Hindustan Times- Newspaper Content, tone, color analysis with the study of history, controversy, and the difference between the content in print and online.

1. TOPIC: HINDUSTAN TIMES
Tanakshi

2. brainchild of Akalis
Inaugurated by
M.K. Gandhi in
1924
main purpose was
opposing the
British
1927 relaunched as
Hindustan Times LTD.
1937-57 Devdas
Gandhi was the
managing editor
Hindustan-
Hindi daily-
1936
1960- Hindi
Literary
Magazine was
launched-
‘ Kadambini’
media business of
was de-merged and
incorporated
under HT Media
Ltd,in 2003
Hindustantimes.
com was
relaunched
and Livemint.co
m was
introduced
1st portal for job
seekers, Shine.com
& a social
networking
site Desimartini.co
m.
Hindi Business is
“demerged” to
Hindustan Media
Ventures Limited
(HMVL)
HT Media
launches its
education portal
– HTCampus.com

3. ADDITIONAL HISTORY
• In 2007,Mint, the business paper in partnership with the Wall Street
Journal was launched in Delhi and Mumbai. HT Media also entered the
Mobile space with 54242 in partnership with velti.com
• HT partners are Bloomberg UTV, The Wall Street Journal and Virgin
• The Prem Bhatia Awards for Politics and Environment,Mint bags a silver
at WAN-IFRA Asia Media Awards – 2010,K C Kulish International Award
2008,Sanskriti Award for Journalism,Ramnath Goenka Excellence in
Journalism Awards 2007-08

4. OWNERSHIP
• Hindustan Times Limited which is the majority shareholder of
HT Media Limited which in turn owns 74.30% of HT Media
Ventures Limited has some 25.16% of shares spread among
different individuals, companies and institutions. Companies
associated with Birla Group such as BK Birla Foundation, Birla
Educational Institution and Pic Realcon Ltd have at least 5.12%
share.
• Shobhana Bhartia owns Hindustan Times, one of the oldest
newspapers in India. She is the daughter of industrialist
Krishna Kumar Birla and the wife of industrialist Shyam Sunder
Bhartia. The Birla family acquired the newspaper back in 1933
from Sunder Singha Lyallpuri, the founder of the paper. She is
a former nominated member of Rajya Sabha. The newspaper
is owned and controlled by KK Birla family.

5. CIRCULATION
• Published by HT Media Ltd, HT has also retained its spot as the second most read English
newspaper in the country, with 3.2 million readers. The closest competitor in Delhi-NCR is The
Times of India, trailing at 1.4 million readers.
• HT continues to strengthen its presence in Punjab and has emerged the No. 1 newspaper of the
region again, with a readership of 352,000. In Mumbai, HT is a strong No. 2 with a readership of
859,000.
• 945,221 daily circulation of newspaper.
• HT has 24.4 lakh readers in the two cities, Mumbai and Delhi combined, as
compared to The Times of India’s 23.5 lakh. HT has 24.4 lakh readers in the two cities combined, as
compared to The Times of India’s 23.5 lakh.
• Hindi daily Hindustan, published by HT Media Ltd subsidiary Hindustan Media Ventures Ltd
emerged the top paper in Bihar, Jharkhand, and Uttarakhand and the second most read paper in
Uttar Pradesh. Across these four markets, which constitute India’s Hindi heartland, it has a
readership of 1.70 crore.

6. SUPPLEMENTS
The daily entertainment & lifestyle
supplement.HT readers wake up to fun,
entertainment and masala everyday with
HT City (in Delhi) and HT Café (in
Mumbai).
Brunch, A weekly lifestyle magazine (every
Sunday) . the biggest USP of Brunch is the
bouquet of columns by prominent journalists
like Vir Sanghvi (food & travel), Sanjoy
Narayan (music) and Rajiv Makhni
(technology).
HT Estates, A weekly Real Estate
supplement (every
Saturday)corroborates the readers with
information that helps them buy or sell
their properties
Shine Jobs, Career supplement (every
Tuesday),Shine Jobs, with its unique
relationship with Shine.com, is the only
print career supplement which offers both
online and print recruitment under one
umbrella and one brand.
HT Education,
Education
Supplement (every
Wednesday). The
supplement is a
source of
comprehensive info
around career
options, admission
and scholarship
information, college
profiles, guidance
and expert
counselling.

7. BROADSHEET OR TABLOID???
DIFFERENCE
• HARD NEWS
• SENSATIONALISATI
ON
• REPORTING FACTS
• STORIES OF
NATIONAL
INTEREST AND
CURRENT
SCENARIO
• DIFFERENCE IN
THE SIZE OF THE
NEWSPAPER
HT IS A BROADSHEET, the
differences are the reason why HT is not a
tabloid.

8. • EDITOR IN CHIEF: SUKUMAR RANGANATHAN(correct)
• EXECUTIVE EDITOR: KUNAL PRADHAN (2020) (correct)
• Features & Managing Editor (HT City): SONAL KALRA ( and heads entertainment, Art and Lifestyle )
• Managing editor( Integration) : Anup Gupta
• Associate editor: Kumkum Das Gupta
• Executive Editor based in Mumbai :Sachin Kalbag
• Editor,Mumbai: Soumaya Bhattacharya (correct)
• Resident Editor: Manoj Tiwari
• Zaheer Merchant is an Associate Editor with HT’s Mumbai newsdesk. (correct)
• AMEYA N BHISE chief Associate Editor with Hindustan Times, Mumbai. He heads the News Desk and is the Front Page editor for
the Mumbai edition.(correct)
• Madhusheel Arora is a chief copy editor. (correct)
EDITORS

9. MAST HEAD
hindustantimes
Length = 11inches
Height= 1inch approximately
I.e. 72 points
• The masthead, usually has the colour scheme that is
followed through out the news paper. The colour scheme of
Hindustan times is black and blue. Hindustan Times follows
it throughout the 12 pages.
• Masthead is the name of the newspaper. It
also includes other information like edition,
pages, volume, day of publishing, date.

10. hindustantimes
FRIDAY, JULY 31, 2020
hindustantimes.com
www.facebook.com/ht www.twitter.com/htTweets www.hindustantimes.com/iPad Kindle: http://read.ht/JS4
Mumbai/Metro, Vol. XVI No.181, Price 4rs, 12pages + 2 Pages of ht café (Mumbai only)
Digital existence of the newspaper
• DATELINE
• Mentions the date, day and year
in which the newspaper is
published.
Place of edition Price of the paper
Number of pages of the
newspaper.
Ht has 2 extra pages for its
Mumbai edition called Ht
Café
Volume typically refers to the number of
years the publication has been circulated,
and issue refers to how many times that
periodical has been published during that
year.

11. www.facebook.com/ht www.twitter.com/htTweets www.hindustantimes.com/iPad Kindle: http://read.ht/JS4
hindustantimes
hindustantimes.com
FRIDAY, JULY 31, 2020
Mumbai/Metro, Vol. XVI No.181, Price 4rs, 12pages + 2 Pages of ht café (Mumbai only)
COVID DEATHS EXCEED
150,000 IN THE US PG 12
CHELSEA,MAN UNITED SECURE
SPOTS IN NEXT CL. PG 12
JUMP LINE
• A direction line of print
The right jump line in HT is
usually in green colour.
The left jump line in HT is usually
in light purple colour.
HT usually publishes two jump lines. However, some times HT also publishes 3
jump lines which is in red colour and is placed in between.
Ear Banner Picture
• HT only publishes
ear banner
pictures on the
right side of the
newspaper.

12. • Example of two Jump line text
• Example of three jump line texts in HT. While the left box is purple and right is
green, the third jump text is placed in a red box.
Example of ear
banner pictures on
the right.

13. ADVERTISEMENT • Same as the other newspaper, HT also publishes Full jacket
advertisement, modular advertisement, pyramid style
advertisements,rememberances along with publishing advertisements on
bottom left of its first page.
• However, within the study of 10 days HT has not published a single half
jacket advertisement.
RIGHT BOTTOM AD ( 4
Columns)
Modular advertisement
Spreads over 8 columns

14. ADVERTISEMENT Here are the unusual advertisement placement in HT
CENTRE PAGE AD WITH TEXT
WRAP AROUND IT.
HALF PAGE VERTICAL AD (4
COULMNS)

15. ADVERTISEMENT Other advertisements and remembrances in HT
PYRAMID AD (7 COLUMNS)
MODULAR
REMEMBRANCE
MODULAR AD (6 COLUMNS)

16. NO. of stories on each page
Generally, with a advertisement
on the right hand side bottom,
HT’s cover page carries 8,9 or
10 stories maximum.

17. LEAD STORY
• Usually on the left hand side
• Only story with a STRAPLINE on the entire cover page.
• HT follows the same pattern for the rest of the pages, only the left hand
side top story as a STRAPLINE
• Initial words of the strap line are blue and the rest is black.
TYPEFACE
• Only the lead story
head line is Sans
serif, the lead story
body copy is Serif
font.
• The rest stories in
HT both headline
and Body copy are
Serif font,
however, HT for its
one column stories
uses Sans serif
BOLD for its
headline.
HEAD LINE TYPEFACE IN
SINGLE COLUMN STORY

18. BY LINE
• Unlike TOI, HT does not have
the reporters mail id under
their name
• Letters@hindustantimes.com
KICKER
• Initial words of
the Decker are
blue and the
rest is
black add text
PULL OUT QUOTES
• BROWN ARROW
• SERIF BOLD
• The personality is also named.
CALL OUT QUOTES
• Cut off line is a thick bold line that seperates the call
out quote from the body copy
• SERIF BOLD, first few texts are black and the rest have
a fading grey tone.

19. BOX STORIES / SIDE BAR STORIES
• Some box stories are
standalone stories.
• While, some box stories
are side bar stories
STANDALONE
STORIES
(PICTURES)

20. SNIPPETS/
SHORT
STORIES
MUST READ
• Usually, placed
somewhere in the
centre, a jump line.

21. HTCafé (PG 13 and 14)
• HTcafé, are HT's two additional pages for its
Mumbai edition.
• HTcafé, has games, horoscope and
entertainment news.
• It has a a column called Six shots of
life which as stories of different genres by
editor.
HT business(PG 11)
• HT Business, is the only page where Hindustan
Times breaks its colour scheme in the newspaper.
• It mostly occupies half the page 11 of
the newspaper.
• The reason why the colour scheme is broken is
because it is powered by mint( business)

22. INFOGRAPHICS
TYPE FACE : SANSERIF
A regular reader of HT may observe that HT Uses lot of infographics.

23. TYPES OF NEWS IN HT
• PAGE 1 : NATIONAL INTEREST • PAGE 2 & 3:METRO(CORONAVIRUS
Metro)
• PAGE 4 &5:NATION(CORONAVIRUS
NATION)

24. • PAGE 6 & 7: NEWS • PG 8 &9: HT WORLD
& continuation of PG 1
stories
PAGE 10: COMMENT PAGE 12: HT SPORT

25. CONTROVERSY
• 2017 A report in the Frontline magazine published recently made some pretty damning allegations against a senior journalist in
Delhi. The report hints that Hindustan Times Executive Editor Shishir Gupta may be passing confidential information to the PMO and
BJP President Amit Shah.
• Former Lieutenant Governor of Delhi, Najeeb Jung, submitted his resignation to the PMO, instead of the MHA as per protocol,
thereby "publicly confirming the Prime Minister’s association with an issue linked to the administration of Delhi” The report has
carried an email from Shishir Gupta sent to BJP president Amit Shah and Officer on Special Duty in the PMO, Hiren Joshi, on March 28
2015 with the subject 'Kejriwal against Centre'. The email lists 10 instances of “violations by Kejriwal”.
• On April 1, four days after the email, a story by Gupta titled 'On collision course: Delhi CM Kejriwal steps on L-G Jung's toes' was
published in HT as the lead. The story said that Kejriwal was asking officials to access those files that actually fall under Lieutenant
General, like matters pertaining to police, public order and land, thereby hinting that Kejriwal was clearly violating his limited powers.
• The Indian Express published a report in 2017 that leaked documents stating that Hindustan Times Limited was linked to an offshore
entity called Go4i.com, of which Bhartiya and Priyavat were listed as directors. Hindustan Times had listed this entity as a subsidiary
in 2003–2004 financial year, and not in the years after that.
• Its annual report shows that in the financial year ended October 31, 2003, Go4i.com (Bermuda) registered a loss of USD 701,634 (Rs
3.15 crore), and of USD 861,265 (Rs 4.1 crore) in the previous year. However, there are no details of the business and the revenue of
the company over the two-year period.

26. Difference between Digital and print
• While HT newspaper does not essentially cover a lot of beats, hindustantime.com
covers a wide range of stories, cricket, trending, education, podcasts and so on.
• The e paper and the printed newspaper is the same.
• HT follows the colour scheme in the digital form.
• The must read box in the print, on the online platform is displayed as Don't miss box.
• The stories are as detailed as the print form, however the stories do not follow
inverted pyramid format like the print media, to keep their readers hooked to
the stories.
• One can read two or three stories that support or are side bar stories by scrolling
down which is not necessarily covered in the print media because of the set pattern.
• TYPEFACE of the digital platform: While the headline is in Sans serif font the body
copy is in Serif.