1) Infosys was founded in 1981 and became a publicly traded company in 1993. It has grown to employ over 100,000 employees across 20+ countries. 2) Infosys achieved success through its low-cost global delivery model, leveraging India's large talent pool of engineers. It focused on cost advantages while maintaining high standards for quality and customer satisfaction. 3) More recently, Infosys has expanded its services to include consulting, business process management, and other higher value services. It aims to continue diversifying its portfolio and addressing challenges like wage inflation through global hiring and development of its workforce.

1. Infosys: Winning in the flat world Group Members:- KhageshAgarwal (05) Daman Walia (13) KoustubhaBhutra (25) KapilAhuja (51)

2. INCEPTION

3. EARLY DAYS

5. Selling, general and administrative costs approximately 80 per cent of comparable cost in EU

7. Over 50,000 MBAs graduating per annum

9. AWARDS AND ACHIEVEMENTS Infosys moved up to No. 14 on FinTech 100. Infosys was awarded the ‘India’s best company to work for’ in 2009. Infosys entered the Balanced Scorecard Hall of Fame for Executing Strategy on the strength of its innovative strategy planning and execution capabilities. Infosys was honored with the Sharpening Brand and Competitive Differentiation Marketing Excellence Award from the Information Technology Services Marketing Association (ITSMA) A leader in SAP implementation services.

12. The major objective of the company is to become India’s most respected company.

15. Infosys has expanded in low cost service centers like China, Philippines etc.Revenue Segmentation 2009 Source: Infosys Annual Report 2009

16. FINANCIAL GROWTH In Rs Crore Source: Infosys Annual Report 2009

17. Porters Five Forces Model Threat of Substitutes: Other offshore locations – Low Cost Locations like Eastern Europe, Philippines and China. Price quoted is the biggest Differentiator. Bargaining Power of Customers: Large Number of IT Companies vying for projects – High Competition Huge Decline in IT Expenditure Rivalry among Firms: Low Cost Commoditized offering High Industry growth Bargaining Power of Suppliers: Due to Slow Down, Job Cuts, layoff & bleak IT outlook Demand Supply is not favorable to employees Availability of vast pool of talent. Barriers to Entry: Low Capital Requirements Large value chain for small enterprises MNCs are ramping up capacity and employee strength

19. continuous sharing of information,

20. takes inputs from employees in decision making,

22. Technical skills

23. Ability to learn

24. 2.65 per cent of its revenues on up gradation of employees‟ skills

26. Quality driven model

27. Strong Engagements with existing clients

28. Value added services to new clients

29. Geographical Expansion

30. Enhanced Solution Set

31. Consulting

32. Business Process Management

33. Systems Integration

34. Infrastructure Management

35. Deep Industry Knowledge

36. Brand Visibility

38. Leadership by Example

39. Integrity and Transparency

40. Fairness

42. Flexible Team Structure

44. Competency BuildingInfosys has been CMM-Level 5 certified for its process capabilities. It has entered the Balanced Scorecard Hall of Fame for Executing Strategy for achieving breakthrough performance results using the Balanced Scorecard (BSC).

45. Strategy Analysis - Infosys

47. Moving UP the value chain: Getting involved in a software development project at the earliest stage of the life cycle.

49. Expansion into low cost countries like Mauritius, Philippines, Thailand, Mexico etc.

50. Improved Quality capabilities -> CMM Level 5i

51. Emphasis on delivering high value services

52. Currency hedging for predictability of revenues.

54. Little differentiation in low-end services of value chain; high differentiation in high end services in value chain like software products and package solutions.

56. FROM BRAND MURTHY TO INFOSYS

57. INITIAL CHALLENGES-LOCAL COMPETITION

59. Increase in salary costs by 7.5% annually

60. Increase in the travel cost by 10% annually

61. The commoditization of Indian Talent was vivid

62. MANPOWER RETENTION

63. Employee poaching by leading MNC’s:

64. Offering better pay packages

66. Manifestation of cultures of West and East

67. Unique and deliberately crafted atmosphere

68. Customization and localization of servicesTHINK GLOBAL ACT LOCAL

70. It should retain its core values

71. Pioneer and innovator

72. Democratization of entrepreneurship

73. Wealth creation for employees

74. Quality as a differentiator

75. Highest standards of corporate governance

77. VALUE BASED SELLING Creation of International Brand Equity: Listing at NASDAQ which: Provided increased comfort to the customers Helped attract prospective employees Diversifying and creating high quality branded services Developing domain specific knowledge Localizing Creation of PDC’s Developing new back-end centers at various cost effective locations

78. FUTURE STRATEGIES

79. Future Strategies Contd.. Global sourcing strategy is aligned with business strategy Enhancing operational efficiency and delivering value added services Structuring processes and services into modules thus leading to enhanced flexibility and productivity Aggressive focus on ERP solutions like Oracle and SAP Expand into high end consulting

80. Thank you