A Marketing analysis for TESLA company in DBA program by Cairo University. It discussing how TESLA is competing Electric Vehicle Market and advancing the development of such Sector. In addition, Tesla is taking further steps toward future by inventing futuristic cars and innovative technology.
Hii Friends,
Tesla is an electronic car owned by Elon Musk this slide will help you to understand about electric car market and gives you a glimpse of bright future if this new segment of the car in near future.
Tesla Motors stands out as unique in almost every aspect. Hence extremely unusual battery fires led to several speculations about the cars safety. Therefore this presentation's goal is to use the management frameworks and knowledge to answer the question “Will Tesla successfully continue to be the the leader in its niche market?” Presentation was prepared in 2013.
The following presentation is on the topic-TESLA
It includes :-
# Origin of tesla
# Its foundation
# TESLA'S mission and vision
# Strengths
# Weaknesses
# Opportunity
# Threats
# Its strategy
# Market capture
# Future plan
# Financial problems
# Pricing
# Profit
# FUTURE OF TESLA
# TESLA IN INDIA
Analysis of Tesla strategy through 4 points :
Identification of Problem & Opportunity
Environment & Industry
Firm Strategy
Firm Performance & Sustainability
Tesla, Inc. is an American electric vehicle and clean energy company based in Palo Alto, California. Tesla's current products include electric cars, battery energy storage from home to grid scale, solar panels and solar roof tiles, as well as other related products and services.
Timeline of Tesla
2003 - Tesla Motors founded by Martin Eberhard and Marc Trepanning in San Carlos, California. They serve as its CEO and CFO, respectively.
2004 - Elon Musk invests $30 million and joins Tesla as the Chairman of its Board of Directors.
2006 - Tesla showcases the prototype for its first car, the all-electric Roadster.
2007 - Eberhard resigns as CEO of Tesla. He is replaced by interim CEO Michael Marks.
2007 - Ze'ev Drori takes over as Tesla's permanent CEO.
2008 - The Roadster enters production. Elon Musk receives the first vehicle produced.
2008 - Ze'ev Drori resigns as Tesla's CEO. He is replaced by Elon Musk who remains CEO to this day.
2008 - Tesla announces its plans for the Model S sedan.
2009 - Eberhard files a lawsuit against Tesla and Musk alleging that he was forced out of the company, and that Musk has taken credit for creating a company that Eberhard and Tarpenning built. He drops the suit later that year.
2009 - Facing financial troubles, Tesla seeks investment from Daimler AG and a loan from the Department of Energy.
2009 - Tesla relocates its headquarters to Palo Alto, where it remains to this day.
2010 - Tesla goes public, raising $226 million in its IPO.
2011 - Tesla showcases the prototype for its Model S, the company's first sedan.
2012 - The Model S sedan goes into full-time production.
2012 - Tesla discontinues production of the Roadster.
2012 - Tesla launches its first Supercharger charging stations with six locations in California.
2013 - Tesla posts its first quarterly profit.
2014 - Tesla announces its Nevada Gigafactory, where the company will manufacture the batteries for all of its products.
2015 - The company enters the solar power market, announcing a line of products to power homes and businesses based on a combination of solar panels and batteries.
2016 - Tesla announces plans for the Model 3 sedan, its first car aimed at a mass market.
2017 - Tesla Motors changes its name to Tesla, Inc. This remains the company's name to this day.
Todays-02.03.2021
Stock data of Tesla
Price-$718.43
Market Cap-$689.59B
Marketing Strategies of Tesla Inc.
Includes-
1. About Tesla and Elon Musk
2. Marketing MIx
3. SWOT Analysis
4. Porter's Five Force Analysis
5. BCG Matrix
A Marketing analysis for TESLA company in DBA program by Cairo University. It discussing how TESLA is competing Electric Vehicle Market and advancing the development of such Sector. In addition, Tesla is taking further steps toward future by inventing futuristic cars and innovative technology.
Hii Friends,
Tesla is an electronic car owned by Elon Musk this slide will help you to understand about electric car market and gives you a glimpse of bright future if this new segment of the car in near future.
Tesla Motors stands out as unique in almost every aspect. Hence extremely unusual battery fires led to several speculations about the cars safety. Therefore this presentation's goal is to use the management frameworks and knowledge to answer the question “Will Tesla successfully continue to be the the leader in its niche market?” Presentation was prepared in 2013.
The following presentation is on the topic-TESLA
It includes :-
# Origin of tesla
# Its foundation
# TESLA'S mission and vision
# Strengths
# Weaknesses
# Opportunity
# Threats
# Its strategy
# Market capture
# Future plan
# Financial problems
# Pricing
# Profit
# FUTURE OF TESLA
# TESLA IN INDIA
Analysis of Tesla strategy through 4 points :
Identification of Problem & Opportunity
Environment & Industry
Firm Strategy
Firm Performance & Sustainability
Tesla, Inc. is an American electric vehicle and clean energy company based in Palo Alto, California. Tesla's current products include electric cars, battery energy storage from home to grid scale, solar panels and solar roof tiles, as well as other related products and services.
Timeline of Tesla
2003 - Tesla Motors founded by Martin Eberhard and Marc Trepanning in San Carlos, California. They serve as its CEO and CFO, respectively.
2004 - Elon Musk invests $30 million and joins Tesla as the Chairman of its Board of Directors.
2006 - Tesla showcases the prototype for its first car, the all-electric Roadster.
2007 - Eberhard resigns as CEO of Tesla. He is replaced by interim CEO Michael Marks.
2007 - Ze'ev Drori takes over as Tesla's permanent CEO.
2008 - The Roadster enters production. Elon Musk receives the first vehicle produced.
2008 - Ze'ev Drori resigns as Tesla's CEO. He is replaced by Elon Musk who remains CEO to this day.
2008 - Tesla announces its plans for the Model S sedan.
2009 - Eberhard files a lawsuit against Tesla and Musk alleging that he was forced out of the company, and that Musk has taken credit for creating a company that Eberhard and Tarpenning built. He drops the suit later that year.
2009 - Facing financial troubles, Tesla seeks investment from Daimler AG and a loan from the Department of Energy.
2009 - Tesla relocates its headquarters to Palo Alto, where it remains to this day.
2010 - Tesla goes public, raising $226 million in its IPO.
2011 - Tesla showcases the prototype for its Model S, the company's first sedan.
2012 - The Model S sedan goes into full-time production.
2012 - Tesla discontinues production of the Roadster.
2012 - Tesla launches its first Supercharger charging stations with six locations in California.
2013 - Tesla posts its first quarterly profit.
2014 - Tesla announces its Nevada Gigafactory, where the company will manufacture the batteries for all of its products.
2015 - The company enters the solar power market, announcing a line of products to power homes and businesses based on a combination of solar panels and batteries.
2016 - Tesla announces plans for the Model 3 sedan, its first car aimed at a mass market.
2017 - Tesla Motors changes its name to Tesla, Inc. This remains the company's name to this day.
Todays-02.03.2021
Stock data of Tesla
Price-$718.43
Market Cap-$689.59B
Marketing Strategies of Tesla Inc.
Includes-
1. About Tesla and Elon Musk
2. Marketing MIx
3. SWOT Analysis
4. Porter's Five Force Analysis
5. BCG Matrix
This analysis was done for this specific company interest during my work and there was no other purposes to violate any copyright protections.
In order to get this presentation please send me an email at nishat.env@gmail.com
Value Chain Configuration for Tesla Motors in BrazilAntonio Addario
A strategic analysis of potential value chain configuration of Tesla Motors for a successful entrance in the Brazilian market. This study was done as part of my MBA studies as I am an enthusiastic Tesla Motors fan, and a strong supporter of electric vehicle industry. Feedback and comments are welcome.
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Think of the Model S as an app on four wheels,” says the Tesla website. If software is eating the world, then Tesla Motors sure is showing the automotive industry how by adding technology to the business model. In the few years that Tesla Motors has been around, the company has upended the traditional automotive industry model, using the silicon valley approach to development. The Tesla story is one of singular ambition and bold vision, fuelled by technology. The company has blazed a trail through a traditional industry, using digital to ensure it stays a lap ahead of the competition. Read our research note to understand how Tesla Motors is achieving this
It's October 2010. William Blazejeski is a doe eyed, bushy tailed senior at Stetson University about to present his semester long project to the Roland George Investment Program - the prestigious student run investment fund that utilizes real money for students to trade taken from the endowment. TSLA was $20.00 at the time. Not anymore!
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Strategic marketing For Tesla Motors - UC Berkeley Extension
1. UC Berkeley Extension
Strategic Marketing -Professor Jim Prost
August 28th, 2013
Byron Pittam / Laura DellaGuardia /
Lisandra Maioli / Ryan Shi / Svetlana Fedorova
2. Introduction
Tesla
Motors
is
an
automobile
company
that
strives
to
ween
the
industry
off
oil-‐based
combus3on
engines.
They
seek
to
create
cars
that
are
fun,
environmentally
friendly,
inspire
others
to
do
the
same
and
drive
the
car
industry
forward.
2-28
4. Corporate Strategy
§ More
EV’S!
² Company-‐owned
dealerships
² License
electric
powertrain
components
² Inspire
other
car
manufacturers
§ Premium
product
(Roadster)
² Trickle-‐down
technology
² Use
of
early-‐adopters
(Silicon
Valley)
§ Take
it
to
the
mass
market!
² SUV-‐crossover
and
mini-‐vans
² Cargo
vans
for
commercial
&
government
use.
² $30k
target
model
4-28
5. 2003 2008 2009
§ Founded
2006
§ Prototypes
of
the
Roadster
introduced
to
the
public
§ Global
Green
product
Design
Award
for
Roadster
§ RecogniEon
by
Time
Magazine
-‐
“Best
InvenEons
-‐
TransportaEon
2007
§ Index
Design
Award
for
Roadster
§ Two
batches
of
100
Roadsters
sell
out
fast
§ Full
producEon
begins
on
the
Roadster
§ December
-‐
100th
Roadster
delivered
§ Opened
first
retail
store
in
Los
Angeles,
second
in
Menlo
Park
§ Unveiled
the
Model
S,
March
26,
base
price
$57k
§ Opened
European
showrooms;
London,
Munich,
Monaco
Milestones
5-28
6. 2010 2011 2012 2013 2014
§ Strategic
Partnership
announced
with
Toyota
§ IniEal
Public
Offering
§ Opened
Japan
&
Australia
showroom
§ ConEnued
with
European
showrooms
in
Zurich,
Copenhagen,
Paris,
Milan
§ Stopped
taking
Roadster
orders
§ Opened
Hong
Kong
showroom
§ Commercial
deliveries
of
the
Model
S
begin
§ Unveiled
Model
X
§ Began
building
Supercharger
staEons
§ Small
price
increase
announced
for
Model
S
§ Model
S
wins
² Motor
Trend
Car
of
the
Year
² Automobile
Magazine’s
Car
of
the
Year
² Time
Magazine’s
Best
25
InvenEons
of
2012
§ Push
to
be
profitable...SUCCESS!
§ Musk
promises
US
to
be
covered
with
Supercharger
staEons
(18
today)
§ First
parEal
recall
§ Model
X
will
enter
producEon
§ 80%
of
US
populaEon
covered
by
Supercharger
staEons
milestones
6-28
7. Other Electric Cars
§ Chevrolet
Volt
§ Nissan
Leaf
(75,000
as
of
August
2013)
§ Mistubishi
i-‐MiEV
(30,000
as
of
June
2013)
§ Honda
Fit
EV
§ RAV4
EV
§ Renault
Zoe
§ Roewe
E50
§ Scion
iQ
EV
§ Chevrolet
Spark
EV
§ Smart
ED
§ Tesla
Model
S
(12,700
as
of
June
2013)
20
total
models
of
highway
capable
EVs
7-28
8. Other Electric Cars
§ Chevrolet
Volt
§ Nissan
Leaf
(75,000
as
of
August
2013)
§ Mistubishi
i-‐MiEV
(30,000
as
of
June
2013)
§ Honda
Fit
EV
§ RAV4
EV
§ Renault
Zoe
§ Roewe
E50
§ Scion
iQ
EV
§ Chevrolet
Spark
EV
§ Smart
ED
§ Tesla
Model
S
(12,700
as
of
June
2013)
More
than
150,000
total
vehicles
have
been
sold
since
2008
TOP Selling
8-28
10. Tesla Financials
§ $20
billion
market
capitalizaEon,
August
2013
§ 10
year
old
company
is
worth
more
than
Mazda,
Suzuki
and
Fiat
10-28
11. Target Audience
§ Wealthy
and
trendy
early
adopters,
§ Successful
professionals/entrepreneurs,
§ Upper
middle
class
city-‐dwellers,
§ Tech-‐savvy
and
green-‐friendly
(eco-‐hipsters)
"For
that
target
audience
(wealthy
and
tech-‐savvy
niche
group),
the
more
exclusive,
the
more
expensive,
the
more
exo;c,
the
be=er,"
Phil
Go9,
senior
director
of
long
range
planning
for
IHS
AutomoEve.
h9p://news.naEonalgeographic.com/news/energy/2013/05/130522-‐tesla-‐motors-‐success/
11-28
12. Target Audience
Mark,
27
years
old,
lives
in
the
Silicon
Valley,
where
created
his
own
start-‐up
when
he
was
just
21.
He
makes
a
bunch
of
money
with
his
Tech
business,
loves
luxury
brands,
he
buys
products
by
its
performance
and
design
and
is
constantly
a=en;ve
to
the
new
launchings
in
the
tech
area
and
is
always
the
first
person
in
his
group
buying
the
cuKng-‐edge
products.
He
is
also
concerned
about
having
a
healthy
life
and
being
green.
Persona:
12-28
13. Penetration Strategy
“Tesla's
strategy
is
similar
to
that
pursued
by
cell-‐phone
and
flat-‐screen
TV
makers,
which
started
off
selling
their
products
to
wealthy
early
adopters
then
cut
prices
to
mainstream
levels
as
the
technology
developed.”
Rachel
Konrad
,
Tesla's
spokeswoman
h9p://www.nbcbayarea.com/the-‐scene/shopping/Abu-‐Dhabi-‐Joins-‐Feds-‐as-‐Tesla-‐Investor.html
13-28
18. Product attributes
“More
than
any
other
company,
Tesla
has
helped
transform
the
popular
image
of
electric
cars
as
nerdy
golf
carts
for
do-‐gooder
greens
to
something
that
can
be
fun
and
luxurious
and
packed
with
cuKng-‐edge
technology.
It
pioneered
a
new
genera;on
of
electric
cars.
Whether
Tesla
can
rally
mainstream
consumers
to
the
world
of
electric
mobility,
however,
remains
to
be
seen.”
by
Josie
Garthwaite
for
NaEonal
Geographic
h9p://news.naEonalgeographic.com/news/energy/2013/05/130522-‐tesla-‐motors-‐success/
18-28
19. KSF
§ Quality
and
design
of
the
cars;
§ Company
operaEonal
efficiency
and
costs;
§ Supply
and
distribuEon
chain
efficiency;
§ Flexibility;
§ MarkeEng;
§ Compliance.
for Automobile Industry
19-28
21. Promotion
“Tesla
Motors
has
no
adver;sing,
no
ad
agency,
no
CMO,
no
dealer
network.
And
that's
no
problem.”
Michael
McCarthy,
AdverEsing
Age
21-28
22. Promotional activities
§ Social
media;
§ Word
of
the
mouth;
§ Website;
§ Trade/auto/motor
shows;
§ Tesla
brand
communiEes;
§ Product
reviews;
§ Customer
events;
§ Blogs,
forums;
§ Email
newsle9ers;
§ Press
releases;
§ CelebriEes.
22-28
23. SWOT Analysis
Opportunities Threats
Strengths
§ Well
known
CEO
with
good
track
record
§ Uses
Tesla
Stores
instead
of
tradiEonal
distribuEon
through
dealers
§ 1st
company
to
produce
a
fully
electric
luxury
car
§ Proprietary
technology
§ Based
in
SF
Bay
Area
§ Popular
in
younger
age
groups
who
are
likely
to
use
social
media
Weaknesses
§ CEO
is
also
CEO/CTO
of
SpaceX
§ Infrastructure
not
yet
developed
for
electric
cars
§ Customers
are
sEll
wary
of
such
new
innovaEons
§ Price
§ Increasing
awareness
and
support
for
environmentalism
§ Large
internaEonal
market
potenEal
§ New
lower-‐price
models
appealing
to
a
wider
range
of
customers
§ Advances
in
tech
may
increase
ba9ery
life;
spark
other
innovaEons
§ CompeEEon
from
established
auto
companies
§ Lawsuits
could
inhibit/delay
innovaEons
§ Loss
of
government
subsidies
will
drive
up
prices
23-28
24. Marketing Strategy
Tesla the ‘Challenger and Rule Breaker’
§ Performance
through
technology
§ New
sales
model
and
distribuEon
§ No
tradiEonal
paid
adverEsing
§ ExcepEonally
good
at
creaEng
buzz
§ Over
achieving
results
§ Technology
needs
charging
staEons
§ Facing
distribuEon
difficulEes
§ CEO
has
split
Eme
§ Supply
and
demand:
ProducEon
§ Keeping
up
with
compeEEon
Pros Cons
24-28
25. Options
① Stay
as
is,
conEnue
on
the
revoluEonary
path.
② Stay
in
line
with
their
high
end
innovaEve
strategy,
build
their
own
factories
so
they
no
longer
rely
on
outsourcing
producEon.
③ Get
in
the
mass
market
family
car
game
quickly
before
it’s
too
late.
25-28
27. Recommendations
§ Nissan
Leaf
is
leading
the
market
§ CEO
is
crucial
to
new
vision
§ AdverEsing
to
keep
up
with
compeEEon
§ ProducEon
outsourcing
boost
§ Geographical
expansion
Option 3 :
Get in the mass market game quickly!
27-28