The document outlines a process for effective product design testing, emphasizing the importance of collaboration among cross-discipline teams like design, engineering, marketing, and support. It suggests a systematic approach of sharing internally, recruiting relevant testers, and preparing a test script with clearly defined tasks. Key resources for further guidance are also included.

1. Before you test…
Paul Holliday
ProductTank February 2020

2. Paul Holliday
Senior Product Designer
paul@whereby.com
Ex. Telenor Digital, McCann,
MediaFront, Making Waves (Tarantell)

3. Problem,
Prototype,
, ,
Test,
Build

4. Problem,
Prototype,
Share, Recruit, Script
Test,
Build

5. 1. Share
• More eyes =
More perspective =
More ideas and feedback =
Better solutions
• Embrace cross-discipline
collaboration

6. Share with
an Engineer
Well, anything is possible…
Might not be possible to build in
an acceptable amount of time

7. • Designers can give input on
usability and direction
• Support might know other
related user frustrations
• Support can suggest
possible test users
Share with
Design &
Support

8. • Check copy guidelines and
brand are followed
• Plan future marketing
• Can suggest test users
Share with
Marketing
& Sales

9. Figma
• Create interactive
prototypes
• Test on different devices
• Collaborate together from
start to finish
• Ship better designs

10. https://player.vimeo.com/video/365886635

11. Make
sharing a
habit
• Engineering
• Design & Support
• Marketing & Sales

12. Repeat as needed

13.
2. Recruit testers

14.
2. Recruit testers
Who not to test on?
Yourself
Your Mom
Your Colleagues
Your Boss
Your Intern

15. Recruit
Where?
• Homepage
• Facebook page
• Email
• Intercom

16. Screen
testers
• Bad data is worse than
no data
• Build the right product
Google Forms
Information Technology
What does your company do?
Product Manager
What’s your role?
10-50
How big is the company?
Send

17. Norrøna
Example

21. Calendly invites

22.
3. Test Script

23. Example
• 3
-
5 tasks matching
your goals
• Tip: Include the
participants photo
• Take a co-worker to
fill it out with you.

24. Example
• 3
-
5 tasks matching
your goals
• Tip: Include the
participants photo
• Take a co-worker to
fill it out with you.

25. Example
• 3
-
5 tasks matching
your goals
• Tip: Include the
participants photo
• Take a co-worker to
fill it out with you.

26. To summarise
1. Share internally
2. Recruit relevant testers
3. Prepare a test script

27. Thanks

28. Figma
https://www.figma.com/
Silicon Valley Product Group - blog
https://svpg.com/articles/
The Mom Test
How to talk to customers & learn if your
business is a good idea when everyone is
lying to you, by Rob Fitzpatrick
The Mom Test - a book by Rob Fitzpatrick
NNgroup - Why you only need to test
with 5
https://www.nngroup.com/articles/why-
you-only-need-to-test-with-5-users/
NNgroup - How to recruit participants
https://www.nngroup.com/reports/how-
to-recruit-participants-usability-studies/
Links