Stress is the body’s physical and psychological response to a specific demand made of us or to an event in our life. In some cases it motivates and encourages us to complete a task we find difficult so that we can take pride in ourselves and what we achieve.
Print Journalism- EDITING.
EDITING DEFINED
MEANING OF EDITING
EDITING INCLUDES
* Deciding the length of item,
* The nature of item,
* Display of item,
* Time taken in editing.
* Process of editing.
* Arranging for tools of editing.* Deciding what will and what will not be published.
* Making the selected stories palatable and presentable.
Shaping it to project the publication's policies and philosophies.
EDITING : SOUL OF JOURNALISM
The different ownership patterns in Media includes Individual ownership, Corporation ownership, partnership ownership, group/chain ownership, employee ownership and vertical ownership etc.
Department of Journalism and Mass Communication- History of Print Media
WHAT IS NEWS
ELEMENTS OF NEWS
Timeliness
Proximity
Prominence
Consequence
Human Interest
Conflict
Other Forms of Print Media
Print Journalism- EDITING.
EDITING DEFINED
MEANING OF EDITING
EDITING INCLUDES
* Deciding the length of item,
* The nature of item,
* Display of item,
* Time taken in editing.
* Process of editing.
* Arranging for tools of editing.* Deciding what will and what will not be published.
* Making the selected stories palatable and presentable.
Shaping it to project the publication's policies and philosophies.
EDITING : SOUL OF JOURNALISM
The different ownership patterns in Media includes Individual ownership, Corporation ownership, partnership ownership, group/chain ownership, employee ownership and vertical ownership etc.
Department of Journalism and Mass Communication- History of Print Media
WHAT IS NEWS
ELEMENTS OF NEWS
Timeliness
Proximity
Prominence
Consequence
Human Interest
Conflict
Other Forms of Print Media
• Earth, along with the other planets, is believed to have been born 4.5 billion years ago as a solidified cloud of dust and gases left over from the creation of the Sun.
• For perhaps 500 million years, the interior of Earth stayed solid and relatively cool, perhaps 2,000°F.
• The main ingredients were iron and silicates, with small amounts of other elements, some of them radioactive.
• As millions of years passed, energy released by radioactive decay—mostly of uranium, thorium, and potassium—gradually heated Earth, melting some of its constituents.
• The iron melted before the silicates, and, being heavier, sank toward the center.
• This forced up the silicates that it found there.
• After many years, the iron reached the center, almost 4,000 mi deep, and began to accumulate. No eyes were around at that time to view the turmoil that must have taken place on the face of Earth—gigantic heaves and bubblings on the surface, exploding volcanoes, and flowing lava covering everything in sight.
• Finally, the iron in the center accumulated as the core. Around it, a thin but fairly stable crust of solid rock formed as Earth cooled.
• Depressions in the crust were natural basins in which water, rising from the interior of the planet through volcanoes and fissures, collected to form the oceans. Slowly, Earth acquired its present appearance.
Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service.
The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are:
According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid-for message about a product or organization."
According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".
Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. Advertisement supplements personal selling to a great extent. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers.
Stress is the body’s physical and psychological response to a specific demand made of us or to an event in our life. In some cases it motivates and encourages us to complete a task we find difficult so that we can take pride in ourselves and what we achieve.
INTRODUCTION
TO
ADVERTISING AND MARKETING COMMUNICATION
MARKETING COMMUNICATION
Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market.
Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.
Marketing communication has two objectives. One is to create and sustain demand and preference for the product. The other is to shorten the sales cycle.
“Growth with Social Justice” has been the basic objective of the development planning in India since independence.In order to achieve these objectives,Government of India has launched several welfare schemes and programme for needy section of society. Different segment of population got benefitted by these welfare schemes, which have led to significant changes. Some of these changes are distinctly visible – especially in the economic sphere with the adoption of new technologies, diversified production, and sophisticated management. Changes have also taken place in the social sphere – with affirmative action for disadvantaged communities and with women enjoying by and large more freedoms than ever before. This seminar attempts to critically analyze the welfare efforts in India and how the changes occur over a period of time in these welfare programmes with special focus on poverty alleviation programme and women empowerment programmes.
Organizations can be viewed as systems in which management creates the architecture for the system of production. Managers' role in organizational design is central but must be understood in the context of their overall responsibilities within the organization. Management operates through functions such as planning, organizing, staffing, leading/directing, controlling/monitoring, and reporting. These functions enable management to create strategies and compile resources to lead operations and monitor outputs. The concept of management has acquired special significance in the present competitive and complex market oriented world. Efficient and purposeful management is absolutely essential for the survival of any organization. Management concept is comprehensive and covers all aspects of business. In simple words, management means utilizing available resources in the best possible manner and also for achieving well defined objectives. It is a distinct and dynamic process involving use of different resources for achieving well defined objectives. The resources are: men, money, materials, machines, methods and markets. These are the six basic inputs in management process (six M's of management) and the output is in the form of achievement of objectives. It is the end result of inputs and is available through efficient management process. In the book entitled “Fifty Management Techniques” author Michael Ward had suggested different management techniques for managing strategy, operating, decision, marketing, pricing, finance, people and learning for successful accomplishment of goals and objective of the organization and this seminar is based on the same book. These techniques are not only useful for any profit oriented private organization but also beneficial for public sector organization like public extension system.
Agriculture in developing countries must undergo a significant transformation in order to meet the related challenges of achieving food security and responding to climate change. Projections based on population growth and food consumption patterns indicate that agricultural production will need to increase by at least 70 percent to meet demands by 2050. Most estimates also indicate that climate change is likely to reduce agricultural productivity, production stability and incomes in some areas that already have high levels of food insecurity. Developing climate-smart agriculture is thus crucial to achieving future food security and climate change goals. This seminar describe an approach to deal with the above issue viz. Climate Smart Agriculture (CSA) and also examines some of the key technical, institutional, policy and financial responses required to achieve this transformation. Building on cases from the field, the seminar try to outlines a range of practices, approaches and tools aimed at increase the resilience and productivity of agricultural product systems, while also reducing and removing emissions. A part of the seminar elaborates institutional and policy options available to promote the transition to climate-smart agriculture at the smallholder level. Finally, the paper considers current gaps and makes innovative suggestion regarding the combined use of different sources, financing mechanism and delivery systems.
Agriculture in developing countries must undergo a significant transformation in order to meet the related challenges of achieving food security and responding to climate change. Projections based on population growth and food consumption patterns indicate that agricultural production will need to increase by at least 70 percent to meet demands by 2050. Most estimates also indicate that climate change is likely to reduce agricultural productivity, production stability and incomes in some areas that already have high levels of food insecurity. Developing climate-smart agriculture is thus crucial to achieving future food security and climate change goals. This seminar describe an approach to deal with the above issue viz. Climate Smart Agriculture (CSA) and also examines some of the key technical, institutional, policy and financial responses required to achieve this transformation. Building on cases from the field, the seminar try to outlines a range of practices, approaches and tools aimed at increase the resilience and productivity of agricultural product systems, while also reducing and removing emissions. A part of the seminar elaborates institutional and policy options available to promote the transition to climate-smart agriculture at the smallholder level. Finally, the paper considers current gaps and makes innovative suggestion regarding the combined use of different sources, financing mechanism and delivery systems.
𝟏𝟎 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐛𝐨𝐨𝐤
"𝐁𝐞𝐥𝐢𝐞𝐯𝐞 𝐈𝐭 𝐭𝐨 𝐀𝐜𝐡𝐢𝐞𝐯𝐞 𝐈𝐭" by Brian Tracy and Christina Stein is a motivational book that focuses on the power of mindset and belief in achieving goals. Some key lessons from the book include:
1.The Power of Belief:
_______
The book emphasizes that your beliefs shape your actions and outcomes. Having a strong belief in your abilities and your goals can drive you towards success.
2.Positive Self-Talk:
_____
The authors stress the importance of using positive affirmations and self-talk to overcome self-doubt and build self-confidence.
3. Visualization:
____
The book encourages readers to visualize their goals and desired outcomes. Visualizing success can help in creating a clear mental image of what you want to achieve.
4. Setting Clear Goals:
___
Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals is essential for focused progress and achievement.
5. Perseverance:
______
The book highlights the need to stay persistent in the face of challenges and setbacks. Believing in your goals and maintaining determination can help you push through difficulties.
6. Taking Action:
_____
Belief alone isn't enough; taking consistent action towards your goals is crucial. The book emphasizes the importance of continuous effort.
7. Surrounding Yourself with Positivity:
_____
Surrounding yourself with supportive and positive influences can help reinforce your beliefs and motivate you to achieve your goals.
8. Mindset Shift:
__
The book advocates for shifting from a fixed mindset to a growth mindset, where you believe that your abilities and intelligence can be developed through dedication and hard work.
9. Overcoming Fear:
______
The authors discuss strategies for overcoming fear and doubt, which often hinder progress. Cultivating courage and facing challenges head-on is essential.
10. Learning and Adaptation:
____
Embracing a mindset of learning from failures and adapting your approach can lead to continuous improvement and eventual success.
Thanks for reading.
@tongsa guy
𝟏𝟎 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐛𝐨𝐨𝐤
"𝐁𝐞𝐥𝐢𝐞𝐯𝐞 𝐈𝐭 𝐭𝐨 𝐀𝐜𝐡𝐢𝐞𝐯𝐞 𝐈𝐭" by Brian Tracy and Christina Stein is a motivational book that focuses on the power of mindset and belief in achieving goals. Some key lessons from the book include:
1.The Power of Belief:
_______
The book emphasizes that your beliefs shape your actions and outcomes. Having a strong belief in your abilities and your goals can drive you towards success.
2.Positive Self-Talk:
_____
The authors stress the importance of using positive affirmations and self-talk to overcome self-doubt and build self-confidence.
3. Visualization:
____
The book encourages readers to visualize their goals and desired outcomes. Visualizing success can help in creating a clear mental image of what you want to achieve.
4. Setting Clear Goals:
___
Setting specific,
Distribution Management, Need for Marketing Channels,Decision involved in setting up the channels, Management Strategies, Introduction to logistics Management, Retailing, wholesaling, Multi Channel Marketing.
Promotion Mix, Factors determining the promotion mix, Promotional Tools,Types of Advertisement, Sales promotion, Public Relations and Publicity, Personal Selling, Distribution, Designing Marketing Channels, Channel functions, Types of Intermediaries.
This PPT waz submitted to IIPM Delhi. Our group i.e. Mehfuz,Manish,Divyank,Shikha,Yuvaraj...
If one needs n e more ppts den contact on mefuz@yahoo.co.in
30 page flip book containing information about consumer, their rights, common food adulterants and important information on any product fir ensuring its quality..
Stress is the body’s physical and psychological response to a specific demand made of us or to an event in our life. In some cases it motivates and encourages us to complete a task we find difficult so that we can take pride in ourselves and what we achieve.
• Earth, along with the other planets, is believed to have been born 4.5 billion years ago as a solidified cloud of dust and gases left over from the creation of the Sun.
• For perhaps 500 million years, the interior of Earth stayed solid and relatively cool, perhaps 2,000°F.
• The main ingredients were iron and silicates, with small amounts of other elements, some of them radioactive.
• As millions of years passed, energy released by radioactive decay—mostly of uranium, thorium, and potassium—gradually heated Earth, melting some of its constituents.
• The iron melted before the silicates, and, being heavier, sank toward the center.
• This forced up the silicates that it found there.
• After many years, the iron reached the center, almost 4,000 mi deep, and began to accumulate. No eyes were around at that time to view the turmoil that must have taken place on the face of Earth—gigantic heaves and bubblings on the surface, exploding volcanoes, and flowing lava covering everything in sight.
• Finally, the iron in the center accumulated as the core. Around it, a thin but fairly stable crust of solid rock formed as Earth cooled.
• Depressions in the crust were natural basins in which water, rising from the interior of the planet through volcanoes and fissures, collected to form the oceans. Slowly, Earth acquired its present appearance.
Computer is an electronic device that is designed to work with Information. The term computer is derived from the Latin term ‘computare’, this means to calculate or programmable machine. Computer cannot do anything without a Program. It represents the decimal numbers through a string of binary digits. The Word 'Computer' usually refers to the Center Processor Unit plus Internal memory.
Charles Babbage is called the "Grand Father" of the computer. The First mechanical computer designed by Charles Babbage was called Analytical Engine. It uses read-only memory in the form of punch cards.
Computer is an advanced electronic device that takes raw data as input from the user and processes these data under the control of set of instructions (called program) and gives the result (output) and saves output for the future use. It can process both numerical and non-numerical (arithmetic and logical) calculations.
A computer is an electronic machine, capable of performing basic operations like addition, subtraction, multiplication, division, etc. The computer is also capable of storing information, which can be used later. It can process millions of instructions in a few seconds and at the same time with high accuracy. Hence a computer can be defined as an automatic electronic machine for performing calculations or controlling operations that are expressible in numerical or logical terms. Computers are very accurate and save time by performing the assigned task very fast. They don’t get bored.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
1. CIRCULATION MANAGEMENT
Circulation is another major division of the business office and is usually headed by a major
executive, the circulation manager, since the newspaper ultimately stands or falls on the basis of
the number of steady readers that can be enrolled.
This department as the name suggests is in charge of circulating or distributing the newspapers.
They are also a very crucial department in a newspaper organization. This department is
responsible for selling the newspapers, which is also another major source of revenue for the
organization. The department also sees to it that the newspapers are delivered to the right places.
This department have three main responsibilities
Selling the media product
Delivering it to retailer
Collecting data from subscribers
CIRCULATION MANAGER
Publications live and die by subscriptions. For magazines, catalogs, and newspapers, a higher
number of subscribers means more advertising revenue, more content, and more widespread
recognition of those publications.
Circulation Managers ensure the ongoing survival of various publications. These individuals
oversee the distribution process for mainly newspapers and magazines in the country. Read on to
discover how circulation managers work closely with the rest of the publishing team to increase
circulation rates.
What do they do?
Circulation managers first and foremost are communication experts. The primary task of any
circulation manager is to develop contacts with retailers and distributors, increasing the number of
catalogs, newspapers, or magazines they distribute.
To increase circulation rates, these professionals might enact marketing campaigns to give
consumers special prices on subscription rates. These deals must be balanced in line with a
publications budget, which circulation managers also typically develop.
Circulation managers typically work alone within a publishing company, reporting back to higher-
level management. Some of the other professionals they might work with include:
Digital Media Managers
Advertising Manager
ROLE OF CIRCULATION MANAGER
The circulation manager may have any or all of the following subdivisions under his supervision:
2. (i) City Circulation:
It involves the maintenance of circulation records for the city of publication; the recruitment,
supervision and reimbursement of carrier boys; the: supervision of district men who oversee
circulation by subdivisions of the city, taking responsibility for moving papers to the news-stands,
relations with news-stand operators, etc.
(ii) Area Circulation:
Responsibilities here include getting papers destined for the surrounding area into the mail and
operation of a fleet of tempos/taxis to carry the papers into surrounding areas where mail service
is not rapid enough.
The circulation manager is also in charge of moving the papers into the appropriate distribution
channels as they move into the mailing room from the press room.
(iii) Sales Promotion:
It involves the direction of an office staff to keep records, notifying subscribers when their
subscriptions need renewing, the handling of complaints, new subscriptions and renewals over the
counter, by mail, etc.
Promotion is essentially the "public relations" department of the newspaper. Where a separate
promotion department exists, it usually is responsible for initiating promotion policies, subject to
the approval of the publisher, and usually coordinates the promotional activities of other
departments.
Responsibilities of circulation manager includes the following:
i. Develop mail strategies and create mailing lists for catalog promotions.
ii. Coordinate with production units to finalize master copies for distribution.
iii. Review mailing lists and make any additions or removals.
iv. Analyze customer responses before and after the mailings and accordingly plan circulation
strategies
v. Maintain circulation database for customer service transactions.
vi. Provide timely responses to customer queries.
vii. Prepare customer service reports and weekly sales reports for management.
viii. Support in marketing initiatives and oversee promotions and email offers.
ix. Prepare management reports, presentations, charts and graphs for business meetings.
x. Assist in budget preparation and expense management activities to achieve cost-
effectiveness.
xi. Determine business forecast and develop strategies to meet revenue goals.
3. PROBLEMS OF CIRCULATION MANAGEMENT
The success of any media organization lies more on its ability to sell its product to the consumers
rather than on its ability to produce goods. No product or service is produced for its own sake, but
for the consumers. The product should satisfy their needs and should be acceptable to them.
"Marketing is a total system of interacting business activities, designed to plan, price, promote,
and distribute want satisfying products and services to present and potential consumers.” All this
comes under circulation management. The problems faced by print media organization related to
this are listed below:
1. Delivery failures: It does come occasionally to the readers due to several reasons which
ultimately result in loss of trust for the media organization. The newspaper industry is one
in which there is intense competition. The competition, however is not perfect, but
monopolistic in nature. The industry has the structural characteristic of monopolistic
competition such as large number of firms, no barriers to entry and product differentiation.
No other industry, perhaps faces such intense competition as newspaper industry. The
competition between the different newspaper firms demand high level of efficiency in the
firms business. Those firms which cannot meet the stiff competition with their efficient
operation of the business, naturally die out.
2. Declining subscription: Around 39% of subscribers have cancelled a subscription of
printed media in the past five years; and an industry facing circulation that has declined by
10% in the last decade and advertising revenues that have fallen by half just since 2006.
Due to this it is becoming difficult to ensure the sustainability of the media organization.
3. Problems with its delivery vendor partnership due to revenue problem. Newspapers
publisher and retailers—don’t have cost problems. They have revenue problems. And
providing lousy or nonexistent customer service won’t improve revenues. Agents for the
distribution of newspapers are appointed on commission basis. The rate of commission
varies from paper to paper. The agent’s commission earlier used to be about 25 percent of
the price of newspapers. However, in the recent period this has been changed and the
commission is now fixed arbitrarily whenever there is a price change.
4. Problems related to distribution agent: Generally, one agent often deals with more than
one newspaper. The Circulation Manager of a newspaper has to ensure through his field
staff that his newspaper gets proper attention and display from the agent. Agents can, to
some extent, influence the volume of circulation. The field staff should evaluate agent’s
performance as far as their newspaper is concerned, by meeting subscribers or readers
frequently and making occasional surveys within the area of operation of the agent. The
agents are supervised by circulation department to ensure efficient and timely supply of
newspapers to readers.
5. Effect of TV and Internet: With television dishing out news 24X7, and mobile phones
giving instant access to news, newspapers are under tremendous pressure. To stay relevant
to its readers, a newspaper has to present news that is more informative and enriching than
TV and Internet.
4. 6. Scarcity and frequent price hikes of newsprint: Newsprint is the major raw material of
the newspaper industry. The scarcity and frequent price hikes of newsprint are the greatest
problem faced by the newspaper industry in these days. Further, the technological
development and competition arising from it have recently changed the industrial
atmosphere.
7. Unlike other products, the newspaper is a highly perishable product and perhaps the most
perishable commodity. The distribution or marketing of such a commodity is extremely
difficult and needs to be organised very thoroughly. The distribution channel has to be so
efficiently organised that the newspapers reach the readers within the least possible time
after production. This is a very difficult task because of the highly dispersed location of the
readers.
8. Problems of speedy transportation: As soon as the printing is over, the Circulation
Manager makes arrangements for counting, packing, labeling and dispatching the
newspapers to various agents in far and wide locations. One of the difficult and crucial
tasks of the marketing department is the transportation of newspaper bundles from the press
to the various places and agents as fast as possible. Different modes of transportation -
road, rail, water and air are used for this, depending upon the location to which the bundles
are transported.
9. High cost of distribution: when the subscribers are scattered and are in far of places, the
cost of distributing newspapers through agents sometimes becomes prohibitive due to very
high freight charges and incidentals. In such cases, it would be cheaper to distribute it
through mail. The distribution through mail, however, on a large scale is not advisable and
feasible as far as daily newspapers are concerned except to far off places outside where
there is no agents to distribute the paper.
Other Factors that Influence the Volume of Circulation
Population size, literacy and religious composition
A successful marketing strategy: This factors relate to the first component of the
marketing strategy viz., the product strategy. A product, to capture the market, should
satisfy first of all, the taste and preferences of the consumers of different types and should
be produced in consistent quality. A newspaper should be able to provide the readers the
right mix of different news items in good quality so that they get the maximum satisfaction.
Content of the printed material: The coverage given and space allotted for different
editorial items like political news, economic news, law and order items, entertainment
items, cultural news, cartoon etc., and for advertisements in a newspaper make the product
distinct and this will have a significant influence on the volume of sale of the newspaper.