This presentation covers some of the key trends in a new sales strategy called social selling, especially as it applies to business professionals who value their network.
Also Linkedin's Social Selling Index is broken down and best practices are reviewed to help you better grow relationships from your network of weak connections.
How to Create a Content Marketing Tactical Plan for LinkedInLinkedIn
The findings enclosed have been compiled as a result of multiple tests conducted by the LinkedIn Marketing team. We know what content works, the time commitment needed and which metrics to watch -- and now we're sharing them with you.
Live Webinar: LinkedIn Sponsored Content - The Insider's Guide to Targeting: ...LinkedIn
In this webinar, you will learn:
- How LinkedIn targeting works: What options are available
- Persona targeting: How to find the right audience on LinkedIn
- Moment of truth: Reasons your targeting is failing
- Turning point: Expert targeting optimization tips
- Beyond the basics: Targeting features to consider
LinkedIn APIs: leverage content and connections from within your site or app
Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network.
From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site.
To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well.
For more information visit: http://developer.linkedin.com/
This is a presentation from our recent webcast 'The Power of Media and Content'. Part II of the Social Recruiting series for Staffing, Search and Recruitment agencies with Alex Charraudeau.
This presentation will provide a five step fail proof guide to put your social media plan into practice, and ideas you can implement immediately to get ahead of your competition using LinkedIn.
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.
That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.
7 Badass Tactics for SlideShare Content DominationLinkedIn
We are all visual thinkers. 75 percent of the sensory neurons in our brains process visual information. As prospects and customers continue to be bombarded with information in the form of pure text such as whitepapers and blogs, it can be difficult to differentiate your content from the competition. Visual content can help and Slideshare is the perfect place to publish.
One of the top 150 sites on the web, Slideshare is not just a repository for your slide presentations. It’s a social channel where you can establish your brand as a thought leader and authority around topics and keywords. With 60 million visitors a month and 3 billion slide views a month (That’s 1140 Slides per second) if you are not publishing content here, you are simply missing opportunities.
The presentation below is from a session I recently did at Social Fresh West in San Diego. I pulled together seven essential tactics that successful Slideshare content publishers are using to turn their content marketing efforts up to eleven. Also included are some of the top businesses and brands using SlideShare effectively as part of their overall integrated marketing approach.
I chose the theme of Badass because it’s a style that’s understated yet instantly recognizable. Like a chopped Harley or the perfect pair of sunglasses, this style is simple, direct and functional. (Just like a good piece of content should be)
Visual language aids in decision making, is more persuasive, and makes a better, longer overall impression than simple text. Quite frankly, visual often kicks texts but in terms of overall views and virality across the social sphere. Who’s ready to get started?
This year’s results delve into how recruiters are
leveraging social recruiting in addition to whether or
not they are using it. Much like marketers, recruiters
use social networks as part of a multi-channel strategy
to find leads and nurture them to hire. Just as the days
of “rented attention” and “one size fits all” campaigns
are over in the marketing and advertising worlds,
recruiters now focus on building their own talent pool
and appealing to candidates’ individual preferences.
How to Create a Content Marketing Tactical Plan for LinkedInLinkedIn
The findings enclosed have been compiled as a result of multiple tests conducted by the LinkedIn Marketing team. We know what content works, the time commitment needed and which metrics to watch -- and now we're sharing them with you.
Live Webinar: LinkedIn Sponsored Content - The Insider's Guide to Targeting: ...LinkedIn
In this webinar, you will learn:
- How LinkedIn targeting works: What options are available
- Persona targeting: How to find the right audience on LinkedIn
- Moment of truth: Reasons your targeting is failing
- Turning point: Expert targeting optimization tips
- Beyond the basics: Targeting features to consider
LinkedIn APIs: leverage content and connections from within your site or app
Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network.
From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site.
To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well.
For more information visit: http://developer.linkedin.com/
This is a presentation from our recent webcast 'The Power of Media and Content'. Part II of the Social Recruiting series for Staffing, Search and Recruitment agencies with Alex Charraudeau.
This presentation will provide a five step fail proof guide to put your social media plan into practice, and ideas you can implement immediately to get ahead of your competition using LinkedIn.
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.
That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.
7 Badass Tactics for SlideShare Content DominationLinkedIn
We are all visual thinkers. 75 percent of the sensory neurons in our brains process visual information. As prospects and customers continue to be bombarded with information in the form of pure text such as whitepapers and blogs, it can be difficult to differentiate your content from the competition. Visual content can help and Slideshare is the perfect place to publish.
One of the top 150 sites on the web, Slideshare is not just a repository for your slide presentations. It’s a social channel where you can establish your brand as a thought leader and authority around topics and keywords. With 60 million visitors a month and 3 billion slide views a month (That’s 1140 Slides per second) if you are not publishing content here, you are simply missing opportunities.
The presentation below is from a session I recently did at Social Fresh West in San Diego. I pulled together seven essential tactics that successful Slideshare content publishers are using to turn their content marketing efforts up to eleven. Also included are some of the top businesses and brands using SlideShare effectively as part of their overall integrated marketing approach.
I chose the theme of Badass because it’s a style that’s understated yet instantly recognizable. Like a chopped Harley or the perfect pair of sunglasses, this style is simple, direct and functional. (Just like a good piece of content should be)
Visual language aids in decision making, is more persuasive, and makes a better, longer overall impression than simple text. Quite frankly, visual often kicks texts but in terms of overall views and virality across the social sphere. Who’s ready to get started?
This year’s results delve into how recruiters are
leveraging social recruiting in addition to whether or
not they are using it. Much like marketers, recruiters
use social networks as part of a multi-channel strategy
to find leads and nurture them to hire. Just as the days
of “rented attention” and “one size fits all” campaigns
are over in the marketing and advertising worlds,
recruiters now focus on building their own talent pool
and appealing to candidates’ individual preferences.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | WebcastLinkedIn Talent Solutions
How can you strategize to strengthen your talent brand, knock out the competition, and improve your sourcing? Click through to see five areas that talent acquisition teams should plan and prioritize in 2014.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Exclusive Webinar: LinkedIn for Lead Generation: Build Your ArmyLinkedIn
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn.
Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven.
In this webinar you will learn:
1. The importance of using social media for driving leads.
2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare.
3. The types of content that work best for driving leads on LinkedIn.
4. Best practices for messaging, visuals and targeting for your campaigns.
5. How to track and optimize your LinkedIn campaigns for maximum effectiveness.
View the presentation here:
http://youtu.be/KZZkryzdy7E
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
Checking in on 2014 Content Marketing Must-DosLinkedIn
At the start of the year, we wrote about “14 Content Marketing Must-Dos for 2014.” Now, we wanted to revisit these imperatives and take a pulse on marketers’ performance — are these key areas being sufficiently addressed by marketers? Have some must-dos already become table stakes, while others have been slower to become a priority?
After the session, you’ll understand:
• How forward-thinking marketers are embracing new practices
• How their goals and tactics may have changed as a result
• Which areas have seen notable improvements so far
• Which areas may present unaddressed opportunities
We hope you’re inspired to take a constructive look at your progress and assess any key areas of opportunity to keep in focus for the remainder of 2014.
Learn how to get the most out of their free LinkedIn account, and how to use our paid recruiting tools to become a hiring guru.
Uncover how to:
- Master LinkedIn’s free and paid marketing features to promote your company and attract top talent
- Use the most effective tools to find highly qualified candidates for your open jobs
- Build your own personal brand as a trusted recruiter and hiring manager
- Get these strategies and tools to take your hiring to the next level!
Learn more: https://lnkd.in/gNGGrEW
Live Webinar: Using LinkedIn for Demand GenerationLinkedIn
We want to enable you to explore new solutions to your current demand generation challenges. Rethink the routine.
In a world governed by leads, conversions, and direct response - you know building and cultivating prospect and customer relationships is ultimately a full-funnel endeavor.
Join Jennifer Agustin, Group Manager, Marketing at LinkedIn and Amanda Halle, Senior Manager, Marketing at LinkedIn as they discuss:
- How to drive more qualified leads, opportunities, and ultimately revenue using LinkedIn.
- Why LinkedIn, with its 400M+ members, is the most effective B2B marketing platform to accomplish all of your demand gen objectives.
- Which products within the LinkedIn portfolio are best suited to your needs.
It’s time to rethink demand generation. Join us by registering for this webcast!
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
Surviving SXSW 2014: 14 Tips from Sophisticated MarketersLinkedIn
LinkedIn Marketing is sending me to SXSWi this year, so I thought I would tap my LinkedIn network to gather tips for a successful experience.
Use these SXSW tips to maximize your own experience in Austin!
Using LinkedIn to Drive Prospect and Stakeholder EngagementBen Wright
Included: an overview of LinkedIn, creating a profile that gets viewed, creating LinkedIn company pages, using LinkedIn for prospecting, using LinkedIn for targeted advertising
From our BrandConnect:12 event in NYC, Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions provides an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to drive relationships with results.
Live Webinar: Insights2020 Readout | Driving Growth Through Customer CentricityLinkedIn
LinkedIn and Millward Brown Vermeer review Insights2020, a global initiative focused on uncovering the drivers of customer-centric growth and helping marketing and insights leaders
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | WebcastLinkedIn Talent Solutions
How can you strategize to strengthen your talent brand, knock out the competition, and improve your sourcing? Click through to see five areas that talent acquisition teams should plan and prioritize in 2014.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Exclusive Webinar: LinkedIn for Lead Generation: Build Your ArmyLinkedIn
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn.
Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven.
In this webinar you will learn:
1. The importance of using social media for driving leads.
2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare.
3. The types of content that work best for driving leads on LinkedIn.
4. Best practices for messaging, visuals and targeting for your campaigns.
5. How to track and optimize your LinkedIn campaigns for maximum effectiveness.
View the presentation here:
http://youtu.be/KZZkryzdy7E
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
Checking in on 2014 Content Marketing Must-DosLinkedIn
At the start of the year, we wrote about “14 Content Marketing Must-Dos for 2014.” Now, we wanted to revisit these imperatives and take a pulse on marketers’ performance — are these key areas being sufficiently addressed by marketers? Have some must-dos already become table stakes, while others have been slower to become a priority?
After the session, you’ll understand:
• How forward-thinking marketers are embracing new practices
• How their goals and tactics may have changed as a result
• Which areas have seen notable improvements so far
• Which areas may present unaddressed opportunities
We hope you’re inspired to take a constructive look at your progress and assess any key areas of opportunity to keep in focus for the remainder of 2014.
Learn how to get the most out of their free LinkedIn account, and how to use our paid recruiting tools to become a hiring guru.
Uncover how to:
- Master LinkedIn’s free and paid marketing features to promote your company and attract top talent
- Use the most effective tools to find highly qualified candidates for your open jobs
- Build your own personal brand as a trusted recruiter and hiring manager
- Get these strategies and tools to take your hiring to the next level!
Learn more: https://lnkd.in/gNGGrEW
Live Webinar: Using LinkedIn for Demand GenerationLinkedIn
We want to enable you to explore new solutions to your current demand generation challenges. Rethink the routine.
In a world governed by leads, conversions, and direct response - you know building and cultivating prospect and customer relationships is ultimately a full-funnel endeavor.
Join Jennifer Agustin, Group Manager, Marketing at LinkedIn and Amanda Halle, Senior Manager, Marketing at LinkedIn as they discuss:
- How to drive more qualified leads, opportunities, and ultimately revenue using LinkedIn.
- Why LinkedIn, with its 400M+ members, is the most effective B2B marketing platform to accomplish all of your demand gen objectives.
- Which products within the LinkedIn portfolio are best suited to your needs.
It’s time to rethink demand generation. Join us by registering for this webcast!
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
Surviving SXSW 2014: 14 Tips from Sophisticated MarketersLinkedIn
LinkedIn Marketing is sending me to SXSWi this year, so I thought I would tap my LinkedIn network to gather tips for a successful experience.
Use these SXSW tips to maximize your own experience in Austin!
Using LinkedIn to Drive Prospect and Stakeholder EngagementBen Wright
Included: an overview of LinkedIn, creating a profile that gets viewed, creating LinkedIn company pages, using LinkedIn for prospecting, using LinkedIn for targeted advertising
From our BrandConnect:12 event in NYC, Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions provides an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to drive relationships with results.
Live Webinar: Insights2020 Readout | Driving Growth Through Customer CentricityLinkedIn
LinkedIn and Millward Brown Vermeer review Insights2020, a global initiative focused on uncovering the drivers of customer-centric growth and helping marketing and insights leaders
Loose Connections and the Strength of Weak Ties: How to Use Twitter and Blogs...Philip Mai
Loose Connections & the Strength of Weak Ties: How to Use Twitter & Blogs to Enhance Your Professional Academic Profile. This is a Twitter and blogging 101 for novice. The advice is meant for academics who are thinking about venturing online but it can be useful to other professionals as well. Please let me know what you think. I would love to hear your feedback and advice.
An interactive presentation on social network theory and analysis. Content includes information on tie formation and social capital. Network relations are explained by using the example of The A Team. Granovetter's Strength of Weak Ties Theory (1973) is also covered and weak ties and strong ties are explained. Appropriate application of social network theory to individuals understanding how to best take advantage of social networking platforms to find jobs as well as companies taking advantage of social media platforms to find followers are introduced.
Tips & tricks voor een succesvolle recruitment strategie. Maarten Fekkers, Corporate Recruitment Manager bij Nspyre, deelt hoe LinkedIn onderdeel van hun recruitment strategie is.
Waarmee kunt u nu al aan de slag? Welke zaken moeten daarbij op orde zijn om het beste talent aan te trekken?
The Sophisticated Sales Manager's Webcast: Driving Social Media Adoption and ...LinkedIn Sales Solutions
We know you're serious about boosting pipeline and revenue. That’s why we know you understand the time is now to drive sales using social media. After all, you’ve seen firsthand how social media can dramatically improve sales.
In this webcast, you'll learn how to:
• Establish goals to measure and manage social selling and get results
• Create a plan to ensure adoption and success
• Track your team’s individual sales activities
• Keep your reps motivated to stay the course
• Continually tweak the program to yield better results over time
Social selling is creating change. A recent survey showed 73% of sales people using social media as part of their sales process outperformed their sales peers (Barbara Giamanco & Jim Keenan Survey). Global thought leader in customer-centric business management, CustomerThink, has stated that a warm referral increases the odds of a sales success 2x-4x.
In this webinar, David Brudenell, Global Vice President of Product and Head of Digital for Universum, explores some of the critical digital activities and best practices that employers need to implement to engage top talent more deeply, lower costs and empower their internal brand. In a lively panel discussion, experts will share experiences from the trenches and guidance on how to succeed in building a employer brand that is both authentic and allows departments to maintain control of their key messages and Employer Value Proposition.
Whether you're just starting out, or have been around for years, there are always opportunities to get more out of LinkedIn for your small business. Here are 5 simple things that can help take your efforts to the next level.
Using Social Media to Grow Your BVFLS PracticeRod Burkert
After ten years of practicing out of a home office in Philadelphia, the presenter now lives, works, and travels full time in a RV. How does he market and sell his services? Social media.
Now you don’t have to live in an RV to take advantage of social media. But it is fast becoming the best way for FVS professionals to build prospect relationships in a business environment where geography and time zone barriers have fallen. And just like in face-to-face marketing, personal connection is the key to landing new work when using social media: to succeed, your interactions must convey your expertise, credibility, and a hint of personality. Join this session if you want to arm yourself with the “secret sauce” of social media marketing that can jumpstart, or expand, your BVFLS practice on platforms like LinkedIn, Google+, and Twitter.
Social Recruiting at Scale: The Art & Science of Recruiting like a Marketer |...LinkedIn Talent Solutions
Learn practical tips on building a community of clients and candidates that have a vested interest in your recruitment firm. Download the full guide: http://linkd.in/1AHS74e
1. Social Selling:
The Strength of Weak
Ties
Paul Teshima
Co-founder and CEO
Nudge
@pteshima
neednudge.com
neednudge.com All Rights Reserved Nudge Software Inc. 2014
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3
“THE CURRENCY OF
THE NEW
COLLABORATIVE
ECONOMY IS TRUST”
- RACHEL BOTSMAN
4. How Social is B2B?
Percentage of B2B companies actively using social media
41%
Report
200%
More
The
Best
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5
90% 53% 47% 33%
But what about lead generation?
67%
More
Source: InsideView
5. neednudge.com All Rights Reserved Nudge Software Inc. 2014
6
84% of Executives
Use Social Media in
Their Buying
Decisions
“You cannot
delegate trust”
- Kathleen Schuab, IDC
6. How Many People Have More
Than One Email Address?
How Many People Have More
Than One Linkedin Account?
neednudge.com 7
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9
“Linkedin, a place
where people I don’t know,
endorse me for skills I do
not have”
- Max Valiquette
9. Linkedin is the Business Network
neednudge.com All Rights Reserved Nudge Software Inc. 2014
10
313 million
600 million
10. The Strength of Weak Ties
FACT: weak connections
offer the best
opportunities
neednudge.com All Rights Reserved Nudge Software Inc. 2014
You can't meet them
all, so you need to
replace coffee with
content
Most social
connections
are weak
11. Today Business Professionals Must Learn How
to Engage Their Weak Ties, To be Successful
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12. Social Selling and
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13. Why is Social Selling Important?
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14
14. Social Selling is Growing (SSI)
Source: Linkedin
neednudge.com All Rights Reserved Nudge Software Inc. 2014
15. What is the Social Selling Index?
Establish a professional presence on
LinkedIn with a complete profile Create a professional brand
Prospect efficiently with powerful
search and research capabilities Find the right people
Discover and share valuable information to
initiate or maintain a relationship Engage with insights
Expand your network to reach prospects and
those who can introduce you to prospects Build strong relationships
Source: Linkedin
neednudge.com All Rights Reserved Nudge Software Inc. 2014
16. Create a Professional Brand
Complete your profile
Aim for 100% profile completeness
Use the right tone
What would prospects or customers want to know
about you? Be descriptive. Tell your story.
Add rich content
Slideshare deck, presentation video, etc.
Showcase your skills
Add skills and generate endorsements
Source: Linkedin
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18
“ABCs –
Always Be
Connecting”
“Give-to-Give”
“A Fool with a
Tool, Is Still a
Fool”
18. Best Practice
Establish Consistent Personal Branding
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19
Source: JillRowley.com
19. Best Practice
Timely, Well Written Content Works
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20
20. Find the Right People
Proactively search
Use advanced search & Lead Builder to pinpoint
people more efficiently
View prospects
View details of potential prospects in your 1st , 2nd ,
and 3rd degree networks
Expand your viewing
Use Lead Recommendations to find more prospects
at your accounts
Check who viewed you
Your activity drives views of your profile. Engage
with relevant people who look at you.
Source: Linkedin
neednudge.com All Rights Reserved Nudge Software Inc. 2014
21. Best Practice
Leverage Your Past Experiences
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22
22. Engage With Insights
Stay in the know
Join groups and follow your prospects, customers,
and their competitors to keep up to date
Share valuable information
Post relevant content that can help you become a
trusted source of insight
Engage with your network
Share, like, and comment on content posted from
your network
Reach out to prospects
Reach your prospects with InMails, connection
requests, and other messages
Source: Linkedin
neednudge.com All Rights Reserved Nudge Software Inc. 2014
23. Best Practice
Do Work and Be Authentic
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24
24. Build Strong Relationships
Connect with contacts
Connect with your network and with prospects after
introductions
Focus on decision makers
Focus on connecting to senior level people at your
prospects and customers
Connect internally
Your colleagues will be able to provide you warm
introductions
Source: Linkedin
neednudge.com All Rights Reserved Nudge Software Inc. 2014
25. Best Practice
Building Business Intimacy is Key In
Building Trust
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26
Source: TrustedAdvisor.com
26. What’s Are the
Challenges?
neednudge.com 27
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27. Sales Still Has the Same Challenges
60%
of buyer journey
complete before ever
interacting with sales
58%
of pipeline stalls
because value is not
presented
of selling content and
resources never used
Sales Sales benchmark benchmark index index Sales Sales benchmark benchmark index index IDC
More content
More SEO
More demand gen
More sales training
More partners
More automation
neednudge.com All Rights Reserved Nudge Software Inc. 2014
90%
More whitepapers
More case studies
More portals
Earlier Relationships Higher Relationships Active Relationships
28. You Need to Invest in Growing the Right
Relationships
Early relationships
position you as a
trusted advisor
neednudge.com All Rights Reserved Nudge Software Inc. 2014
Active relationships
mean people read
what you send
Higher relationships
help you position
business value
29. Even Top Social Sellers Struggle with
“Engaging with Insights”
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30
30. Most People Are Not Posting
Their Lives in Social OR in the News
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31
313 million
600 million
Posting Life in
Social OR in
the News
31. Using Content to Reach Out is Hard
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32
32. Nudge is a simple way of growing
the right relationships from
your network of weak connections
neednudge.com All Rights Reserved Nudge Software Inc. 2014
33. What is a Nudge?
A Nudge is a message to a person that combines
RIGHT PERSON
Who in your network
should you nurture
now?
RIGHT TIME
What has happened to
make “now”
important?
neednudge.com All Rights Reserved Nudge Software Inc. 2014
RIGHT MESSAGE
What content aligns
with their interests?
35. In Summary
• Social Media is already being used effectively in B2B
• Social Selling is growing as a best practice for business
professionals
• Focus on these four elements
1. Create a professional brand
2. Find the right people
3. Engage with insights
4. Grow strong relationships
• Building relationships is hard, especially from weak ties,
but it can lead to the best opportunities
• Use content instead of coffee to reach out
neednudge.com All Rights Reserved Nudge Software Inc. 2014
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Best Practice
“The best way to go fast is to go slow”
- Jill Konrath, best selling author and Top Sales Influencer