The document outlines Amanda Bentley's proposal for a new mobile app called HealthyLife. It describes her ethnographic research with college students which found a need for an app to help organize healthy lifestyles. Her proposed app would sync with a user's calendar to provide personalized meal and exercise suggestions based on their schedule and preferences. It would include features like scheduling meals and workouts, logging food intake, and getting nutrition information to help users live healthier lives.
This presentation shows the marketing plan of my proposed app idea "ATHLEAN", the presentation deals with the basic app idea, how it can be marketed without spending much money and many other things.
This presentation shows the marketing plan of my proposed app idea "ATHLEAN", the presentation deals with the basic app idea, how it can be marketed without spending much money and many other things.
This is the presentation on Fitness app Proposal made for university by Azmeen Gadit and Syed Maisam Ali Naqvi for Software Project Management Course under the Supervision of Sir Ameen Chajjro Sindh Madressatul Islam University
It is a simple android application that enables the user to maintain his health in a good manner by keeping in touch with the most recently health advices; this is done by aggregating RSS feeds from many sites into one place. Also, it enables the user to calculate his body mass index to compare his value with the ideal...more
health application on android and windows phone, join the competition in AIS the startup 2014
Feature are calculate bmi, WhTR, BMR ,%fat, TDEE and save user history, pedometer from running and walking to burn calories, save user recipe, measurement, about office syndrome, and shared result and recipe to facebook and twitter.
This project is not finish now because durate to improve feature accord with market in future which new name is “heallipe”.
Are you a restaurant or hospital employee who works in shifts? Shifts is an app created to help build and manage your schedule. For those who schedule their shifts with a traditional smart phone calendar, understand how much of a hassle it can be to organize recurring shifts that change at a day’s notice. Little icons that are easy to operate have resulted in a simplified calendar experience. Add or change shifts with a tap, and share your calendar with family members to help them stay on track with you. Exclusively on iOS, the app integrates seamlessly with your calendar and helps you create your schedule, fast.
This is the presentation on Fitness app Proposal made for university by Azmeen Gadit and Syed Maisam Ali Naqvi for Software Project Management Course under the Supervision of Sir Ameen Chajjro Sindh Madressatul Islam University
It is a simple android application that enables the user to maintain his health in a good manner by keeping in touch with the most recently health advices; this is done by aggregating RSS feeds from many sites into one place. Also, it enables the user to calculate his body mass index to compare his value with the ideal...more
health application on android and windows phone, join the competition in AIS the startup 2014
Feature are calculate bmi, WhTR, BMR ,%fat, TDEE and save user history, pedometer from running and walking to burn calories, save user recipe, measurement, about office syndrome, and shared result and recipe to facebook and twitter.
This project is not finish now because durate to improve feature accord with market in future which new name is “heallipe”.
Are you a restaurant or hospital employee who works in shifts? Shifts is an app created to help build and manage your schedule. For those who schedule their shifts with a traditional smart phone calendar, understand how much of a hassle it can be to organize recurring shifts that change at a day’s notice. Little icons that are easy to operate have resulted in a simplified calendar experience. Add or change shifts with a tap, and share your calendar with family members to help them stay on track with you. Exclusively on iOS, the app integrates seamlessly with your calendar and helps you create your schedule, fast.
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RTC's Dii team has created this overview of the various options that are available to patients looking for support in managing their health care. The landscape includes mobile apps, devices, websites, and more.
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Alicia Aguiar, MS RD LD FAND, PhD Candidate
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Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
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Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
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https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
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2. Observed Unmet Need or Desire
There is a need for help creating and organizing
a plan to live a healthy lifestyle with a busy, ever
changing schedule.
Amanda Bentley App Research and Development
3. Ethnographic Research Observation
The group observed during ethnographic
research consisted of males and females
enrolled in college.
Amanda Bentley App Research and Development
12. Take-Away from Interview
• Difficult to “streamline” health routine
• Benefit of downloading one app versus three
or four
• Very few healthy meals students can make
when on campus
• Would be good to know best exercise options
with available time
• Good way to keep on track with goals
Amanda Bentley App Research and Development
13. Further Observations
• A healthy lifestyle is hard to maintain during
college with a busy schedule
• Even with a schedule, other tasks often get in
the way and take the easy way out
• Difficult to start exercise routine with little
time/ little knowledge about fitness levels
• Cooking seems complicated and students
often don’t know healthy, simple recipes
Amanda Bentley App Research and Development
14. Draft Idea for App
A multi-functional calendar app that organizes a
healthy lifestyle for the user by syncing with
their smartphone’s calendar app.
Amanda Bentley App Research and Development
15. Draft Idea for App
The app would provide a healthy meal options
according to food preferences and the time
allotted, as well as meal tracking system.
Amanda Bentley App Research and Development
16. Draft Idea for App
It would also provide the user with exercises
personalized to the user’s schedule and fitness
level.
Amanda Bentley App Research and Development
17. Draft Idea for App
All would be synced to the users main calendar
and fitted according to their schedule as it
changes.
Amanda Bentley App Research and Development
21. Ideas from Ideation Session
• Unmet need:
– Easy way to schedule personalized exercise and
meal plan
• How the app would work:
– Set preferences for exercise and meal options
before the app syncs with schedule and provides
suggestions
• Who the app is for:
– College aged students and young professionals
Amanda Bentley App Research and Development
22. Research on Smartphone Apps
Amanda Bentley App Research and Development
Example of personalization for exercises Example of possible calendar layout
23. Research on Smartphone Apps
BodySpace App: Social fitness app providing a
complete system of workouts, exercise trackers,
and “personal trainers”. Gives nutrition tips, but
does not provide meal options or an area to log
food and exercise.
Amanda Bentley App Research and Development
24. Research on Smartphone Apps
Amanda Bentley App Research and Development
Example of meal options Example of possible meal log
25. Research on Smartphone Apps
TwoGrand App: Food journal that gives ideas for
healthy meals. Does not track exercise.
Amanda Bentley App Research and Development
26. Research on Smartphone Apps
Many smartphone apps exist which give various
options regarding health and fitness, but, For
the most part, apps only focus on one or the
other.
Amanda Bentley App Research and Development
27. Research on Smartphone Apps
No other apps provide personalized options for
exercise and meals according to the user’s
schedule while also allowing for a full log of
both exercise and meals. There are also no apps
that give you extremely personalized recipe
options that can be made within a certain time
frame according to the user’s schedule.
Amanda Bentley App Research and Development
28. Tighter Application Description
A multi-functional calendar app that organizes a
healthy lifestyle for the user by providing
personalized meal and exercise options.
Amanda Bentley App Research and Development
29. Specifications of the App
Home Screen:
• Welcome page
• Options to sync current smartphone calendar
with app
• Options to set preferences for meal choices
• Options to set preferences for fitness
Amanda Bentley App Research and Development
30. Specifications of the App
Sub-Level 1:
• Calendar screen
– Calendar layout with schedule information from user
synced to app
– Scheduled times for exercise depending on synced
schedule
– Scheduled times for meals depending on synced
schedule
– Ability to rearrange suggested meals and exercises
– Ability to check off tasks after each is completed
Amanda Bentley App Research and Development
31. Specifications of the App
Sub-Level 2:
• Meal log screen
– Tracking food all day to see accurate nutrition
information
– Ability to see suggestions for healthier options
– Meals that have been added to calendar previously
will appear in the log for the day with accurate
nutrition information
– Meals can be modified in the app according to
preferences when cooking
Amanda Bentley App Research and Development
35. Name Creation of App
Words collected during ethnographic research:
1. Healthy
2. Lifestyle
3. Organized
4. Calendar
5. Personalized
Amanda Bentley App Research and Development
36. Name Creation of App
Possible name for the app from these words:
1. OrganizedLifestyle
2. HealthyCalendar
3. HealthCal
4. HealthyLife
5. LifestyleCal
6. PersonalizedHealth
Amanda Bentley App Research and Development
37. Name Creation of App
Final name choice:
HealthyLife
Amanda Bentley App Research and Development
