Hero MotoCorp Ltd. is the largest two-wheeler manufacturer in India and the world. It was founded in 1984 as a joint venture between Hero Cycles of India and Honda of Japan called Hero Honda Motors Ltd. In 2010, the joint venture was terminated and the company was renamed Hero MotoCorp Ltd. The company manufactures a range of motorcycles and scooters across various categories. Key strategies include building a robust product portfolio, exploring global growth opportunities, improving operational efficiency, expanding customer reach, investing in branding, and ensuring customer and shareholder satisfaction.

1. CareerPointUniversity
Hamirpur
MBA- 2

2. HEROMOTOCORPLTD.
 Presented By:-
 Neeraj
 MBA 4th sem

3. Industry
Type
Automotive
Public Company
Founded 19 January 1984
Founder(s) Brijmohan Lall Munjal
Headquarters New Delhi, India
Area served India, Sri Lanka
Key people Deya Varadh Sens (Chairman)
Pawan Munjal (MD & CEO)
Products Motorcycles, scooters, three-wheeler vehicles

4. HISTORY BACKGROUND
 Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is
the world's largest manufacturer of two - wheelers, based in
India.
 In 2001, the company achieved the coveted position of being
the largest two-wheeler manufacturing company in India and
also, the 'World No.1' two-wheeler company in terms of unit
volume sales in a calendar year. Hero MotoCorp Ltd. continues
to maintain this position till date.
 Hero Honda started in 1984 as a joint venture between Hero
Cycles of India and Honda of Japan.
 The joint venture between India's Hero Group and Honda
Motor Company, Japan has not only created the world's single
largest two wheeler company but also one of the most
successful joint ventures worldwide.

5.  In December 2010, the board of directors of the Hero Honda Group
have decided to terminate the joint venture between Hero Group of
India and Honda of Japan in a phased manner.
 Under the joint venture Hero Group could not export to
international markets (except Sri Lanka and Nepal) and the
termination would mean that Hero Group can now export.
 Since the beginning, the Hero Group relied on their Japanese
partner Honda for the technology in their bikes.
 Honda will continue to provide technology to Hero Honda
motorbikes until 2014 for existing as well as future models.
 in August 2011 the company was renamed Hero MotoCorp with a
new corporate identity.

6. –
 Vision
The story of Hero Honda began with a simplevision
the vision of a mobile and an empowered India, powered by
its two wheelers. Hero MotoCorp Ltd., company's new
identity, reflects its commitment towards providing world
class mobility solutions with renewed focus on expanding
company's footprint In the global arena.
 Mission
Hero MotoCorp’s mission is to become a global enterprise fulfilling its customers'
needs and aspirations for mobility, setting benchmarks in technology, styling and
quality so that it converts its customers into its brandadvocates.

7.  STRATEGY
Hero MotoCorp’s key strategies are to build
a robust product portfolio across categories, explore
growth opportunities globally, continuouslyimprove
its operational efficiency, aggressively expand its reach
to customers, continue to invest in brand building
activities and ensure customer and shareholder delight.
 Brand
The new Hero is rising and is poised to shine on the globalarena.
Company's new identity "Hero MotoCorp Ltd." is truly reflective of its visionto
strengthen focus on mobility and technology and creating
global footprint. Building and promoting newbrand
identity will be central to all its initiatives, utilizing
every opportunity and leveraging its strongpresence
across sports, entertainment and ground-levelactivation

8. key policy
 A company that believes in maintaining ecological standards along
with business standards.
 "We must do something for the community from whose land we
generate our wealth."
- Chairman Dr.Brijmohan Lall Munjal.
 At Hero MotoCorp, our goal isn't limited to business but
encompasses the broader spectrum of serving humanity through
social initiatives. Hero MotoCorp takes a stand as a socially
responsible enterprise respectful of its
environment.
 Hero MotoCorp has been strongly devoted not only to environmental
conservation programs but also expresses the increasingly
inseparable balance between economic concerns, environmental and
social issues faced by business. A business must not grow at the
expense of mankind but must serve humankind at large.

13. PRODUCT
PORTFOLIO

14. 1985—HERO HONDAMOTORCYCLE CD100
LAUNCHED
Price-
38000/-

15. 1999 – HEROHONDAMOTORCYCLE CBZLAUNCHED.
PRICE-
48000/-

16. 2003- HEROHONDAMOTORCYCLESPLENDORPLUS,
PASSION PLUS KARIZMA LAUNCHED
PRICE-
45000/-
PRICE-
48000/-
PRICE-
65000/-

17. 2005—HERO HONDAMOTORCYCLESUPERSPLENDOR,
CDDELUXE,GLAMOURLAUNCHED
PRICE-
56000/-
PRICE-
62000/-
PRICE-
55000/-

18. 2007—NEW MODELSOFHEROHONDAMOTORCYCLE
SPLENDORNXG,PASSION PLUS
PRICE-
59000/-
PRICE-
52000/-

19. 2008—NEW MODELSOFHEROHONDA
MOTORCYCLESPLEASURE, PASSION PRO
LAUNCHED
PRICE- 48000/- PRICE-
56000/-

20. 2008— HEROHONDAMOTORCYCLESCBZXTREME
LAUNCHED
PRICE
78000/-

21. 2009— HEROHONDAMOTORCYCLEKARIZMA–
ZMRLAUNCHED
PRICE-
84000/-

22. 2010—HERO HONDAMOTORCYCLESPLENDORPRO
LAUNCHED
PRICE
-
57000/-

23. 2012- MAESTROTHEMUSCULINESCOOTER
IGNITORTHEYOUNGGENERATIONBIKEARE
LAUNCHED.
PRICE-
58000/-
PRICE-
70000/-

26. CRITICAL SUCCESS FACTOR
Affordable Price
Innovation
Distribution network
Quality

27. Key Performance Indicator
Affordable Price
• Customer lifetime value
• Profit & cost
• Customer acquisiton cost
Distribution channel
• Number of distribution network
• Number of outlets /retailors
Quality
• Number of complaints
• Number of rejection rate
• Recall of product