Hello Guys, Mine this pp. will tell you all facts about Adidas and how from time to time they do their campaign to attract customer also their marketing strategies, how they become so big shot brand

1. CAMPAIGN FOR ADIDAS
SUBMITTED BY:
SIDDHARTH SUNDRIYAL

2. • What does the name ADIDAS stands for ?
• Did you know that the creator of Adidas and Puma were brothers ?
• In the beginning the three stripes were used to establish the shoe
• First company to offer a sponsorship for African-American
FUN FACTS

3. HISTORY
• Adidas was registered on 18 August 1949 by Adolf Dassler.
• Following a family feud at the Gebrüder Dassler Schuhfabrik company between
him and his older brother Rudolf.
• Rudolf had earlier established Puma, which quickly became the business rival
ofAdidas
• Finally, in the mid-1940s Rudolf left in a huff and set up a rival shop across the
river, while Adi remained in the initial plan

4. Marketing Strategies
• Focus on global markets.
• Slogan : Impossible is nothing
• Positioning : Premium brand
• Often uses market skimming policies with new products
• Frequent ads

5. Product Portfolio