Reliance Retail was established in 2006 as a subsidiary of Reliance Industries. It operates various retail formats across India including grocery stores, electronics stores, footwear stores, and jewelry stores. It offers both private label brands as well as international brands. Reliance Retail aims to provide affordable prices through promotional pricing, eliminating intermediaries, and pocket-friendly prices to attract customers. It promotes its brands through various strategies like full page advertisements, loyalty programs, and buyback guarantees.

1. Mudit Bhargava
MBA (Executive) 2016-19
2016G10

2. 1. Reliance Retail – Brief
2. Brands under Reliance Retail
3. 7Ps of Marketing
4. Marketing Strategies adopted by Reliance Retail
5. Queries

3. Inception in 2006 Reliance RetailVentures Limited, a subsidiary of Reliance Industries Limited is the
holding company of Reliance Retail Limited which operates the retail business.

4. Fresh Hamesha, Available Hamesha and Savings Hamesha
We give all that you want, On - time delivery at your
convenience, Customer friendly interface
Reliance Market operates on the principle of 'less is more‘ i.e.‘buy for less' –
'operate for less' – 'sell for less'
ResQ, the service arm of Digital
strong portfolio of products offered under its own label Reconnect
iStore by Reliance Digital- an Apple specialty store concept
Jio – fastest growing telecom arm of the group.
Digital Express mini store for technology enthusiasts
Apparels and accessories of own brands, national & international brands.
“fashion at great value”
Premium segment with a strong focus on independent and sophisticated
women in the age group of 25-40.To Celebrate Women
caters to the footwear needs of the entire family
convenience to shop from anywhere any time
Celebrating 10 years of glittering gold and sparkling diamonds.
Reliance Retail’s first pan-Indian ecommerce venture and is the
ultimate fashion destination for styles

7. Reliance Retail provides a wide range of products – grocery to electronics , footwear to jewels.
International Labels along with home grown labels.

8.  Affordable price point
 Promotional pricing to increase bulk sales
 Pocket-friendly prices to attract large customer base
 Eliminating intermediaries and pass on the benefits to consumers

9. Promotion targeted at brand awareness.
Full Front page ads for maximum visibility
Loyalty Cards
Buy Back Guarantees

10. Available in both retail and wholesale environment
Direct Sales at stores
E-Commerce website available for fashion and daily needs.

11. Marketing is as good as the people
inside the organization.

12. Dedicated channels to contact the company.
Only hallmarked and certified jewels at Reliance Jewels
Defined processes for returned goods and also for managing stores.

14. 1. Initially, the company had planned to have 1,000 Reliance Fresh stores within the first two of years.
The number of Reliance Fresh now stands at 597.
2. Reliance Retail had traditionally focused on smaller format stores, it is now stepping up its presence
on big-box stores or hypermarkets that are built on about 60,000-80,000 sq ft and stock everything
from food to apparel to furniture. “The consumer walks to our Fresh store and casually drops in for
her small needs whereas her visit to the destination store is a planned trip.Therefore, the language
we speak to her and the branding must be different,” said Mall, while explaining the genesis for the
new strategy.At Reliance Smart, the company is focusing on both the value and aspirational
propositions.
3. Reliance Retail, is already host to 100 optic stores in partnership with GrandVision, brought
Hamleys, considered world's most wonderful toy shop, to India.The brand also opened istore under
Reliance Digital, a one-stop shop for all Apple products and services.

16. 1. http://brandequity.economictimes.indiatimes.com/news/business-of-brands/reliance-retails-
project-eve-aims-to-be-a-one-stop-shop-for-women/58955469
2. http://www.ciim.in/reliance-jios-marketing-strategy-case-study
3. http://smartinvestor.business-standard.com/market/story-113941-storydet-
Reliance_Retail_changes_strategy_looking_at_evolving_markets.htm#.WdgR-mxf2M8
4. http://www.livemint.com/Companies/fWo7QwpE3CBS0a1TOK1dTJ/Reliance-Retail-looks-to-
reinvent-itself.html
5. https://relianceretail.com/