This ppt is an in-depth research analysis of how the content, style, format, color, tone of the newspapers changes despite the fact that they fall in the same franchise, i.e. Hindustan Media or HT media

1. COMPARISON
HINDUSTAN TIMES &
Tanakshi

2. brainchild of Akalis
Inaugurated
by M.K.
Gandhi in
1924
main purpose
was opposing
the British
1927 relaunched
as Hindustan
Times LTD.
1937-57
Devdas
Gandhi was
the managing
editor
Hindustan-
Hindi daily-
1936
1960-
Hindi
Literary
Magazine
was
launched-
‘
Kadambini’
media business
of was de-
merged and
incorporated
under HT Media
Ltd,in 2003
Hindustantim
es.com was
relaunched
and Livemint.
com was
introduced
1st portal for
job
seekers, Shine.c
om & a social
networking
site Desimartini.
com.
Hindi Business
is “demerged” to
Hindustan
Media Ventures
Limited (HMVL)
HISTORY
HT Media
launches its
education
portal –
HTCampus.co
m

3. OWNERSHIP
• Hindustan Times Limited which is the majority shareholder of
HT Media Limited which in turn owns 74.30% of HT Media
Ventures Limited has some 25.16% of shares spread among
different individuals, companies and institutions. Companies
associated with Birla Group such as BK Birla Foundation, Birla
Educational Institution and Pic Realcon Ltd have at least
5.12% share.
• Shobhana Bhartia owns Hindustan Times and Hindustan, one
of the oldest newspapers in India. She is the daughter of
industrialist Krishna Kumar Birla and the wife of industrialist
Shyam Sunder Bhartia. The Birla family acquired the
newspaper back in 1933 from Sunder Singha Lyallpuri, the
founder of the paper. She is a former nominated member of
Rajya Sabha. The newspaper is owned and controlled by KK
Birla family.

4. EDITORS
HINDUSTAN TIMES
Shashi Shekhar Editor in Chief
Pratap Somvanshi Editor in Chief
Rajesh Kumar Jaitley Executive Editor,
Design
DR. Tirvijay Singh Senior Resident Editor
Jayanti Rangnathan Executive Editor
ह िंदुस्तान
Positio
n
Names
Shobhana Bhartia Chairperson and
Editorial Director
Sukumar Ranganathan Editor in Chief
Soumaya Bhattacharya Editor, Mumbai
Kunal Pradhan Executive Editor
Madhusheel Arora Chief copy editor
Sonal Kalra Managing Editor
Name
s
Positio
n
Editors of HT and Hindustan, according to 2020.

5. INDIAN READERSHIP SURVEY
IRS QR-4- 2019

6. INDIAN READERSHIP SURVEY

7. INDIAN READERSHIP SURVEY -
HT
HT has a larger
readership base
in Mumbai and
Delhi and is
one of the
major
competitors of
the Top English
newspaper.

8. INDIAN READERSHIP SURVEY -
Hindustan

9. AUDIT BUREAU OF INDIA - Circulation
Highest
Circulated
Dailies (across
languages)

10. Highest Circulated Daily Newspapers (languages w
AUDIT BUREAU OF INDIA - Circulation

11. COLOUR SCHEME
ह िंदुस्तान,usesRed andYellowalongwithblackand whiteasa colour scheme,the
SundayHindustanhasaRed backgroundwithawhiteMasthead.
Hindustan Times, though it as changed the layout and
stylesheet of the newspaper HT has chose to stick with the
colour scheme they have been using, Black and Blue and
incase of articles from Mint it is Yellow, which is Mint’s
colour Scheme.

12. COMPARISON BETWEEN ( MASTHEAD) Hindustan
Times and ह िंदुस्तान
EARBanner teaser stories. (
previous HT)
ह िंदुस्तान, uses caricature.
NO LOGO, in previous
newspaper.
While HTmentions its twitter
handle, its onlinehandle
however, Hindustan only
mentions its onlinehandle in the
Masthead.
Hindustan TimesMasthead font
is moreOrnamental, While
Hindustan Masthead font is
plain.

13. 1947, Hindustan TODAY, Hindustan
Till 30 August, Hindustan
HINDUSTAN TIMES
EVOLUTION
• Hindustan Times, changedits Masthead style over the years, themasthead today seems similar with
the masthead the newspaper had whenit was started, it might conveythe fact that the newspaper is
tryingto back the old journalism.
• Hindustan Times changedits style recentlyon 30thAugust.

14. HINDUSTAN TIMES AND ह िंदुस्तान AD- EDIT
RATIO
HINDUSTAN TIMES
• Number of Ads : 9 ( full page
ads included )
• Hindustan times initially used a
lot of ads and infographic ever
since its recent change in format
the number ads has reduced
considerably.
• Number of Ads : 16 ( full page
ads included )
• As compared to HT, Hindustan
uses a lot of ads which might
exceed the ad-edit ratio.
The ad edit ratio in a newspaper is 60:40 however there are no fixed rules.
ह िंदुस्तान

15. HINDUSTAN TIMES AND ह िंदुस्तान TAG LINE (
PREVIOUS)
• Thetag line of Hindustan Times, was Largest CirculationInNorthern,North-westernand Central India.
• Hindustan’s, tag linewas Uttar-Bharat ka PramukhDainik Patra.
• Both the newspaper taglines, initially talkedabout the dominanceof the newspaper readership, of the newspapers. Now, it talks about the journalistic aspect
of the newspaper.

16. HINDUSTAN TIMES, tag line, says FIRST VOICE : LAST
WORD, While Hindustan says, Tarakki ko Chahiye
Naya Nazariya
HT’s redesign exercise seeks to combine and balance
the two -providing readers with news, information
and knowledge fast (and sometimes, first), but while
ensuring that this is done without compromising on
clarity, credibility, depth and perspective Being both
the first voice and the last word has required the
redefinition of roles and processes within the larger
HTnewsroom and a changein how we work.
We’d like to be the first voice, but we definitely want
to be the last word.
In Hindustan Times logo, they have mentioned the
same, CREDIBILITYANDCLARITY
HINDUSTAN TIMES AND ह िंदुस्तान TAG LINE (
TODAY)

17. TEASERS
• While,newspapersusuallytrytoavoidplacing newsjump lines/ teasersover themastheadHindustanusesthis veryoftenin their
stylesheet.
• HT in its oldlayoutused
toplacethe teasers
below themasthead.
• However, Hindustan
Timestodaydoesnot
useanyteasertextsor
jump linesnearthe
masthead,its plainand
formal.

18. LEAD STORY PLACEMENT
Hindustan Times places it left lead story on the top left of the page. Hindustan, sometimes, places
the lead story on the left hand but a little in lower, the story does not start from the top corner.

19. HEADLINES ANALYSIS
Headlines in
ह िंदुस्तान
Headlines
In
Hindustan
Times
The headline in Hindustan are a
bit sensationalized and eye
catching than those in Hindustan
Times. It has a tabloid effect,but
is essentially a broadsheet.

20. FIRST PAGE STORY PLACEMENT

21. Here one can see that the news of international importance is not covered in HINDUSTAN’sfirst page, both are Delhi edition onthe same date, yetthis is not the first
time Hindustan did this in theirnewspaper, Hindustan prefers regional articles over the international one.

22. COMPARISON OF STORIES
• Same day first page
news stories, both
stories are based on
the CBI court
judgement of
Demolition of Babri
Masjid.
• Coverage- while in
Hindustan the entire
first page is devoted
to one story in HT,
there were two
stories this being the
lead and the 2nd lead
story being the
Hathras Rape Case.
• While both news
head line do attract
readers attention
due to the way the
news is presented in
Hindustan the

23. More pictures and graphical representation is used inHindustan than
inHT. Theheadline of Hindustan is comparatively sensationalized.
Theusage of language is different whena reader reads the lead
paragraph itself they realise thedifference while Hindustan uses words
like“ Desh kerajneeti mebhuchal lanewale Ayyodhyavidhvansh”
Hindustan Timeson the other handas simply reported the story its lead
being ’ A special Centralbureau of investigation court onWednesday….’
one canclearlystate the difference in the style of reporting.

24. COMPARISON OF STORIES
• The difference in the style of reporting can be seen
clearly through the headlines –
while HT’s style of reporting is more about the incident
that occurredin Hathras and thefollowing events
Hindustan’s head line focuses more on the leaders involved
and theiractions.
• The lead para of Hindustan says ‘ Hathras me haivaniyat
se junggurwarko bhijari raha’
• The lead para of HT being ‘ The UP administration
sealed off Hathras and the UP Police arrested Congres…’
• Hindustan gives more importance to news related to
politics and leaders and that’s why on the same day
though both newspaper belong to the same publishing
house one can observe that in Hindustan the lead story
is Bihar state election,followed by Hathras case while in
HT it is the Hathras Case that is a lead story.

25. SUPPLEMENTS ( HINDUSTAN TIMES)
The daily entertainment & lifestyle supplement. HT
readers wake up to fun, entertainment and masala
everyday with HT City (in Delhi) and HT
Café (in Mumbai).
Brunch,A weekly lifestylemagazine(every Sunday).the
biggest USPofBrunchis thebouquetof columnsby
prominentjournalistslike VirSanghvi (food& travel),Sanjoy
Narayan(music) andRajivMakhni(technology).
HT Estates,A weekly RealEstatesupplement
(every Saturday)corroboratesthereaderswith
informationthathelps thembuyorsell their
properties
Shine Jobs, Career supplement (every
Tuesday),Shine Jobs, with its unique relationship with
Shine.com, is the only print career supplement which
offers both online and print recruitment under one
umbrellaandonebrand.
HT Education,
Education Supplement
(everyWednesday). The
supplement is a sourceof
comprehensiveinfo around
careeroptions, admission
and scholarship
information, college
profiles, guidanceand
expert counselling.

26. SUPPLEMENTS (ह िंदुस्तान)
Children’s magazine since 1964, Nandan
is now over 5 decades old. It was launched
by Jawaharlal Nehru and offers content
that combines the best of tradition and
modernity. Nandan provides a mix of
traditional and modern stories, poems,
interactive columns, interesting facts and
manyeducativecolumns.
HH City is a dedicated entertainment &
lifestyle destination which comes free along
with Hindustan in Delhi every weekend on
Friday, Saturday and Sunday. It is a 4 pager
supplement.
Hindustanliveisanextensionofthemain
book, offeringhyper-localcoverageofthe
latesthappeningsinthecity.Hindustan
LivesisofferedacrossPatna,Ranchi,
Meerut,Agra,Lucknow,KanpurandNCR
Fursatisa completelifestyleand
entertainmentsupplement.Itisa weekly
andcomes everySundaywiththemain
paper.
A magazinewitha contentmix rangingfrom
recipes,healthtips,fashion,familytokids
upbringing.Anokhiempowersthewomanfrom
theHindi belttodomore withherlife.Every
SaturdaywithHindustan
A careerandeducationsupplementthatguides
studentsandhelpsthempicktherightcareer
forthemselves.EveryWednesdaywith
Hindustan

27. • NATIONAL – ( HALF PAGE LANDSCAPEAD)
• PAGE ONE PLUS
• MYDELHI
• MYINDIA ( HALF PAGE MEMORIAL)
• MYINDIA ( GOVERNMENT NOTICE/ TENDERS)
• OPINION
• BOOKS
• FULL PAGE CLASSIFIED
• WORLD
• CLASSFIED AND TENDERS
• BUSINESS
• SPORT
• HT CITY
SECTIONS
HINDUSTAN TIMES ह िंदुस्तान
• NATIONAL – ELECTION, CORONA AND SO ON
• DELHI
• DELHI NCR
• NATION
• HATHRAS
• TENDERS
• EDITORIAL
• ENTERTAINMENT
• NATION AND CLASSIFIED
• BUSINESS
• GOVERNMENT NOTICES AND TENDERS
• CRICKET
• ANOKHI- WOMEN BEAUTY AND HEALTH
• CHALTE CHALTE

28. THANKYOU