Tesla is an American automotive and energy company founded in 2003 that designs, manufactures, and sells electric vehicles and solar panels. It was founded by Martin Eberhard, Marc Tarpenning, and Elon Musk. Tesla's vehicles include the Roadster sports car, Model S sedan, Model X SUV, and Model 3 sedan. Tesla aims to accelerate the world's transition to sustainable energy through innovative products. Elon Musk is the CEO and lead designer of Tesla and SpaceX. Tesla's strategy is to first produce high-end sports cars to prove electric vehicles can be stylish and efficient, then introduce premium sedans to compete with BMW and Mercedes, and finally mass produce affordable

1. Submitted to :
Ms.Charu Gupta
Submitted by:
Raghav Bharti

2. Introduction to Tesla

3. TESLA
TESLA, INC is an American automotive and energy company based in palo Alto,
California. Tesla designs, manufactures and sell electric cars and electric vehicle
powertrain components.
• Tesla motor was incorporated in july 2003 by Elon musk, Martin Eberhard, and Marc
Tarpenning
• In March 2008- Tesla begins production of Roadster. Eventually sells 2,150 of
Roadsters.
• March 2009- Announce Model S
• Dec 2012, Tesla employed almost 3000 full time employees.
• In 2017 two models launched (x and 3)

4. WHY TESLA ?
• Biggest opportunity for growth
• Elon Musk’s proven leadership (PayPal and Space X)
• Appleizing the car industry
• New form of selling cars with no dealerships
• Prove to transform the market, first to produce
• Electric cars relatively cheaply

5. ABOUT ELON MUSK..
Elon musk is a south Africa-born, Canadian-American engineer entrepreneur, and
inventor.
• Founder ,CEO, lead designer of space x.
• CEO, Product Architect of Tesla, inc.
• Co-founder and CEO of neuralik
• Founder of The Boring company
• Founder of Paypal
• Chairman of solarcity

6. TESLA STRATEGY..
1. Develop a high-end, high performance sports car to prove that electric vehicles are
both stylish and efficient. Use the sports car to develop core intellectual property and
patents.
2. Introduce a premium sedan that competes with brands like BMW, Mercedes and Audi
3. Produce hundreds of thousands of low cost premium electric vehicles for mass
adoption

7. Tesla Product Strategy

8. 0 - 60mph: 3.9 seconds • Driving Range: 244 miles • Base Price: $109,000

9. Millions of Electric Miles
2100+ Roadsters 31 Countries 60,000,000 miles

10. Model S
• Announced in 2008.
• The specs of a sports car while still being completely electric.
• Competitively price—starts at $49,000.
• Equipped with some of most the advanced technology— 17’’ screen
• Voted car of the year by Autmobile.com
• This have 3 battery pack options for a range of up to 426 km per charge.
• Autopilot

11. Model S - Most Awarded Car of 2013

12. Tesla Sales Focus
1. Focus on monthly payments vs. total vehicle price
2. Engaging stores, low bar for test drives, simplified sales process
3. Stand behind the product with great warranties, service, and residual values

13. Charging

14. Model S Charging Vocabulary
110V Outlet
240V Outlet
Tesla
Mobile
Connector
Tesla
High Power Wall Connector
Twin charger(s)

15. Model S Supercharging
• Industrial grade, not available for home use
• Up to 120 kW input
• Up to 120 kW off-board charger
• Bypasses on-board vehicle chargers
• Fills battery directly

16. Supercharging Growth

17. Supercharging Growth

18. Supercharging Growth

19. Why is Tesla innovative?
What makes Tesla stand out in the electric automotive industry …...
• It is not designing electric vehicles – But that it is designing desirable electric
vehicles.
• Quickest car in the world.
• Looking beyond the initial problem.
• Believing in innovation.
• Be relentless in pursuit of your goals.
• Do what will improve humanity.

20. THANK YOU!