SouqPrices is a price comparison site in the Middle East that allows consumers to find thousands of products from dozens of online shops in one place. The site's mission is to help consumers find, compare, and buy anything using the power of information. It targets men and women ages 18+ in mobile phones, tablets, clothing, books, beauty, and other product categories. The business model involves earning revenue through online ads or affiliations by providing all products at a single site and focusing on price comparisons to achieve the lowest prices for buyers.