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high and low context culture
- 1. High-context and low- context cultures PRESENTED TO= MISS HINA PRESENTED BY= UZMA RANI
- 2. Different cultures, different communication styles American people are believed to verbalize 150 things if they want to say 100 things (explicit understandings) When Japanese verbalize 70 things, they are trying to get other people understand 100 things (implicit understandings and nonverbal cues ) Different cultural communication rules and regulations
- 3. What is culture? Edward Tylor’s (1871) “that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society”
- 4. What is communication? Communication is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules.
- 5. What is context? The context is an extension of the background, the system and circumstances in which there is an ongoing communicative act
- 6. Factors for Context of a Situation Who are you communicating with? Where are you? What are you communicating about? Why are you communicating?
- 7. Some background 1959, Edward T. Hall wrote the book “The Silent Language” Founded the field of intercultural communications First mention of “high and low context cultures”
- 8. COMMUNICATION TOOLS FOR UNDERSTANDING CULTURE High-context and Low-context Communication Refers to the degree to which speakers rely on factors other than explicit speech to convey their messages
- 9. Significance Edward Hall believes that knowing the characteristics of high- and low- context cultures is a key aspect for a successful conduct of communicative acts
- 10. Where to find high-context and low context cultures? Low context cultures- mainly cultures with Western European roots (North America, Austrailia etc.) High context cultures- everywhere else Can also exist within companies, social groups etc. Both can exist simultaneously within a group
- 12. Comparison High-context culture Communication is implicit; nonverbal cues (body language, facial expressions) and other factors (tone of voice, relationship to one another etc.) take precedence More emphasis on word choice Many things are left unsaid, is only understood by members of the culture/group Low-context culture Communication is explicit; mainly relies on written or spoken word Less emphasis on word choice Everything is mentioned properly and explicitly
- 13. Cont…. Relationships are formed slowly and are built to last Responsibility to understand falls upon the receiver More focus on collectivism and togetherness Use of intuition and feelings Strong distinction between in group and out group Relationships are formed quickly and can be ended quickly Responsibility falls upon the sender More focus on the individual Rely on facts and evidence Flexible and open
- 14. Examples In Chinese culture, it is common for the hostess at a dinner party to serve the guest less food. It is seen as a compliment for the guest to ask for more. This also prevents the guest from losing face if he does not like the food. ( high context culture) Germans are observed to recap their presentations after they have presented. This is a common practice for them. They don’t rely on nonverbal cues.
- 15. Question for audience? French people feel that German insult their intelligence by explaining the obvious, while German feel that the French manager don’t provide any directions.