- PUMA is a leading sports and lifestyle brand that partners with Certona, a leader in personalization, to provide omnichannel personalization experiences for customers. - Through Certona's personalization platform, PUMA can deliver personalized recommendations and content to customers across its website, mobile, email, and in-store channels based on customer browsing history, purchases, and other attributes. - A case study on PUMA's 2012 Olympics campaign showed a 22% increase in revenue per recommendation through consistent omnichannel messaging and personalized recommendations of Olympic product collections.