This document discusses the concept of nudge design, which aims to influence people's behaviors through subtle changes to their choice architecture rather than prohibiting options or changing economic incentives. It provides definitions and examples of common cognitive biases like framing, default bias, and present bias that nudge design seeks to leverage. The document also notes some opposition to nudge design regarding limiting choices and "forcing" behaviors, while advocating its potential uses to encourage positive behaviors and shape attitudes. Overall, it introduces nudge design and explains how understanding cognitive biases can inform subtle interventions to influence decisions.
Design Thinking-Solution based approach to problem solvingPradeep Patel, PMP®
Design is not about how it looks rather it is more about how it works. How design thinking is applied to solve complex problems.
The presentation deep dives into the Design Thinking process, tool& Techniques, Visual thinking, 6 thinking hats and real world success stories and case studies of how Design thinking has helped broke startups to become Billion dollar Companies
Nếu bạn là một người yêu thích công việc nhưng hay bị cuốn trong một đống công việc, nếu bạn đang khởi nghiệp. Nếu bạn muốn sắp xếp công việc của bạn tốt hơn. Những điều sau sẽ khiến bạn cảm thấy Rework đã giúp chúng tôi vượt qua điều đó như thế nào.
Want to follow us to get more info in this field ?
Slideshare http://www.slideshare.net/Kimhieuqtvn/
LinkedIn vn.linkedin.com/in/trankimhieu/
Customer interview presentation at Lean Startup Machine Amman-Jordan.
Describe best practice, what to do, what not, where to find your customers and what to ask them, as part of customer discovery process (Cus_Dev & Lean Startup methodology)
LaMetric. Leadership principles on the way to the successful product company Nazar Bilous
Leadership principles which laid the foundation during creating the product direction of Lemberg Solutions service company and inventing of the Kickstarter and Red Dot Winner – LaMetric TIME. It will be interesting to people with service background who would like to move into product development and seek for best practices in creating the team who reaches results
How do they do it? How do some people and organizations consistently innovate? What do they do differently to keep innovation and creative juices flowing? If you seek simple-truth, understandable answers to these questions, you will want to be part of this conversation to understand the mindset, stories and strategies of breakthrough thinking. In this highly interactive and practical presentation, we will reveal and discuss best practice approaches and take-a-way concepts that unleash creative innovation. You will not only leave with empowering strategies to reflect on for yourself, but also to share with others.
Beyond Personas: Creating an Immersive Customer ExperienceIntuit Inc.
Michele Marut, Senior User Researcher and Innovation Catalyst at Intuit, presented at ConveyUX 2014: The Conference for What’s Next in UX.
Find Michele on Twitter (@MicheleMarut) and check out her SlideShare (http://www.slideshare.net/mmarut)!
Design Thinking-Solution based approach to problem solvingPradeep Patel, PMP®
Design is not about how it looks rather it is more about how it works. How design thinking is applied to solve complex problems.
The presentation deep dives into the Design Thinking process, tool& Techniques, Visual thinking, 6 thinking hats and real world success stories and case studies of how Design thinking has helped broke startups to become Billion dollar Companies
Nếu bạn là một người yêu thích công việc nhưng hay bị cuốn trong một đống công việc, nếu bạn đang khởi nghiệp. Nếu bạn muốn sắp xếp công việc của bạn tốt hơn. Những điều sau sẽ khiến bạn cảm thấy Rework đã giúp chúng tôi vượt qua điều đó như thế nào.
Want to follow us to get more info in this field ?
Slideshare http://www.slideshare.net/Kimhieuqtvn/
LinkedIn vn.linkedin.com/in/trankimhieu/
Customer interview presentation at Lean Startup Machine Amman-Jordan.
Describe best practice, what to do, what not, where to find your customers and what to ask them, as part of customer discovery process (Cus_Dev & Lean Startup methodology)
LaMetric. Leadership principles on the way to the successful product company Nazar Bilous
Leadership principles which laid the foundation during creating the product direction of Lemberg Solutions service company and inventing of the Kickstarter and Red Dot Winner – LaMetric TIME. It will be interesting to people with service background who would like to move into product development and seek for best practices in creating the team who reaches results
How do they do it? How do some people and organizations consistently innovate? What do they do differently to keep innovation and creative juices flowing? If you seek simple-truth, understandable answers to these questions, you will want to be part of this conversation to understand the mindset, stories and strategies of breakthrough thinking. In this highly interactive and practical presentation, we will reveal and discuss best practice approaches and take-a-way concepts that unleash creative innovation. You will not only leave with empowering strategies to reflect on for yourself, but also to share with others.
Beyond Personas: Creating an Immersive Customer ExperienceIntuit Inc.
Michele Marut, Senior User Researcher and Innovation Catalyst at Intuit, presented at ConveyUX 2014: The Conference for What’s Next in UX.
Find Michele on Twitter (@MicheleMarut) and check out her SlideShare (http://www.slideshare.net/mmarut)!
Design thinking for Entrepreneurs and small businessesBhavesh Bhansali
This presentation discusses how design thinking can help you and your business. This gives insights on: What is design thinking, Different phases of design thinking, Role of research in design thinking, Designing a business strategy, designing tools, Circle of influences, context map, designing live customer/consumer expectations, empathy map, mapping the customer experiences, designing a marketing plan/Business plan.
Karol Dulat at UX Antwerp Meetup - 28 November 2017UX Antwerp Meetup
UX Antwerp Meetup, 28th of November, 2017 - organised by UXprobe https://www.uxpro.be/
Karol Dulat, Head of UX at Movify (Brussels, Belgium)
"Make the logo bigger! The lost art of presenting designs."
From wireframes to interactive prototypes and high-fidelity comps designers need to present their work to clients, managers, stakeholders and team members. Instead of having a moment of glory, we struggle to convince the others to our vision. This talk reveals tips and tricks on how to survive a design presentation and how to communicate your design decisions effectively.
- Karol is passionate by UX and design and he has worked in this field for the last 15 years. He designed solutions for the banking sector, telecom, e-commerce and entertainment. As the head of UX at Movify, he inspires all the designers in the team by sharing his knowledge and motivate everyone to focus on human-centered design.
I've presented this deck as part of the Holistic Young Planners Education for APG Belgium on April 21 2015, at mortierbrigade Brussel.
It's meant to help young planners improve cooperation with the creative department.
Any person or organization can explain what they do; some can explain how they are different or better, but very few can clearly articulate why. WHY is not
about money or profit — those are results. WHY is the thing that inspires us and inspires those around us.
This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them.
Although these “natural-born leaders” may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. We can all
learn this pattern. With a little discipline, any leader or organization can inspire others both inside and outside their organization to help advance their ideas and
their visions. We can all learn to lead.
Start With Why shows that the leaders who inspire all think, act and communicate in the exact same way — and it’s the complete opposite of what everyone
else does. Drawing on a wide range of real-life stories, it provides a framework upon which organizations can be built, movements can be led, and people can be
inspired — and it all starts with WHY.
Innovator’s mindset: 7 Skills of Effective InnovatorsJag Randhawa
7 Skills of highly effective innovators to master to spot ideas in everyday life. Ideas are always around us, we have to be in a state of mind to spot them.
Aspire Professional camp - Intro to Design ThinkingTudor Juravlea
These are the supporting slides for a crash course to Design Thinking that we facilitated on 14 July 2017 at Poiana Brașov (Romania) for the ASPIRE Professional camp participants.
Visit the Design Thinking Society website for news about our learning and consultancy programs: www.designthinkingsociety.com
Join our Design Thinking Bucharest community on Meetup.com and join our meetings:
https://www.meetup.com/Design-Thinking-Bucharest/
Join our Romanian Design Thinking Group on Facebook: https://www.facebook.com/groups/design.thinking.romania/
Comunication & Storytelling for Product Managers (and anyone else)Christina Wodtke
Half-Day Interactive Workshop
“Get ready to actively participate in your transformation from product manager to product leader”
A product manager rarely has any authority beyond what they can talk people into, thus we need to become really strong communicators. In this half-day interactive workshop, we’ll look at the three kinds of communication: managing up, team communications, and the very important roadshow for getting other groups onboard with your vision. We will use the power of story for formal communication and a combination of techniques from NVC (Harvard’s negotiation project) and the GSB’s “touchy feely” class to make sure your message gets through, and that we are listening effectively.
This special half-day training workshop, with product author and lecturer, Christina Wodtke, is specifically designed for product managers who are looking to really level up their communications skills and who want to use story-telling to effectively communicate with others.
This presentation covers some of the key trends in a new sales strategy called social selling, especially as it applies to business professionals who value their network.
Also Linkedin's Social Selling Index is broken down and best practices are reviewed to help you better grow relationships from your network of weak connections.
Design thinking for Entrepreneurs and small businessesBhavesh Bhansali
This presentation discusses how design thinking can help you and your business. This gives insights on: What is design thinking, Different phases of design thinking, Role of research in design thinking, Designing a business strategy, designing tools, Circle of influences, context map, designing live customer/consumer expectations, empathy map, mapping the customer experiences, designing a marketing plan/Business plan.
Karol Dulat at UX Antwerp Meetup - 28 November 2017UX Antwerp Meetup
UX Antwerp Meetup, 28th of November, 2017 - organised by UXprobe https://www.uxpro.be/
Karol Dulat, Head of UX at Movify (Brussels, Belgium)
"Make the logo bigger! The lost art of presenting designs."
From wireframes to interactive prototypes and high-fidelity comps designers need to present their work to clients, managers, stakeholders and team members. Instead of having a moment of glory, we struggle to convince the others to our vision. This talk reveals tips and tricks on how to survive a design presentation and how to communicate your design decisions effectively.
- Karol is passionate by UX and design and he has worked in this field for the last 15 years. He designed solutions for the banking sector, telecom, e-commerce and entertainment. As the head of UX at Movify, he inspires all the designers in the team by sharing his knowledge and motivate everyone to focus on human-centered design.
I've presented this deck as part of the Holistic Young Planners Education for APG Belgium on April 21 2015, at mortierbrigade Brussel.
It's meant to help young planners improve cooperation with the creative department.
Any person or organization can explain what they do; some can explain how they are different or better, but very few can clearly articulate why. WHY is not
about money or profit — those are results. WHY is the thing that inspires us and inspires those around us.
This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them.
Although these “natural-born leaders” may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. We can all
learn this pattern. With a little discipline, any leader or organization can inspire others both inside and outside their organization to help advance their ideas and
their visions. We can all learn to lead.
Start With Why shows that the leaders who inspire all think, act and communicate in the exact same way — and it’s the complete opposite of what everyone
else does. Drawing on a wide range of real-life stories, it provides a framework upon which organizations can be built, movements can be led, and people can be
inspired — and it all starts with WHY.
Innovator’s mindset: 7 Skills of Effective InnovatorsJag Randhawa
7 Skills of highly effective innovators to master to spot ideas in everyday life. Ideas are always around us, we have to be in a state of mind to spot them.
Aspire Professional camp - Intro to Design ThinkingTudor Juravlea
These are the supporting slides for a crash course to Design Thinking that we facilitated on 14 July 2017 at Poiana Brașov (Romania) for the ASPIRE Professional camp participants.
Visit the Design Thinking Society website for news about our learning and consultancy programs: www.designthinkingsociety.com
Join our Design Thinking Bucharest community on Meetup.com and join our meetings:
https://www.meetup.com/Design-Thinking-Bucharest/
Join our Romanian Design Thinking Group on Facebook: https://www.facebook.com/groups/design.thinking.romania/
Comunication & Storytelling for Product Managers (and anyone else)Christina Wodtke
Half-Day Interactive Workshop
“Get ready to actively participate in your transformation from product manager to product leader”
A product manager rarely has any authority beyond what they can talk people into, thus we need to become really strong communicators. In this half-day interactive workshop, we’ll look at the three kinds of communication: managing up, team communications, and the very important roadshow for getting other groups onboard with your vision. We will use the power of story for formal communication and a combination of techniques from NVC (Harvard’s negotiation project) and the GSB’s “touchy feely” class to make sure your message gets through, and that we are listening effectively.
This special half-day training workshop, with product author and lecturer, Christina Wodtke, is specifically designed for product managers who are looking to really level up their communications skills and who want to use story-telling to effectively communicate with others.
This presentation covers some of the key trends in a new sales strategy called social selling, especially as it applies to business professionals who value their network.
Also Linkedin's Social Selling Index is broken down and best practices are reviewed to help you better grow relationships from your network of weak connections.
After a little summer break Service Design Drinks came back for the serious things in life: How do you design for financial services? What are the special challenges when working on experiences around people’s future well-being and prosperity? How do you build trust? Or even turn future financial planning even into a little fun?
Nina Birri and Sebastian Frederick Müller are service designers at SI Labs in Berlin and were the evening’s guest speakers. Sebastian designs for financial technology since 2011, most prominently working on mobile applications for ING-DiBa. Nina has a background in business and economics and previously led design thinking projects for the Zürcher Kantonalbank.
Their lightning talk on ‘Designing for Financial Services’ was followed by an interactive hands-on exercise. Afterwards there was time for drinks and mingling.
Strategising with Service as Business Logic / Service Design DrinksService Design Berlin
Service design is en vogue. These days even the most hesitating companies engage in little experiments with the ‘new discipline’. A myriad of methods and tools are taught and trained. ‘Mindsets’ we say have to be developed; philosophies shaped … And yet: Service designers still have a hard time legitimizing their ways of working to all these people in organization who do not seem to ‘get it.’ It still is hard to get really holistic service systems to work. When it comes to implementation, great experience concepts often face resistance not only from operations but also due to a lack of strategic direction. The problem is: When reasoning with top management, service designers are rarely on eye-level. This is not only because of current power structures but also because our notions of service design conceptualize the young field in a rather narrow way. Honestly, most predominant ideas of service design aren’t strategic at all.
The HPI research fellow Jan Schmiedgen gave a glimpse into Service-Dominant Logic, an admittedly abstract but extremely handy theory of service, which provides you with a strategic lens on how to run your business, (re)define your market and even your industry boundaries. Amongst scholars Service-Dominant Logic is already perceived as a new marketing paradigm; a lens to view all economic activity in the world. For you as serve designers it might be a good foundation to base your strategic conversations with top-management on. If you really want to make ‘service thinking’ central to all our business activities, there is no getting around Service-Dominant Logic.
The talk took place at the epicenter of the Berlin tech community – Factory Berlin in Mitte.
Factory is the first and largest startup campus in Germany. With over 16,000 square meters of office space, Factory brings best in class technology businesses together with early stage startups and talents by providing an outstanding work environment, a curated community of founders and quality events.
Companies need to learn how to apply service design themselves – instead of relying only on external experts. This edition of Service Design Drinks followed a pragmatic approach that provides best practices on bringing knowledge and experience in-house. We discussed different learning concepts that address various stakeholders ranging from front stage staff to managers. An essential part of the conversation shed light on boundaries and pitfalls as this is an important aspect of learning as well. Furthermore dos and don’ts of ‘learning how to service design’ were discussed.
This edition took place at BCG Digital Ventures amazing Mitte office. The speaker was Manuel Großmann, co-founder of Fuxblau.
Parts Without a Whole? – The Current State of Design Thinking Practice in Org...Jan Schmiedgen
A presentation I gave in November 2015 at the "Warsaw Design Thinking Week" in Poland: It introduces our study of the same title and also gives some information beyond that.
How do branding and service design fit together? While one concept manages expectations, the other manages experiences. Combining both approaches allows creating brand experience for the benefit of customers as well as for companies. The concept of ‘Brand Services’ are “give-away services” that address relevant user needs and at the same time convey a brand message. In this talk and hands-on exercise, Christian Vatter shows how creating value for people and promoting business goes hand-in-hand.
Christian Vatter is user psychologist and brand consultant. He founded Rlevance Consulting, a human centered business consultancy with a specialty in creating meaningful brands and value-adding customer experiences. In his work he often combines service design with branding techniques to create sustainable bonds with customers. He wrote various articles on this topic and speaks at international conferences.
How about improving your skills in visual thinking and drawing? Berlin’s first Service Design Drinks in 2013 covered the why, when and how of being visual and helped unleashing hidden abilities with 3 exercises. The meet-up took place at Café Nest in Berlin-Kreuzberg with more than 60 attendees. Here is the input and exercise part in a slide deck.
During the second half of the 20th Century, the western world lost touch with what used to be one of the most sophisticated and ritualistic service experiences of all time: funerals. Post-war Europe turned its back on flamboyant funeral traditions, leaving our modern mourning rituals to become unadapted and superficial, orchestrated by a predominantly conservative, stagnating and profit-oriented industry.
But things are starting to change. New generations are making steps to break this exhausted taboo, and bring death back into the circle of life… We feel that as designers, we too have our role to play in the comeback of this human-centric service.
As founding members of the Re.Designing Death Movement, Virginie, a Designer and Cori an Innovation Facilitator shared with us their mission to bring death to the forefront of innovation. The duo – both incidentally workshop experts – invited us to discover one of their gamified ideation activities, where we attempted to bring humanity into this service offering, and put the ‘fun' back into ‘funerals'.
What does it take to improve existing public services? Or create new ones which better address citizens’ needs? Which stakeholders need to be involved in order to have real impact? Which organisational set-up is required to create public value?
After recently visiting the ‘Politics for Tomorrow’ conference and being deeply inspired, we invited to an evening on ‘Designing services for the public’. While we discussed the basics in a meet-up two years ago, we took it a step further this time. What can we learn from international government labs for Germany? What are the pressing issues which need to be addressed? How can we as service designers contribute to this change?
Looking at examples from other parts of the world our very own Katrin Dribbisch and Martin Jordan pitched idea of running a ‘Public Service Lab’ in summer 2016 in Berlin. The event took place in the brand-new office of Fjord Berlin in Prenzlauer Berg.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
An end to end design thinking exercise. An inclusive activity for the whole team to participate. From designers, to researchers, to engineers and product managers.
My short presentation on 'Design Thinking - Entrepreneurship & Innovation' done at my office Lootah Boutique as a part of Leadership Cafe, an internal knowledge sharing and enhancement activity.
A simple 1 hour Design-Thinking workshop focused on understanding Value Proposition Design. A great exercise to do BEFORE jumping into the Value Proposition Canvas.
#1NWebinar - Simplicity & Focus: Creating a Website that Offers Just Enough C...One North
Everyone likes choice, but presenting too many options can leave your clients feeling confused and overwhelmed. Worse yet, by providing your website visitors with too many options, they won’t know how to start, where to look or what to take away. Luckily, by developing a good strategy and content plan and using a little technology, you can offer your clients and prospects a user-friendly site, where they can easily find what they’re looking for – every time they visit.
Join One North Strategist, Josh Amer, as he shares tips and tricks to scale back on option overload and improve user experience. From site navigation and search to practice descriptions and publications, Josh provides examples of how law firms and other businesses are re-imagining how, how much and how often they deliver content on their websites.
To view a recording of the webinar, visit http://bit.ly/16HVmfr.
In this comprehensive Lead Gen Clinic presentation, I share concepts such as Agile Marketing, Cold Warm and Hot Traffic and how to run effective marketing tests. It all rolls up into a system I use in my business. Enjoy!
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
3. Nudge Design Amanda Bentley
Explanation of Table Test
• Tabletops are equal length
• Human judgment is biased
• Confidence in incorrect answer
4. Nudge Design Amanda Bentley
Nudge Design Definition
“A nudge, as we will use the term, is any aspect of
the choice architecture that alters people’s
behavior in a predictable way without forbidding
any options or significantly changing their
economic incentives. To count as a mere nudge,
the intervention must be easy and cheap to avoid.”
Page 6 of Thaler & Sunstein’s Nudge: Improving Decisions about Health, Wealth & Happiness (2008)
5. Nudge Design Amanda Bentley
Nudge Design Definition
• Understanding how decision making takes place
• Given right context, pushed into particular
behavior
• Changes way choices are presented
6. Nudge Design Amanda Bentley
Nudge Design Uses
• Encourage positive behavior
• Shaping emotion/ attitude toward brand
• Consciously “changing” behavior is new
• Use knowledge of nudge design to make a
positive impact on society
7. Nudge Design Amanda Bentley
A Little More About Why It’s Important…
http://player.vimeo.com/video/37628342
8. Nudge Design Amanda Bentley
Opposition to Nudge Design
• “Big Brother”
• Idea that it limits choices
• Some think it is “forcing” a behavior
• Guided by economics
9. Nudge Design Amanda Bentley
Human Nature Influence on Decisions
• As seen in tabletop test
• Cognitive bias; mental shortcuts
• Many conscious and unconscious factors
10. Nudge Design Amanda Bentley
Framing Example
You buy a small coffee in the Student Center every
morning. It is usually $2.50. Today, they raised the
price and it is now $3 for your morning coffee.
11. Nudge Design Amanda Bentley
Framing Definition
Judging options as losses or gains relative
to some perceived starting reference point
12. Nudge Design Amanda Bentley
Design Tip
• Encourage positive behavior by emphasizing
associated gains rather than associated losses
• To discourage a behavior, make it seem
undesirable by emphasizing associated losses
13. Nudge Design Amanda Bentley
Default Bias Example
Do you all sit in assigned seats? No? Are you
sitting in the same seat everyday anyway?
How much do you tend to tip waiters?
14. Nudge Design Amanda Bentley
Default Bias Definition
The tendency to go along with an existing
situation or selection rather than taking action
to change it; therefore, more likely to choose
default setting
15. Nudge Design Amanda Bentley
Design Tip
• To encourage a specific option, make it the
default
• Likewise, to discourage a specific option, don’t
make it the default
16. Nudge Design Amanda Bentley
Present Bias Example
Who online shops regularly?
Do you wait to buy something until it goes on sale?
Have you ever spent extra on expedited shipping
when regular shipping would only take 4-5 days?
17. Nudge Design Amanda Bentley
Present Bias Definition
Time plays a big role in decision making; people
generally prefer gains that happen in the present
(instant gratification) to gains that occur in the
future (time discounting)
18. Nudge Design Amanda Bentley
Design Tip
• To encourage a behavior where the positive
outcomes are delayed, introduce present
benefits to make the desired outcome more
appealing
• To encourage a behavior usually associated with
a loss, delay losses so they occur in the future
19. Nudge Design Amanda Bentley
Choices as a 21st Century Designer
1. Ignore what you know
2. Participate openly
3. Quietly manipulate behavior
20. Nudge Design Amanda Bentley
How to Make Change at Hofstra
See something you don’t like? Use the nudge
design tools you just learned to fix it!
• Healthy food choices in the Student Center
• Donations in the atrium
• Moral choices of your peers
