1) Influencer marketing is an important part of digital marketing that involves partnering with people like bloggers, journalists, and industry experts who are willing to share a brand's story over social media channels.
2) It's important to find influencers who are experts in the same industry as the brand and have credibility, integrity, and a large engaged audience. Simply looking at follower count is not enough.
3) Building relationships with influencers takes time and involvement. Brands should demonstrate how partnerships will benefit influencers and their goals, not just the brand. Relationships are built around specific campaigns or projects rather than long term.
In the ever-changing world of sales, you’ve probably seen the term ‘social selling’ floating around. Why should you do it? Here are seven statistics that should engage even the most casual of social media users.
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Accelerate Your 2015 Marketing Success With Strategic PartnershipsBryce Root
The majority of small business owners are immersed in their day to day operations, but those who take the time to form a strategic partnership plan can reach their 2015 marketing milestones ahead of schedule and take a fresh approach to those competitors who never change tactics, but always seem to outperform.
In this presentation, we profile the 5 steps to creating a strategic partnership as well as present the top 10 tips for making sure your next partnership is a great success. Let The Root Group assist you in creating your next strategic partnership by visiting www.rootgroupmarketing.com.
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
Selling Social Media, presented at the AlphaGraphics 2011 Convention. Designed to help Alpha Centers grow revenue by effectively targeting and closing companies who need social media marketing technology, such as FanTools from Four51, and services.
Social Selling: Thought Provoking Insights That Go Beyond the Latest TrendsGretchen Lehman
Learn how implementing a b2b social selling strategy can help you increase your close rate by reading Unthink Solution's brand new 24-page guide, Social Selling: Thought Provoking Insights That Go Beyond the Latest Trends to Explain the How and Why of Social Selling.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Social media leads to fundamental change in companies, it is far more than marketing or simply new marketing tools. This presentation outlines the impact of social media on business and how business should deal with it.
In the ever-changing world of sales, you’ve probably seen the term ‘social selling’ floating around. Why should you do it? Here are seven statistics that should engage even the most casual of social media users.
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Accelerate Your 2015 Marketing Success With Strategic PartnershipsBryce Root
The majority of small business owners are immersed in their day to day operations, but those who take the time to form a strategic partnership plan can reach their 2015 marketing milestones ahead of schedule and take a fresh approach to those competitors who never change tactics, but always seem to outperform.
In this presentation, we profile the 5 steps to creating a strategic partnership as well as present the top 10 tips for making sure your next partnership is a great success. Let The Root Group assist you in creating your next strategic partnership by visiting www.rootgroupmarketing.com.
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
Selling Social Media, presented at the AlphaGraphics 2011 Convention. Designed to help Alpha Centers grow revenue by effectively targeting and closing companies who need social media marketing technology, such as FanTools from Four51, and services.
Social Selling: Thought Provoking Insights That Go Beyond the Latest TrendsGretchen Lehman
Learn how implementing a b2b social selling strategy can help you increase your close rate by reading Unthink Solution's brand new 24-page guide, Social Selling: Thought Provoking Insights That Go Beyond the Latest Trends to Explain the How and Why of Social Selling.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Social media leads to fundamental change in companies, it is far more than marketing or simply new marketing tools. This presentation outlines the impact of social media on business and how business should deal with it.
Considering Influencer Marketing for Your Brand? Here Are 5 Things to Keep in...fancall
A rapidly increasing number of brands have been incorporating influencer marketing into their growth strategies. And for good reason. Influencers, also known as content creators, are known for their authentic content and genuine opinions. This can translate to better engagement, performance, and conversion rates.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Follow our Linkedin Page: @marketing infographics
A beginners Guide to Social Media, why does a company need Social Media, tips and guidelines, key stats and demographics, Strategies and tactics for success, recommended tools, facebook, twitter, linkedin, pinterest
Welcome to The Beginner's Guide to Social Media!
"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Source: http://moz.com/beginners-guide-to-social-media
Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
How To Measure Influencer Marketing ROIThomas Jacob
The Complete Brand Marketer’s Guide:
As social media has grown to become part of everyday life for most people, businesses have recognized its potential for marketing. The problem is that it is now too big. How do you make your brand stand out from the millions of other posts, statuses, pictures, videos and other types of social media content?
Influencers are people who are credible, authoritative and and popular in a genre or niche community. They must also be effective in being able to inspire action in that community. If we get influencers to share our posts, we potentially draw thousands more eyes on our content than otherwise. This presentation is all about Influencer Building from many credible, expert sources on the Internet. See last slides for source links to these sources.
7 Things to Keep in Mind when Working with Influencersfancall
So, you’ve decided to take the plunge and collaborate with influencers. Kudos! Now comes the more important part: shortlisting influencers, contacting them, interacting with them, and finally, establishing a genuine relationship, not just a collaboration, with them. Sounds like a lot? Well, we’re here to help you make sure it isn’t.
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
Let us just say influencer collaboration has become an integral part of modern marketing strategies, offering brands an opportunity to connect with their target audience in authentic and engaging ways. Just like Maynard Harry: A Journey of Influence and Evolution in the Digital Age.
Start with your email: http://eepurl.com/gNoJBL
Benefits; Reasons why Brands Need IM; How to Build a Strategy; How Many Influencers You Need; How to Find Relevant Influencers; How to Build Relationships; Which Social Networks Work Best; How to Measure Success & ROI.
This article was originally published on https://www.ergoseo.com/influencer-marketing.html
Unlocking the Power of Influencer Marketing: Strategies for Authentic Brand C...Douglas Duren
In this PDF, Douglas Duren explore the benefits of authentic brand collaborations through influencer marketing and provide simple strategies to make the most out of this influential marketing approach.
Maximize Your ReachWith Instagram Influencer Marketing.ecommerce Trends
Influencer marketing is a powerful social media marketing strategy to interact and reach a wider audience. It has become a necessity to survive and stay ahead of your competitors. According to a recent survey, "Influencer Marketing on Instagram has created a top channel for 96% of media marketers." Influencer marketing incorporates endorsing and product placement and endorsements. Not only does it allow the luxury brands to attract new customers but also helps start ups or small businesses to promote their brand.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
What Does the Active Steering Malfunction Warning Mean for Your BMWTanner Motors
Discover the reasons why your BMW’s Active Steering malfunction warning might come on. From electrical glitches to mechanical failures and software anomalies, addressing these promptly with professional inspection and maintenance ensures continued safety and performance on the road, maintaining the integrity of your driving experience.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
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Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
What Exactly Is The Common Rail Direct Injection System & How Does It Work
Influencing the influencer (1)
1. BRAND STU2MARKETINGDIVE.COM
here is so much great content
available on the Internet today to
help consumers make decisions.
Unfortunately, the content you work hard to
create about your company, products and
services is buried in it. How do you break
through the noise? How do you ensure your
customers and prospects know who you are
and why your products and services are better
than the competition?
Consumers trust influencers more than they
trust the information coming from a brand.
According to the Edelman Trust Barometer1
2016, people trust academic or industry
experts or a person like themselves more than
they trust the CEO of a company. Influencers
also have a large network of people and can
easily and quickly spread your content and
story further and faster than you might be able
to.
So how do you find the right influencers and
get them to work with you? And how do you
make the most of those relationships once
you’ve established them? This playbook
will look at some examples and offer expert
advice on working with the right influencers to
improve your PR and content marketing.
1
http://www.edelman.com/insights/intellectual-
property/2016-edelman-trust-barometer/
T
People trust academic
or industry experts or
a person like themselves
more than they trust the
CEO of a company.
Edelman Trust Barometer 2016
Influencer marketing has been a critical
piece of digital marketing strategy since the
beginning and it shows no sign of diminishing.
It is a way to partner with people in your
industry -- bloggers, journalists, analysts,
thought leaders, industry experts, social
celebrities and so on -- who are willing to share
your story and promote your products and
services over social and digital media channels.
Partner with an influencer.
2. BRAND STU3MARKETINGDIVE.COM
inding the right influencer is not
simply about finding the people with
the highest number of followers on
Twitter, YouTube or some other social network.
So what do you look for?
According to Mark Fidelman, Managing
Partner of Evolve!, Inc., an advertising
agency specializing in brand management
and marketing strategy, you want to look for
influencers who are on the same channels as
your customers and show high engagement.
It’s not about
the number
(of followers)
Fidelman suggests that different social
channels are better than others when it comes
to finding high-value influencer relationships.
For example, he says that YouTube subscribers
are better than Twitter subscribers because
YouTube has greater SEO value. YouTube
videos are emailed out to subscribers, and
they are available forever (or as long as they’re
on your YouTube channel). While it certainly
offers its own benefits, Twitter, says Fidelman,
is fleeting and unless you do it 50 fifty times a
day, it won’t deliver much SEO value.
It’s not just about the right channel, though.
The best influencers have credibility and
integrity, says Debra Lavoy, CEO of Narrative
Builders, a consultancy that builds narratives
F
3. BRAND STU4MARKETINGDIVE.COM
that convey the power of your business,
product or idea. Do the influencer’s interest
and expertise align with your market and what
you are selling? How many people refer to and
share their work or social posts?
The right influencer will know your market well
and be able to tell and share your story in an
authentic way, not simply rehash your brand
words. An influencer who is willing to sell
anything to anyone is not an influencer with
whom you want to associate.
Key steps to connect with
the right influencer:
• Listen on social media for keywords,
trending hashtags and topics related to
your market, and get to know potential
influencers based on what they talk about
and/or where they work.
• Look for communities or groups on social
channels that center around topics that
relate to your brand and identify their most
active members.
• Research media sites that talk about your
market/industry and look for bloggers
and journalists who cover your market
extensively.
• Search across blogs, media sites, and even
competitive websites to find analysts,
bloggers and journalists you might want
to reach out to.
• Prioritize your list of influencers by
number of followers and how much
content they share. Determine if these
influencers talk about other brands in your
market (not only what they say, but how
they say it).
Key Takeaway
Know what social channels your
customers and prospects are use, then look
for influencers who know your industry well.
Look at reach, but more importantly look for
expertise, credibility and integrity in how
they communicate and share content.
While the number of social followers isn’t the
most important factor, it does matter. Reach
and popularity are not the same things as
influence, but they play an important role in
how well an influencer can spread your story.
While this information can be found through a
manual process, keep in mind there are media
intelligence tools available that will make it
easier to sift through all the channels and
potential contacts.
4. BRAND STU5MARKETINGDIVE.COM
ou’ve done your homework and
found the right influencer. Now how
do you get them to work with you?
Your first contact with a potential influencer
should not be about you, but about them.
Comment on one of their blog posts or articles;
share their content over social media. Show
that you’re informed about them and that you
understand what they talk about and do. The
key is start slowly building a relationship of
mutual respect.
You can then approach them about covering
you. There are many different approaches to
working with an influencer.
Partner
with
influencers
Some influencers are paid. It’s a common
practice, particularly among celebrity
influencers, analysts and others. Lavoy says
the dynamics are different between a good-
will relationship and a paid relationship. If you
are paying an influencer, be certain they want
to work with you, and will invest themselves in
your campaign.
Some influencers aren’t interested in money,
but would accept other incentives, such as
free versions of software, sample products,
paid trips to conferences and so on. Still other
influencers are interested in gaining exposure
for themselves through working with your
company.
Y
5. BRAND STU6MARKETINGDIVE.COM
Partner with influencers to share or create
new content. Invite them to co-author a paper,
participate on a panel, contribute quotes
or blog posts, perform and write a product
evaluation, and more.
When trying to convince an influencer to work
with you, prepare a summary sheet about your
company including any impressive highlights,
your reach and engagement across social
media (Twitter, Facebook, LinkedIn, Instagram
and others), blog subscribers, newsletter
open and click-through rates and more.
Demonstrating that you can promote them
shows the relationship is a two-way street with
benefits to both.
Fidelman recommends demonstrating that
the relationship will support something the
influencer is already doing. If the relationship
you want to build helps them further their
goals, they will partner with you.
It’s best to get an influencer involved from the
beginning, sharing your specific business goals
and getting their input.
Influencers can be leveraged throughout the
entire customer acquisition funnel. The key
is to determine at which point in the funnel a
particular influencer provides the most benefit.
For example, the top of the funnel is about
building awareness for your brand. In this case
you’ll want to demonstrate thought leadership,
so look for influencers who are considered
experts in your market and bring them in to
help with awareness campaigns (a webinar, co-
authored whitepaper, advertising, etc.).
Demonstrate that the relationship
will support something the
influencer is already doing.
Mark Fidelman, Managing Partner of Evolve!, Inc.
6. BRAND STU7MARKETINGDIVE.COM
The middle of the funnel is where purchase
preference is formed and more details about
your product or service are desired. Here you
want influencers who can provide evaluations
of your product, write about your specific
market/product type and demonstrate why
your product is the best choice. It’s important
to remember that a good influencer will be
authentic and not force your product on their
audience.
Key Takeaway
It’s not all about you. Influencer marketing
requires an investment by both you and
the influencer, so it’s critical to demonstrate
what’s in it for them. Involve influencers early
on to take advantage of their knowledge when
building your campaigns, not just executing
them. Also determine where influencers
provide the most benefit at each point in
the customer funnel, and which influencers
can support that content the best.
7. Influencer relationships
are built over time, not
overnight.
BRAND STU8MARKETINGDIVE.COM
anaging influencer relationships
is not exactly like managing PR
contacts, but there are similarities.
Fidelman says that influencers are inundated
with requests, so developing a friendship will
be challenging. Typically an influencer has
a lot of interests and people tugging them
in different directions, which often makes it
difficult to hold on to them for the long-term.
He advises instead to look at influencers
on a project-by-project basis. Develop the
relationship around a particular campaign
and work with the influencer to ensure they
are successful. Do your best to maintain the
relationship over time but don’t expect it to
last forever. Fidelman says if you do it this way,
you’ll be able to build enough value around
your brand to have an impact.
Lavoy suggests some good ways to maintain
the relationship, including putting them on a
VIP list of new announcements, and treating
them the same way you would treat a valued
partner, advisor or customer. She also suggests
making an opportunity to meet in person.
Of course, if the influencer is paid, managing
the relationship is easier. Paid influencers are
required to do specific things to earn their fee,
so you can put tighter parameters on how the
relationship works and the expectations you
require.
Managing the
influencer
relationship
M
8. BRAND STU9MARKETINGDIVE.COM
It’s important to recognize that you don’t
control how the influencer speaks about
your brand. While you can provide guidance,
the influencer must be able to speak their
language, or anything they write will appear
forced. The key is to ensure the discussion is
always positive and ultimately enforces good
brand and product discussions.
Influencer relationships are built over time, not
overnight. Consider developing an influencer
funnel, similar to a customer funnel, where you
identify a number of influencers you’d like to
work with, then slowly engage with them and
build relationships over time. As opportunities
arise to leverage an influencer, you’ll have a
number of options available.
Key Takeaway
You need influencers to help spread
your story in an authentic and engaging
way, not just repeat what you say. While
some influencers have sustained influence
and reach, others will come and go. It’s
important to continually look for new
voices to help share your story while
maintaining relationships with long-
standing industry influencers.
9. BRAND STU10MARKETINGDIVE.COM
s influencer partnerships gain
momentum, how will PR and
Communications need to change to
support them?
Fidelman says brands will face a dichotomy.
They will have to decide to become a media
organization themselves and be influential,
which is what some are, or they will have to
partner with, or hire, influential people. Not all
organizations have the time, budget or focus to
become a media organization, but they can still
work with influencers as part of their content
marketing strategy.
The dividing line will be clearer though -- either
get lost in the sea of content and social media,
or work with people who already have a large
trusted community that can help you rise above
the noise.
The future of influencer
marketing in 2016
Key takeaways for 2016:
• Prioritize the influencers you want to
work with based on who will have the most
impact in your preferred channel, or the
largest reach and influence.
• Develop relationships over time and make
it easy for influencers to work with you by
focusing on a specific campaign or group of
campaigns.
• Be sure to give influencers a degree of
control by involving them in the process
early on and giving them flexibility in
their approach to sharing your story.
• Remember that influencer relationships
are a two-way street. Clearly demonstrate
what you offer them in return for working
with you. This is a relationship, you do not
control them, but want to empower them
to use their channels and voice to further
your goals and theirs.
A