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SALES FORCE MANAGEMENT

                        Presented By
                        Gouthami S




       Powerpoint Templates
                                       Page 1
SALES MANAGEMENT


• Means the planning, direction and control of personal
  selling, including recruiting, selecting, equipping,
  assigning, routing, supervising, paying and motivating
  as these tasks apply to personal sales force




               Powerpoint Templates
                                                    Page 2
MANAGING THE SALES FORCE


1   • Designing Sales Force Strategy and Structure

2   • Recruiting and Selecting Sales People

3   • Training Sales People

4   • Compensating Sales People

5   • Supervising and Motivating Sales People

6   • Evaluating Sales People

                  Powerpoint Templates
                                                     Page 3
DESIGNING SALES FORCE STRATEGY
        AND STRUCTURE

            Sales force
             strategy             Territorial


            Sales force            Product
             structure

                                  Customer
        Sales force
           Size                   Complex

           Powerpoint Templates
                                                Page 4
RECRUITING AND SELECTING SALES
        REPRESENTATIVES
                                 •Enthusiasm and Self-
Some Characteristics             Confidence
   of Salespeople                •Persistence
                                 •Initiative
                                 •Job Commitment

                                 •Current Salespeople
Recruiting Procedures            •Employment Agencies
                                 •Classified Ads
                                 •College Campuses

                                  •Sales Aptitude
Salesperson Selection             •Analytical & Organizational
       Process                    Skills
                                  •Personality Traits
                      Powerpoint Templates Characteristics
                                  •Other                    Page 5
TRAINING THE SALES REPRESENTATIVES


 Help sales people know & Identify with
 the company

    Learn How the product works

        Learn about Competitors and Customers
        Characteristics

            Learn How to make effective
            presentations

               Understand field procedures and
               responsibilities
                    Powerpoint Templates
                                                 Page 6
Powerpoint Templates
                       Page 7
COMPENSATING SALES
     REPRESENTATIVES

                Salary



            Components of
Benefits                          Bonus
            Compensation



             Commission

           Powerpoint Templates
                                          Page 8
SUPERVISING AND MOTIVATING SALES
        REPRESENTATIVES

  Supervising Sales Force          Motivating Sales force
 • Directing the sales force        • Organisational Climate
 • Identify customer targets        • Sales Quota
   and set call norms               • Positive Incentives
 • Develop prospect targets            – Honors
 • Use sales time efficiently          – Trips
    – Annual Call schedule             – Merchandise/Cash
    – Time and Duty Analysis           – Awards
    – Sales force automation


                  Powerpoint Templates
                                                      Page 9
EVALUATION OF SALES
  REPRESENTATIVES

                     Call
                    Reports


Expense
reports                              Sales report
                 Sources of
                Information



 Annual Territory
                              Work plan
 Marketing Plan


           Powerpoint Templates
                                                    Page 10
Reference


• Marketing Management by Philip Kotler




                     Powerpoint Templates
                                            Page 11
Powerpoint Templates
                       Page 12

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Sales force management

  • 1. SALES FORCE MANAGEMENT Presented By Gouthami S Powerpoint Templates Page 1
  • 2. SALES MANAGEMENT • Means the planning, direction and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as these tasks apply to personal sales force Powerpoint Templates Page 2
  • 3. MANAGING THE SALES FORCE 1 • Designing Sales Force Strategy and Structure 2 • Recruiting and Selecting Sales People 3 • Training Sales People 4 • Compensating Sales People 5 • Supervising and Motivating Sales People 6 • Evaluating Sales People Powerpoint Templates Page 3
  • 4. DESIGNING SALES FORCE STRATEGY AND STRUCTURE Sales force strategy Territorial Sales force Product structure Customer Sales force Size Complex Powerpoint Templates Page 4
  • 5. RECRUITING AND SELECTING SALES REPRESENTATIVES •Enthusiasm and Self- Some Characteristics Confidence of Salespeople •Persistence •Initiative •Job Commitment •Current Salespeople Recruiting Procedures •Employment Agencies •Classified Ads •College Campuses •Sales Aptitude Salesperson Selection •Analytical & Organizational Process Skills •Personality Traits Powerpoint Templates Characteristics •Other Page 5
  • 6. TRAINING THE SALES REPRESENTATIVES Help sales people know & Identify with the company Learn How the product works Learn about Competitors and Customers Characteristics Learn How to make effective presentations Understand field procedures and responsibilities Powerpoint Templates Page 6
  • 8. COMPENSATING SALES REPRESENTATIVES Salary Components of Benefits Bonus Compensation Commission Powerpoint Templates Page 8
  • 9. SUPERVISING AND MOTIVATING SALES REPRESENTATIVES Supervising Sales Force Motivating Sales force • Directing the sales force • Organisational Climate • Identify customer targets • Sales Quota and set call norms • Positive Incentives • Develop prospect targets – Honors • Use sales time efficiently – Trips – Annual Call schedule – Merchandise/Cash – Time and Duty Analysis – Awards – Sales force automation Powerpoint Templates Page 9
  • 10. EVALUATION OF SALES REPRESENTATIVES Call Reports Expense reports Sales report Sources of Information Annual Territory Work plan Marketing Plan Powerpoint Templates Page 10
  • 11. Reference • Marketing Management by Philip Kotler Powerpoint Templates Page 11