study project report on Hero Motocorp (Secondary data). this project report will be very helpful for MBA CANDIDATES

1. HERO MOTOCORP
Presented by- Kishor G. Lamdande
MBA-I
Rajiv Business School,Pune

2. INTRODUCTION
 Hero MotoCorp Ltd. (formaly hero honda motors ltd) is the
world’s largest two wheeler manufacturer based in India.
 World’s No.1 two wheeler company in terms of unit volume
sales.
 The company was joint venture between india’s hero group
and Honda motor company,Japan that began in 1984 later in
2011 it turn into Hero Motors Limited

3.  VISION
 The story began with a simple vision – the vision of a mobile and
an empowered India, powered by its bikes. Hero MotoCorp Ltd.,
company’s new identity, reflects its commitment towards
providing world class mobility solutions with renewed focus on
expanding company’s footprint in the global arena.
 MISSION
 Hero MotoCorp mission is to become a global enterprise fulfilling
its customers’ needs and aspirations for mobility, setting
benchmarks in technology, styling and quality so that it converts
its customers into its brand advocates. The Company will provide
an engaging environment for its people to perform to their true
potential

4.  Strategy
 Hero MotoCorp key strategies are to build a robust product
portfolio across categories, explore growth Opportunities
globally, continuously improve its operational efficiency;
aggressively expand its reach to customers, Continue to
invest in brand building activities and ensure customer and
shareholder delight.
 Brand
 The new Hero is rising and is poised to shine on the global
arena. Company’s new identity “Hero MotoCorp Ltd.” It is
truly reflective of its vision to strengthen focus on mobility and
technology which is creating global footprint.

5.  Manufacturing
 Hero Honda bikes are manufactured across three globally
benchmarked manufacturing facilities. Hero MotoCorp has
five manufacturing facilities based at Dharuhera, Gurgaon,
Neemrana, Haridwar and Halol under Green Field stage.
These plants together have a production capacity of 76 lakh+
2-wheelers per year.
 Distribution
 The Company’s growth in the two wheeler market in India is
the result of an intrinsic ability to increase reach in new
geographies and growth markets. Hero MotoCorp extensive
sales and service network now spans over to 5000 customer
touch points

6. ORGANISATION CULTURE
 Provide friendly environment to employees.
 Encourage its employees to put in their best.
 Embedded with humanity and honesty to achieve mutual
respect.

7. Financial report in brief
Particulars 30th May 2017 30th May 2018
Total sales 7,69,138 units 7,20,739 units
Total Income 32756.31 28997.42
Profit for the Year 3697.36 3377.12
TOTAL EXPENSES 26950.30 23840.18
Value per share Rs 3798.5 Rs-2670.15
(price per share)

8. Important people
Brijmohan Lall Munjal
(1 July 1923 – 1 November 2015)
Founder and chairman of
the Hero MotoCorp.

9. Current MD & CEO
Pawan Munjal Sunil Kant Munjal
Chairman & M.D & CEO Chief Executive Officer

10. Tagline of hero motoCorp
Hum Mein Hai Hero…
Lage Aisa Family Jaisa…
Dhak Dhak Go….