Tesla Motors is known for its electric vehicles, with the Roadster marking the brand's entry and production ceasing in 2011. The company has shifted focus to the Model S sedan, which receives high praise and boasts a direct sales model with supercharging stations across the U.S. Future plans include the launch of the Model 3 in 2016 and the establishment of a lithium-ion Gigafactory with a production capacity of 500,000 units per year.

1. Tesla Motors

2. Tesla Motors - Roadster
 Build the brand
 Show electric vehicles are exciting
 Production stopped Dec. 31, 2011
 2,100 produced (in 30 countries)
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3. Tesla Motors – Fremont Plant
 Purchased for $42MM (<5% of book value)
 NUMMI Plant, Fremont, CA, 5.5MM sq ft
 1st five S Sedans off line, 6/22/12
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4. Tesla Motors – S Sedan
 Seats 5 to 7, one trunk, one frunk, 4,600 lbs
 0-60mph, 4 seconds
 Motor life, 1 MM miles
 Consumer Reports:
“Best car we’ve ever tested”
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5. Tesla Motors – S Sedan
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6. Supercharging Stations
 80 in operation in the US today (4 stalls)
 30 minute charge – 200 miles - free
 Change battery, 90 seconds
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7. Supercharging Stations - Today
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8. Supercharging Stations - 2015
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9. Tesla Motors – Business Model
 Sell direct to the consumer (no auto dealers)
 Showrooms in high traffic shopping malls, opposite
Apple stores
 Service centers separate from showrooms
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10. Tesla Motors
 In 2013: forecasted 20,000 units in 2014
 Latest forecast, 35,000 units in 2014
 Stock price up 300% in 2013. Closed at $255.61
(8/22/14)
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11. Tesla Motors – The Future
 The X SUV – November, 2014?
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12. Tesla Motors – The Future
 Model 3 (Affordable EV)
 Price, $35,000
 20% smaller than the S Sedan
 Does lower weight translate to better
acceleration? 0-60mph in 3.5 seconds?
 Available, 2016
 Battery Plant groundbreaking, 2014
 Cost, $5B
 Panasonic putting up $1B
 Panasonic will manufacture the cells
 Tesla will assemble the batteries
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14. Tesla Motors – Li ion Gigafactory
 Production Capacity, 500,000 units/y
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15. Tesla Motors – S Convertible
 Newport Convertible Engineering
 Soft Top, $29K; Hard Top, $49K
 100 cars ordered for delivery to China
 Elon Musk – The next Steve Jobs?
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