Tesla Motors is an electric vehicle and renewable energy company. The presentation provided an overview of Tesla, including its history, products, partnerships, and innovations. Key points included that Tesla was founded in 2003, launched its first electric car called the Roadster in 2008, and has since introduced other models like the Model S sedan and Model X SUV. The presentation also discussed Tesla's goal of making electric vehicles more affordable and accessible to mainstream consumers.

1. PRESENTATION ON TESLA MOTORS
Presented by:-
Siddharth Sundriyal

2. SECTOR INFORMATION
 Automobile is one of the world's most important economic sectors by revenue.
 Along with China, the United States is counted among the largest automobile markets
worldwide, both in terms of production and sales.
 Around the world, there were about 806 million cars and light trucks on the road in 2007,
consuming over 980 billion liters (980,000,000 m3) of gasoline and diesel fuel yearly.
 This level of output is equivalent to a global turnover of €1.9 trillion.
 Global sales of passenger cars are forecast to hit 73.9 million vehicles in 2015.
 About 7.7million passengers cars were sold to U.S. customers in 2014.

3. 3
0 5000000 10000000 15000000 20000000 25000000 30000000
Iran
Italy
Czech Republic
Russia
Thailand
Canada
Spain
India
Germany
United State
Top 20 motor vehicle producing countries 2015
Iran Slovakia Italy Indonesia Czech Republic
Turkey Russia United Kingdom Thailand France
Canada Brazil Spain Maxico India
South Korea Germany Japan United State China

4. 4
Rank Group Country Vehicles
1 Toyota Japan 10,083,831
2 Volkswagen Germany 9,872,424
3 Hyundai South Korea 7,988,479
4 General Motors United States 7,485,587
5 Ford United States 6,396,369
6 Nissan Japan 5,170,074
7 Fiat Chrysler Automobiles Italy 4,865,233
8 Honda Japan 4,543,838
9 Suzuki Japan 3,034,081
10 Renault France 3,032,652
11 PSA France 2,982,035
12 BMW Germany 2,279,503
13 SAIC China 2,260,579
14 Daimler Germany 2,134,645
15 Mazda Japan 1,540,576
15 largest manufacturers by production in 2015

5. COMPANY
 Tesla was founded in 2003 by a group of engineers in Silicon valley.
 Headquarter in Palo Alto California.
 CEO of Tesla is Elon Musk.
 Tesla Roadster was launched in 2008 and it’s the first electric car in
the world.
 Revenue in 2015 was US$4.05
 Objective was better than gasoline-powered(eco-friendly) cars.

6. MARKET SHARE
48%
32%
12%
1%
1%
6%Sales
China Netherlands Hong Kong Australia Norway All Others

7. Market capitalization

8. 8
14.74 111.94 116.74 204.24
413.26
2013.5
3198.36
4046.03
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2008 2009 2010 2011 2012 2013 2014 2015
Tesla's revenue from FY 2008 to FY 2015 (in million U.S.
dollars)
Series 1 Column1 Column2

9. Roadster
 It’s a 100% electric car.
 In 2008 they introduced Roadster.
 Its reach from 0 to 60 mph in 3.7 sec.
 Its achieving a range 245 miles per full
charge of battery.
 With in 3 and half years they sell 2450
Roadsters and now on the road in
more than 30 countries.
 Price of Roadster is US$ 109,000.
products

10. Model s
 Eight airbags: head, knee and pelvis airbags in the front plus
two side curtain airbags.
 Rollover crash sensor.
 Onboard maps and navigation with free updates for 7 years.
 Mobile connectivity.
 Micro-filter ventilation system with replaceable filters
 Lightweight aluminum body reinforced with high strength,
boron steel elements.
 Its run 265 miles per full charge of battery.
 It’s the world first premium electric sedan.
 Price started from $49,000.

11. Model x
 Model X is designed with safety as the first
priority.
 Tesla's own internally conducted crash testing
indicates that Model X should be the first SUV
to receive the highest safety rating in every
category.
 Model X is the first electric vehicle with a
5,000 pound towing capacity.
 Active safety technologies, including collision
avoidance and automatic emergency braking,
have begun rolling out through over-the-air
updates.
 Price US$119,000- 171,800.
 Tesla CEO Elon Musk confirming that pre-
orders hit 276,000 in the first 3 days.

12. COMPETITORS

13. 7 REASONS OF SUCCESS
1. TECHNOLOGY. “Tesla’s technology is so good that other car companies rely on it: Daimler uses Tesla’s
battery packs; Mercedes-Benz uses a Tesla powertrain; Toyota uses a Tesla motor. General Motors has even created
a task force to track Tesla’s next moves.”
2. TIMING. “In January 2010 — about a year and a half before Solyndra imploded under the Obama
administration and politicized the subsidy question — Tesla secured a $465 million loan from the U.S. Department
of Energy. A half-billion-subsidy was unthinkable in the mid-2000s. It’s unthinkable today. There was only one
moment where that was possible, and Tesla played it perfectly.”
3. MONOPOLY. “Tesla started with a tiny submarket that it could dominate: the market for high-end electric
sports cars.”

14. CONTINUE…
4. TEAM. “Tesla’s CEO is the consummate engineer and salesman, so it’s not surprising that he’s
assembled a team that’s very good at both.
5. DISTRIBUTION. “Most companies underestimate distribution, but Tesla took it so seriously that
it decided to own the entire distribution chain.”
6. DURABILITY. “Tesla has had a heart start and it’s moving faster than anyone else-and that
combination means its lead is set to widen in the years ahead. A coveted brand is the clearest sign of
Tesla’s breakthrough: a car is one of the biggest purchasing decisions that people ever makes, and
consumers’ trust in that category is hard to win.”
7. SECRETS.Tesla knew that fashion drove interest in cleantech. Rich people especially wanted to
appear “green,” even if it meant driving a boxy Prius or clunky Honda .

15. Innovation
In 2008 tesla launched its 1st electric car Roadster.
They use Lithium-ion battery which is first charging battery and its achieve 245miles
after full charge.
In 2012 tesla launched Model s. which the world’s first premium electric sedan.
Its run 265 miles per charge.
Model-s have autopilot capability.
In 2014 they modified Model s and they use P85D motor.
They use 2 motors in this car.
Its achieving a 0 to 60 miles in 3.2 seconds.
In 2015 they introduce P90D.
Its improve from 265 to 294miles on a full charge.
It will be rear-wheel drive, with an all-wheel drive dual motor option available(model-x).
Supercharging is included, so if you park at a Tesla Supercharger, you'll be able to power
up the car for free.

16. https://www.tesla.com/modelx
www.tesla.com
Details of tesla car innovations

17. INNOVATION AND R&D
 Tesla’s battery pack technology is critical to the company’s positioning &
competitive differentiation.
 Tesla focus only in production of EV at an affordable price.
 Tesla has now focused to produce a EV with the highest mileage.
 The EV cars takes maximum 60mins to get full charged which is lesser than a
mobile phone to get charged.
 This are in few companies which don’t sell there product through any showrooms.
 Tesla is available only online at www.tesla.com

18. CONTINUE
 Tesla’s long term goal is to create affordable mass market electric
vehicles (EV).
 Selling in its own vehicles in a growing number of company-
owned showrooms and online.
 Selling patented electric powertrain components to other auto
manufactures.
 Serving as a catalyst and positive example to other automakers.
 Tesla has also focused to come up with the most efficient
driverless car by 2020.

19. Partners Date Agreements Worth
2009
2008
2010
2010
2008
2010
PARTNERSHIP
In order to achieve it’s strategic goal it has partnered with several
auto manufactures.
• Blackstar Investco purchased the shares of
series E.
• Tesla begins development to battery pack &
charger for smart fortwo
• Agreement for Tesla to develop and
manufacture battery packs chargers for
Daimler’s A class vehicles.
• TOYOTA purchases 2.941.176 common
shares in private placement.
• Tesla to develop powertrain for RAV4
prototype.
• Tesla uses Panasonic battery cell in it’s
advanced battery packs.
• Panasonic purchases 1418573 common
shares in private placement.
$ 50M
$ 23.3M
$ 14.1M
$ 50M
$ 9M
$ 60M
$ 30M

20. RECENT NEWS
 Musk’s plan for Tesla has long been to start by selling luxury cars
everyone can afford—the long-awaited Model 3.
 At a starting price of $35,000, it’s in mainstream territory.
 For Tesla, the problem isn’t creating a car that appeals to
millions—the automaker took 400,000 pre-orders for the Model
3 within weeks after revealing a prototype.
 Musk said he wants to produce half a million cars a year by 2020.
Then in May, he said he’d get there by 2018.

21. LEARNINGS
 They change their product according to changing the world.
 After every 1 year or 2 year they innovate new design.
 They are very much aware about their customers test and preference.