Flipkart, founded in 2007, is India's largest e-commerce firm and reported a loss of INR 2,000 crore for the fiscal year ending in March 2015. The 'Big Billion Days' event in October 2016 saw sales of INR 3,000 crore with 15.5 million units sold, significantly boosting brand momentum and paving the way for future fundraising. The campaign aims to increase mobile app downloads, enhance customer engagement, and strengthen brand presence across various digital platforms.

1. Prepare By:
SIDDHARTH SUNDRIYAL

2. campaign
The Online Mega Store

3. • Online Retail Industry.
• It is one of the leading e-commerce players
in the country.
• Founded by Sachin bansal & Binny bansal
in Bangalore, Karnataka in 2007.
• Flipkart offers multiple payment methods.

4.  Flipkart, India’s largest e-commerce firm,
reported a loss of about Rs.2,000 crore in
the year ended March, 2015
 Mobile App use is very less.
 Fb Likes 5872444
Situation Analysis

5.  2-6 October 2016 Big Billion Days, Flipkart sold 15.5
million units and raked in sales of about Rs3,000
corer.
 They had half the budget and much more business.
 Big Billion Days gives Flipkart added momentum for
the next 6-12 months and paves the way to raise
more funds at desired valuations.
 6572444 likes in Facebook.
Effect of Big Billion day

6. v
 The objective is to build the brand as a verb for
Shopping.
 To boost sales and revenue through integration of
Mobile Apps.
 Campaigns aiming towards Product Launch,
Acquisition, Engagement and retention.
 Large-scale e-commerce awareness campaign
Campaign objective

7.  5 Million mobile apps downloads, 4.3 rating.
 Retain customer by notify promotional
offer.
 Get more like in faebook.
Communication objective

8. campaign Strategy

9. campaign Strategy
Ads Targeted as Pan India Shoppers of all
generation.
Mobile App downloads TV ad to increase m-
commerce Value.
Category Focused FB page i.e. books, Smart
phones ,fashion etc, which is for building
engagement with fans.
It Executes lots of YouTube Campaigns. i.e.
Search Page, Display ad, Video ad etc.

10. Achievements by Big Billion Day
2-6 October 2016 Big Billion Days, Flipkart sold
15.5 million units and raked in sales of about
Rs3,000 corer.
 They had half the budget and much more
business.
 Big Billion Days gives Flipkart added
momentum for the next 6-12 months and paves
the way to raise more funds at desired
valuations.
 6572444 likes in Facebook.