Hello Friends, This presentation will give a brief glimpse into telecom industry and about airtel market growth, their strategies to beat Gio

1. FINAL PRESENTATION
ON
AIRTEL
SUBMITTED BY : SIDDHARTH SUNDRIYAL
P.I.B.M

2. SECTOR INFORMATION
 India is the world's second-largest telecommunications market.
 It is also the second largest country in terms of internet subscribers.
 1.0 billion subscribers as of May 2015. The wireless segment (97.36 per cent of total telephone
subscriptions) dominates the market.
 . During FY07-16, wireless subscriptions witnessed a CAGR of 19.96 per cent to 1058.86 million.
 The country is now the world’s second largest smartphone market and will have almost 1 billion mobile
subscribers by 2020.

3. Source www.ibef.org

4. PARENT COMPANY BHARTI
CATEGORY MOBILE SERVICE PROVIDER
SECTOR TELECOMMUCATION
TAGLINE THE SMARTPHONE NETWORK
USP AIRTEL IS A TOP TELECOM BRAND IN INDIA WITH
HUGE CUSTOMER BASE
AIRTEL

5. COMPANY
 Founded in 7th July 1995 by Sunil Bharti Mittal.
 Bharti Airtel Limited is a leading global telecommunications company with operations in 20
countries across Asia and Africa.
 Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service
providers globally in terms of subscribers.
 It is the largest mobile network operator in India and the third largest in the world with
400 million subscribers.

7.  1. Intensity of Competition Among Rivals Bharti Airtel has strong rivals in telecommunication sector of India like BSNL and Vodafone.
Initially, it had only two competitors but now this figure has jumped to more than ten. All these companies are providing similar services
with the same capabilities. Although it has enhanced its investment in last few years and working hard to expand its network yet the
presence of strong competitors is a major threat for its successful survival.
 2. Bargaining Power of Buyer Although subscribers are not concentrated, not purchase in bulk but still can easily switch for better
quality, coverage and rates. In this context subscribers’ position is strong. Bharti is the leading operator in Access segment in terms of
number of subscribers. However, in term of net additions during the quarter, Idea recorded the highest growth of 7.66 million, followed by
Bharti (6.29 million) and Vodafone (4.88 million).
 3. Threats from Substitutes Presence and easy availability of substituted products is a great threat for the successful survival of any
organization since it can enforce the company to cut the price of its product. The growth rate of reliance is more than Bharti and that of
Vodafone is almost comparable to Bharti.
 4. Potential Entry of New Competitors Since current telecom technologies involve heavy capital investment so chances of success for
new entrants are very limited. Still it is seen that few new entrant like Idea is growing very rapidly and the growth rate is much higher than
the top service providers.
 5. Bargaining Power of Suppliers As far as the suppliers are concerned, the pros and cons to all service providers are equal that may be in
human resource or products.
PORTER’S 5 FORCES MODEL

8. PRODUCT AND SERVICES OF AIRTEL

9. S.T.P
SEGMENTATION
Looking for a efficient telecom service ; corporates
TARGETING
Middle and upper class above 18 years of age(young upwards professionals)
POSITIONING
Aspirational and lifestyle brand offering excellent telecom service.

10. SWOT ANALYSIS
1. One of the largest cellular service provider over 260 Mn
subscriber.
2. High brand visibility.
3. It is only Indian operator with VSNL that had
international submarine cable.
4. Countries like srilamka,Bangladesh,Africa have a strong
subscriber base.
5. Strong ads with celebrity brand ambassadors has boosted
the brand.
STRENGTH WEAKNESS
1. Price competition with other telecom players.
2. User privacy is an allegation which the brand has to
face.
OPPORTUNITIES
1. Untapped rural market.
2. Latest and low cost tech. cab be use by airtel due to its
strong presence.
THREATS
1. New entrance’s low price offering can reduce share
2. Mobile number portability can be used by the company to
tap competitors subscribers.

11. COMPETITORS
SR.
NO.
Telecom Operator Total Subscriber Count (
till Feb 2016)
1 Bharti Airtel 248,690,245
2 Vodafone 196,746,283
3 Idea Cellular 174,627,491
4 Reliance Communication 101,905,475
5 Aircel 86,677,778
6 BSNL 84,826,568
7 TATA 60,278,625
8 TELENOR 51,677,533

12. PORDUCT LIFE CYCLE

13. LATEST NEWS BY AIRTEL
1. Airtel launches 4G services in Kashmir.
2. Airtel crosses two million home broadband customers mark
3. Airtel launches ‘V-Fiber’ in Hyderabad to deliver superfast broadband to ‘Digital Homes’
4. Airtel and Amazon announce partnership to enable a superior online content experience on Amazon
fire TV Stick with Voice Remote.
5. Airtel launches ‘Internet TV’ for Digital Homes.
6. Airtel Digital TV joins Govt’s Make in India initiative, launches ‘Made in India’ set-top-boxes.
7. Airtel Digital TV achieves customer base of 10 million in just 6 years of inception.