results on the performance of each cell. This
allows us to optimise brands’ audiences, formats, offers and creative executions instantly. Which is
why when we execute CRM campaigns on Facebook or Instagram, the real work starts right after the
launch.
D. OMNI-CHANNEL – TRUE MEDIA INTEGRATION
Studies have shown that people spend an average of 3 hours per day on mobile and that 62% of mobile
users check their phone 30 times a day. This means that shoppers in their consumer journey now
experience more touch points than ever before.
It is inevitable that social platforms will continue to innovate, not just with revolutionary targeting
techniques but also with fresh formats. This will unleash the creative powers of CRM, social and media
specialists. We are able to target individuals and offer up highly personalized digital experiences like
360° videos, video carousel, or richer formats like Canvas.
Consider the possibilities created by the leading players of social media coming together to enrich
our e-Commerce experiences – Instagram and WhatsApp are integrating with Facebook to provide a
constant flow of additional data points and multiplying the targeting options available. And already a
reality is the Addressable TV, a marketer’s dream tool. Imagine using Facebook’s current targeting
criteria for TV. Yes, it will be laser sharp targeting based on the TV viewers’ demographics, location, age
and ethnicity. More importantly, e-Commerce marketers will now create messages that will resonate
with consumers, rather than irritate.
15. Brands should cherish and treasure loyal customers. Admittedly, brands spend a lot of money in the
‘know’ and ‘find’ stages to acquire new customers. But a loyal consumer who has fulfilling experiences
doesn’t need much persuasion to ‘repeat’ purchases.This amounts to significant savings on acquisition
costs. So, loyal consumers are much more profitable for the brand than acquiring new consumers.
CRM programs benefit brands with retention. An excellent CRM program is one which periodically
reminds consumers about the brand and its constantly improving offers. And it will increase
considerably the lifetime customer value of a shopper.
Use of social media for CRM outreach. A collaborative approach that focuses on retaining customers,
growing their value and increasing their advocacy. It is a customer-centric approach that leverages
on the full capabilities of today’s social media platforms. It all starts with an insightful understanding
of the customers’ needs and uses meaningful content and highly targeted amplification to engage not
only in conversations, but also to increase conversions and customer value.
TIME TO THINK BEYOND
THE FIRST PURCHASE
9.
16. A big aspect of running a successful
e-Commerce operation is testing, learning and
optimise. Any marketer who is serious and
passionate about her business should be in a
constant state of learning. Even if a channel is
performing up to expectations, there should
still be investments to always optimise.
Real-time data provides us the ability to test.
In the offline world, optimisation is a waiting
game. Brands received behavioural data
after a long-time lag which could range from
weeks to months. In the online world, data is
available real-time. Hence, optimisation can
also be done real time. If your agency partner
is unable to lead you on this, your business will
face many drawbacks in e-Commerce.
Cheaper to test now. Traditionally, FMCG companies followed the FTR (First Time Right) principle
for launches because in the offline world, a mistake is one mistake too many and can be costly.
Companies planned extensively for months before releasing a product into the market. However,
in the online world, speed is vital. Here, companies limit the cost of a potential mistake by testing a
new concept to a small, selective audience. Hence, brands should ensure their presence online and
test at the earliest possible. At same time, they can regularly implement optimisation. In this way,
they can correct all the kinks in the system as they continue their operations.
High number of unknown variables in e-Commerce. E-Commerce thrives on change and this is
what makes its future so immensely exciting. And whilst the offline model has been perfected
through decades of learning, the online model is nascent with a wide range of variables and will
need constant innovation over a prolonged period to even come close to a perfect model. What
might have worked in a certain market for a certain category at a certain earlier time may or may
not work for your brand today. In such a case, it is imperative that the brand be nimble and test as
many variables as possible. Such AB testing should be carried out regularly. After all, every test is
one step closer to achieving the perfect model for your brand and helping your business surf the
e-Commerce wave.
NEVER SETTLE: TEST, LEARN
AND OPTIMISE
10.
TEST
LEARN
HYPOTHESIZE
ANALYZE
OPTIMISE
ROLL
OUT
AUTHORS
Lucy McCabe, President, OgilvyRED Asia Pacific
Hemanth Magal, Vice President, E-Commerce, OgilvyRED Asia Pacific
17. OGILVY E-PARTNER SERVICES
Our E-Partner Services offers end-to-end management of marketplaces on key e-Commerce platforms.
We work with brands on their high-level strategy to develop an effective e-Commerce ecosystem,
concrete value proposition and tactical pricing and promotion strategies. Moreover, our services also
encompass designing stores, creating engaging content, and the day-to-day running of store operations
that includes media planning and buying, analytics, and optimisation.
SOURCES:
1. Google Temasek Study, 2016
2. Nielsen Future of Grocery Report, 2015
3. Shopify, 2016
4. Global Web Index, 2017
5. Consumer Barometer Survey 2014/2015
6. Reuters.com - Business News, 28 June 2017
7. Reuters.com - #Technology News, 15 September 2017
OGILVY E-PARTNER
SERVICES
STRATEGY DEMAND PROMOTIONS CONTENT IMPLEMENT
OPTIMISE
ANALYTICS
Forecasting
JBP’s
E-commerce Proposition
E-commerce Ecosystem
SKU Mix
Pricing
Owned Media
Paid Media
Social Commerce
Search
Direct
Promotional Calendar
Promotion Design
Promotional Partnerships
Store Design
Brand And
Product Content
Store Set Up
Promotions Set Up
Media Buying
Search Implementation
Test And Learn
Weekly And
Monthly Optimization
Demand Forecasting
Sales Analysis
Optimization Analysis