Hero MotoCorp is an Indian multinational motorcycle and scooter manufacturer headquartered in New Delhi. It is the largest two-wheeler manufacturer in the world. The company was originally formed as a joint venture between Hero Cycles of India and Honda of Japan in 1984. In 2011, Hero MotoCorp became an independent company after terminating its joint venture with Honda. The company has a strong brand image in India and has expanded globally to Latin America, Africa, and West Asia. It established R&D centers in Germany and Jaipur to develop its own products and technologies as it faces increasing competition in India and aims to grow further internationally.

1. UNIVERSITY OF JAMMU
NAME : DHEERAJ SINGH ANDOTRA
ROLL NO. : 0002MBIB21
SUB. TITTLE : INTERNATIONAL BUSINESS ENVIRONMENT
SUB. CODE : PSIBTC221
SUBMITTED TO : Mrs. Swati Sharma

2. HERO MOTORCORP

3. COMPANY PROFILE
• Hero MotoCorp Limited, formerly Hero Honda, is an
Indian multinational motorcycle and scooter manufacturer.
• Headquartered in New Delhi.
• The company is the largest two-wheeler manufacturer in
the world and also in India.
• Hero Honda started its operations in 1984 as a joint
venture between Hero Cycles of India
and Honda of Japan.
• As of 31 March 2020, the company has an annual capacity
of 9.1 million units in its 8-world class manufacturing
facilities. Apart from these manufacturing facilities the
company also has 2 R&D facilities, in Germany & Jaipur
respectively.

4. MISSION | VISION | VALUES
• Our vision
Be the future of mobility
• Our mission
Create: a mobility roadmap
Re-define mobility through the creationof a mobility roadmap.
Collaborate: with partners andbroader teams
Capitalize on our unique position to leverage partnerships and teamwork, co-create solutions that benefit
the community, while we care for both theinternal and external environmental ecosystems and support
sustainability.
Inspire: our stakeholders
Moving forward with purpose we willinspire our colleagues, customers, andcommunities. We
thrive on the local and global stage.

5. • Our values
Passion
We have the ‘JOSH’ – we are driven to deliver our best every day; loving whatwe do, to
be bold and have fun.
Courage
We are risk-takers, pioneers, unafraidto question the status quo.
Respect
We show regard and appreciation foreveryone; celebrate diversity, act withconfidence
yet humility.
Responsible
We are accountable for our actions andperformance; delivering outcomes
as a team, caring for each other andthe environment.
Integrity
Our behavior is ethical; and we dothe right thing even when no one
is watching.

6. GEOGRAPHIC
PRESENSE
R&D Centers
Centre of Innovation and
Technology, Jaipur
Hero Tech Center, Germany

8. STRENGTHS
• Enormous Brand Equity: This is one of the largest strengths of Hero MotoCorp. This
company is one of the largest performers in the market of two-wheelers.
• Dominant Brand Image: A corporation can barely accumulate once it is prominent by its
denomination name. Hero MotoCorp is one of those corporations that can play tough on
the popularity area.
• Terrific Distribution: Hero MotoCorp has more than 3000 dealerships and service
centers which have made it the leading company in the enterprise.
• Broad Variety of Products: The extra commodities a corporation takeoff successfully,
the more prominent it becomes.
• Awards and Recognition: Customers can be sure of a brand when it is conceded with
prizes and awards. Hero MotoCorp has obtained many in all these years.
• Sponsorship: Events associated with sports and racing provide sponsorships to the
corporation that has made it hugely prominent among all its opponents.

9. WEAKNESSES
• Poor Gender Diversification: As of late 2018, Hero MotoCorp
had only 256 female workers out of 8266.
• Lack of Innovation: Hero MotoCorp is undergoing a lack of
significant talent particularly in the field of technology and digital
modification.
• Customer Dissatisfaction: Even though the appetite for
commodities has not gone under there is a simmer for the
understanding of dissatisfaction among the customers of Hero
MotoCorp.
• Declining Assistance: In a study conducted by the
International Journal of Innovative Research in Science,
Engineering and Technology in 2015, the overall service quality
for Hero MotoCorp fell below the expectations of end

10. OPPURTUNITIES
• Development in Artificial Intelligence: Hero MotoCorp can utilize
growths in artificial intelligence to better indicate customer demand,
cater to closet segments, and make better suggestion engines.
• Evolving Preferences of Customers: The exponential expansion
meant in the population, and particularly in the existing or likely
customer segments is a great growth chance for the business
organization.
• Changing Technology Landscape: The growth of new
technologies to boost the product output and delivery procedure can
be influenced to embed creation in business systems. The
progressive technological integration can reduce costs, improve
efficiency and result in the quick introduction of innovative
commodities.

11. WHY HERO MOTOCORP WENT GLOBAL ?
• Tough competition in two-wheelers and
motorcycle sales in India pushed Hero MotoCorp
to go global.
• By December 2010, the board of directors of the
Hero Honda Group had decided to terminate the
joint venture between Hero Group of India and
Honda of Japan.
• The name of the company was changed from Hero
Honda Motors Limited to Hero MotoCorp Limited
on 29 July 2011. Hero MotoCorp can now export
to Latin America, Africa and West Asia.
• On 21 April 2014, Hero MotoCorp announced its
plan on a joint venture with Bangladesh's Nitol-
Niloy Group in the next five years to set up a
manufacturing plant in Bangladesh.

12. WHY HERO MOTOCORP WENT GLOBAL ?
• During the 1980s Hero-Honda Motor
Company brought the concept of two-
wheeler motorcycles in India.Their
motorcycles were popular in the Indian
market because of their fuel economy and
low cost. By 2010, Hero Honda Motor
Company was regarded as the world’s
largest manufacturer of two-wheelers.
• Hero Honda wanted to expand its business
and scale it up by entering into the next
growth phase by focusing on manufacturing
its own products. So, it needed to invest in its
own Research & development. So it
established its own R&D plant in Germany.

13. THANKS