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Business Intelligence
Getting started with Business Intelligence, Increase your revenue
using your own data.
Business Intelligence
• What is your Customer Lifetime Value?
• What is the time between orders of your Loyal
Customers?
• After which order a customer becomes loyal?
• Which of my customers are coupon lovers?
• What is the marketing channel that brings you the
most loyal customers?
Basic Terminology
• CPA: Cost Per Acquisition
• CLV: Customer Life Time Value
• AOV: Average Order Value
• ROAS: Return On Advertising Spending
• PROFIT: Profit ☺
• Time To Market: The time we need from the idea
to implementation.
Find the CPA that fits to your business!
CPA
0.5€ 5€ 10€ 20€ 50€
PROFIT
ROAS
Which Campaign performs better?
Campaign
A
CPA 3€
CLV
2.3
AOV:
40€
Campaign
B
CPA 6€
CLV
2.8
AOV:
40€
Revenue: 2.3*40 = 92€
Revenue 2.8*40 = 112€
In other words 3€ more
expensive CPA may lead to 20€
more revenue only by acquiring
20% better customers
Calculate CLV
#not
You need a Business Intelligence tool
Calculate CLV per acquisition source
Time between orders
List of Coupon Lovers
New vs Repeat Revenue
Business Intelligence tool
• Great tool to learn from your data
• Inspire you to develop strategy
• Answers to major questions
– What is my customer lifetime value?
– Are we getting better at creating more valuable customers?
– What is the average period between orders?
– What is my most profitable channel?
– How much of my revenue comes from new vs repeating
customers?
• Affordable cost, really fast installation, zero learning curve
Its not expensive. Magento BI Essentials starts at 100$/month
How we used BI to develop
a new remarketing strategy
Netsteps Retargeting optimization
Enriched visual Facebook/Google ads
Send
information
to
Facebook
Create
specific
Image
Layer
Get data
from BI
NETsteps Retargeting Optimization
Results
• Customer Life Time value increased
• Higher Conversion Rates
• Lower Design Costs for the Campaigns
• Noticed lower CPAs up to 60% in some cases
Results
• Shorter Launch Time for campaigns
• Initiating sales with better profit margins
• Leverage the power of knowledge and provide
unparalleled user experience
How we did it?
• We just looked at eCommerce Data, the most
valuable asset that we have
• We started thinking how we could develop
customer centric strategy by utilizing this
valuable information
• If you can’t measure it you cant fix it. We keep
measuring certain KPI’s
Digital commerce marketing success barriers
Lack of Strategy
Huge time to market
Too many tools/
vendors
IT barriers
Clearly we have enough tools ☺
What we need is Strategy + Execution
Strategy: customer centric mindset. Business
Intelligence helps you KEEP your customers
FIND WIN KEEP
Execution: minimize time to market
revenue loss
Solid
Ecommerce
Platform
Large
Marketplace
Open
Source
Ready to
use
Integrations
Support
Our Proposition: Be agile
Marketing Technology
• International Digital Commerce Agency
• Customers in Greece, Italy, Germany, Belgium
• Experience in B2B and B2C Projects
• Experience in Fashion, Beauty, Home,
Pharmacy, Books
Meet Netsteps
We Bring to you the value of Magento ecosystem
Thanks for listening
Ioannis Karalis
Founder and CEO @ Netsteps S.A.
jkaralis@netsteps.gr
www.netsteps.gr
Thanos Dimitriou
Commercial Director @ Netsteps S.A.
tdimitriou@netsteps.gr
www.netsteps.gr

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E-commerce Berlin Expo 2018 - Getting start with Business Intelligence, Increase your revenue using your own data.

  • 1.
  • 2. Business Intelligence Getting started with Business Intelligence, Increase your revenue using your own data.
  • 3. Business Intelligence • What is your Customer Lifetime Value? • What is the time between orders of your Loyal Customers? • After which order a customer becomes loyal? • Which of my customers are coupon lovers? • What is the marketing channel that brings you the most loyal customers?
  • 4. Basic Terminology • CPA: Cost Per Acquisition • CLV: Customer Life Time Value • AOV: Average Order Value • ROAS: Return On Advertising Spending • PROFIT: Profit ☺ • Time To Market: The time we need from the idea to implementation.
  • 5. Find the CPA that fits to your business! CPA 0.5€ 5€ 10€ 20€ 50€ PROFIT ROAS
  • 6. Which Campaign performs better? Campaign A CPA 3€ CLV 2.3 AOV: 40€ Campaign B CPA 6€ CLV 2.8 AOV: 40€ Revenue: 2.3*40 = 92€ Revenue 2.8*40 = 112€ In other words 3€ more expensive CPA may lead to 20€ more revenue only by acquiring 20% better customers
  • 8. You need a Business Intelligence tool
  • 9.
  • 10. Calculate CLV per acquisition source
  • 12. List of Coupon Lovers
  • 13. New vs Repeat Revenue
  • 14. Business Intelligence tool • Great tool to learn from your data • Inspire you to develop strategy • Answers to major questions – What is my customer lifetime value? – Are we getting better at creating more valuable customers? – What is the average period between orders? – What is my most profitable channel? – How much of my revenue comes from new vs repeating customers? • Affordable cost, really fast installation, zero learning curve
  • 15. Its not expensive. Magento BI Essentials starts at 100$/month
  • 16. How we used BI to develop a new remarketing strategy Netsteps Retargeting optimization
  • 17. Enriched visual Facebook/Google ads Send information to Facebook Create specific Image Layer Get data from BI
  • 19. Results • Customer Life Time value increased • Higher Conversion Rates • Lower Design Costs for the Campaigns • Noticed lower CPAs up to 60% in some cases
  • 20. Results • Shorter Launch Time for campaigns • Initiating sales with better profit margins • Leverage the power of knowledge and provide unparalleled user experience
  • 21. How we did it? • We just looked at eCommerce Data, the most valuable asset that we have • We started thinking how we could develop customer centric strategy by utilizing this valuable information • If you can’t measure it you cant fix it. We keep measuring certain KPI’s
  • 22. Digital commerce marketing success barriers Lack of Strategy Huge time to market Too many tools/ vendors IT barriers
  • 23. Clearly we have enough tools ☺ What we need is Strategy + Execution
  • 24. Strategy: customer centric mindset. Business Intelligence helps you KEEP your customers FIND WIN KEEP
  • 25. Execution: minimize time to market revenue loss Solid Ecommerce Platform Large Marketplace Open Source Ready to use Integrations Support
  • 26. Our Proposition: Be agile Marketing Technology
  • 27. • International Digital Commerce Agency • Customers in Greece, Italy, Germany, Belgium • Experience in B2B and B2C Projects • Experience in Fashion, Beauty, Home, Pharmacy, Books Meet Netsteps
  • 28. We Bring to you the value of Magento ecosystem
  • 29. Thanks for listening Ioannis Karalis Founder and CEO @ Netsteps S.A. jkaralis@netsteps.gr www.netsteps.gr Thanos Dimitriou Commercial Director @ Netsteps S.A. tdimitriou@netsteps.gr www.netsteps.gr