This presentation is by Dr Anamika Ray Memorial Trust on the public service broadcasting of India with special reference to All India Radio.

1. Profession
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Profession
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Dr. Ankuran Dutta
Head, Dept. of Communication & Journalism, Gauhati University, India
Managing Trustee, Dr. Anamika Ray Memorial Trust
Public Service Broadcasting in India
ALL INDIA RADIO

2. Profession
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this presentation is dedicated to
Dr Anamika Ray
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3. Profession
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Growth of Radio in India
• 13 years before AIR came into existence.
• In June 1923 the Radio Club of Bombay made the first
ever broadcast in India.
• Followed by the setting up of the Calcutta Radio Club
five months later.
• The Indian Broadcasting Company (IBC) started on July
23, 1927.
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4. Profession
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Growth of Radio in India
• April 1930, the Indian Broadcasting Service, under the
Department of Industries and Labour, commenced its
operations on an experimental basis.
• Lionel Fielden was appointed the first Controller of
Broadcasting in August 1935.
• A month later Akashvani Mysore, a private radio station
was set up.
• On June 8, 1936, the Indian State Broadcasting Service
became All India Radio.
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5. Profession
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Public Service Broadcasting
• All India Radio is the Public Service Radio of India
• All India Radio (AIR) has been serving to inform,
educate and entertain the masses since it's inception.
• The motto of AIR is – ‘Bahujan Hitaya: Bahujan
Sukhaya’.
• To provide information, education and entertainment,
for promoting the welfare and happiness of the masses
(Bahujana Hitaya Bahujana Sukhaya).
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6. Profession
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Objectives of AIR
• Uphold the unity of the country and the democratic values
enshrined in the constitution.
• Present a fair and balanced flow of information of
national, regional, local and international interest,
including contrasting views, without advocating any
opinion or ideology of its own.
• Promote the interest and concerns of the entire nation,
being mindful of the need for harmony and understanding
within the country and ensuring that the programmes
reflect the varied elements which make the composite
culture of India.
• Produce and transmit varied programmes designed to
awaken, inform, enlighten, educate, entertain and enrich
all sections of the people.
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7. Profession
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Objectives of air
• Produce and transmit programmes relating to developmental
activities in all their facets including extension work in
agriculture, education, health and family welfare and science &
technology.
• Serve the rural, illiterate and under-privileged population,
keeping in the mind the special needs and interest of the young,
social and cultural minorities, the tribal population and those
residing in border regions, backward or remote areas.
• Promote social justice and combat exploitation, inequality and
such evils as untouchability and narrow parochial loyalties.
• Serve the rural population, minority communities, women,
children, illiterate as well as other weaker and vulnerable
sections of the society.
• Promote national integration.
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8. Profession
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Prasar Bharati: Broadcasting Corporation of India
• The Prasar Bharati Board functions at the apex level ensuring
formulation and implementation of the policies of the organization
and fulfillment of the mandate in terms of the Prasar Bharati Act,
1990.
• The Executive Member functions as the Chief Executive Officer (CEO)
of the Corporation.
• Prasar Bharati Marketing offices located at Mumbai, New Delhi,
Kolkata, Chennai, Bangalore, Thiruvananthapuram, Kochi, Hyderabad,
Guwahati and Jallandhar, look after the marketing activities of both
All India Radio and Doordarshan.
• Prasar Bharati also has a unified vigilance set up at the headquarters,
headed by a Chief Vigilance Officer.
• The Director General heads the Directorate of All India Radio.
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9. Profession
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ALL INDIA RADIO
• Director General, All India Radio is responsible for the
overall administration of the entire Akashvani network
consisting of
– 419 stations
– 608 broadcast transmitters
• 145 are MW (Medium Wave),
• 415 FM (Frequency Modulation) and
• 48 SW (Short Wave) transmitters as on 2016)
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10. Profession
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Organisational structure of AIR
• PROGRAMME WING
The Director General is assisted by Additional Directors General (ADG’s) in
the Headquarters and in the regions. The Headquarters of the Regional
ADG’s are at Bhubaneshwar (ER-I), Kolkata (ER-II), Mumbai (WR-I,WR-II),
Lucknow (CR-I), Bhopal (CR-II), Guwahati (NER-I), Aizwal (NER-II), Chennai
(SR-I), Bangalore (SR-II), Chandigarh (NR-I), Delhi (NR-II).
• ENGINEERING WING
In respect of technical matters the Director General is assisted by the
Engineer-in-Chief and Additional Directors General(E) in the headquarters
and the Zones. In addition there is a Planning and Development Unit in the
Headquarters in respect of Development Plan Schemes of All India Radio.
For Civil Construction activities, the Director General is assisted by the Civil
Construction Wing (CCW), which is headed by a Chief Engineer. CCW also
caters to the needs of Doordarshan.
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11. Profession
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Organisational structure of AIR
• ADMINISTRATIVE WING
Additional Director General (Administration) and a Deputy Director
General (Administration & Finance) assists the Director General on
matters of administration and finance, while Additional Directors
General (Programme) assists DG in administration of Programme
personnel. A Director looks after the Engineering Administration of
All India Radio.
• SECURITY WING
The security set up comprises of a Deputy Director General
(Security), Assistant Director General (Security) and a Deputy
Director (Security). They handle matters of the security and safety
of AIR installations, transmitters, studios, offices etc. The Security
needs of Doordarshan are also looked after by these officers.
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12. Profession
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Organisational structure of AIR
• NEWS SERVICES DIVISION
The News Services Division works round the clock and
broadcasts over 647 news bulletins both in the home and
in external services. The bulletins are in Indian and Foreign
languages. It is headed by Director General News Service.
There are 44 regional News Units.
• AUDIENCE RESEARCH WING
The Director Audience Research heads the Unit of
Audience Research in the Directorate. Surveys to gauge
listening habits and programme preferences for effective
programme planning at various stations of All India Radio
are handled by field units under the supervision of the
Directorate.
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13. Profession
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Organisational structure of AIR
• EXTERNAL SERVICES DIVISION
The External Services Division of All India Radio broadcasts
in 27 languages – 16 foreign and 11 Indian languages. These
services are radiated for an aggregate duration of 72 hours
daily and are projected to over 100 countries.
• TRANSCRIPTION & PROGRAMME EXCHANGE SERVICE
This service looks after exchange of programmes among the
stations, building and maintenance of sound archives and
commercial release of prestigious recordings of music
maestros.
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14. Profession
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Organisational structure of AIR
• RESEARCH DEPARTMENT
The functions of the Research Department include Research and Development of
equipment required by AIR and Doordarshan, investigation and studies relating to AIR
and Doordarshan, development of Prototype models of R&D equipment for limited
use field trials in the network of AIR and Doordarshan.
• STAFF TRAINING INSTITUTE (PROGRAMME)
The Staff Training Institute (Programme) started in 1948. It has two main branches
functioning from Kingsway Camp Delhi and Bhubaneshwar. They impart in-service
training to Programme Personnel and Administrative Staff, induction course for the
newly recruited staff and short duration refreshment courses. It also conducts
examinations for administrative staff. In addition, at present five Regional Training
Institutes at Hyderabad, Shillong, Lucknow, Ahmedabad and Thiruvananthapuram are
working.
The Staff Training Institute (Technical), part of the Directorate since 1985, now
functions at Kingsway Camp, Delhi. The Institute organizes Training Courses for the
engineering staff of All India Radio and Doordarshan from the level of Technician to
the Superintending Engineer.
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15. Profession
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AIR Broadcasting System
• Three-tier Broadcasting System
• AIR has a three-tier system of broadcasting. These three levels of
programmes are the National, Regional and Local each having distinct
audiences.
• National programmes are broadcast from Delhi for relay by the Capital,
Regional and Local Radio Stations. Some of these are the National Programme
of Talks and Features in Hindi and English, the National Programmes of Drama
and Music.
• The National Channel of All India Radio located in Delhi broadcasts
programmes which are heard on Medium Wave and also on Short Wave.
Started on 18th May 1988, this channel works as a night service from 6.50 PM
to 6.10 AM the next morning. Broadcasting in Hindi, Urdu and English, the
programme composition of the channel has been designed to make it
representative of the cultural mosaic and ethos of the country.
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16. Profession
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AIR Broadcasting System
• The Regional Stations in different States form the middle
tier of broadcasting. They originate programmes in the
regional languages and dialects. Regional Channels are
located in the major linguistic-cultural region of every state.
• 116 Regional Channels are spread over 29 states & 6 Union
Territories including the North-Eastern Service at Shillong
that projects the vibrant cultural heritage of the North-
Eastern region of this country.
• The Regional Channels, broadcast largely on the Medium
Wave frequency, follow a composite programme pattern
comprising of music - classical, light, folk and film, News
and Current Affairs, Radio plays, features, Farm and Home
programmes, programmes on Health & Family Welfare and
programmes for Woman, Children etc.
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17. Profession
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AIR Broadcasting System
• Local Radio is relatively a newer concept of
broadcasting in India. Local radio stations serve small
communities, showcase local culture and broadcast
area specific programmes for the benefit of the
community. The transmission is in the FM mode. The
programming is flexible and spontaneous and the
stations function as the mouth piece of the local
community. At present there are 86 Local Stations
spread across the country.
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18. Profession
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AIR- at a glance
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Broadcasting Centres 419
Full-fledged stations 219
a) Local radio stations 87
b) Stations with studios 127
c) Community Radio 05
Relay Centres 200
AIR stations with FM 386
Vividh Bharati Centres 37
Centres for External Service 11
Recording only studio 1

19. Profession
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AIR at a glance
No. of Transmitters 608
Medium Wave 145
Short Wave 48
FM 415
Captive earth stations 32
Studios 222
RNU 46
AIR DTH Channel 24
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Coverage Area By Area (%) By Population (%)
Medium Wave+FM 92.00 99.20
Medium wave only 90.65 98.40
FM Only 34.00 47.00

20. Profession
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Please visit:
armt.in
Contact
ankurandutta@gmail.com
www.comcomm.org
Ph- 91-9910115696
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