1. Page |1
A project report
On
HERO motocorp’s
Submitted by:-
1) Vasavani rajendra.p
2) Jani krunal.m
3) Patel daxil.
4) Patel urmil.m
Submitted to:-
Miss. Varsha turi
2. Page |2
ACKNOWLEDGMENT
We are the student of M.B.A and we have got the opportunity to prepare the management
report on HERO MOTOCORP. We express our sincere gratitude towards all those who
help me in the preparation of this project which has been the learning experience.
It was indeed a great experience to prepare the project report. The excitement for a
student of M.B.A level in preparing of such kind of report calls for a great challenges from all
sides.
This report would not have been possible without the help of Prof. VARSHA TURI for her
help in the field of management. My sincere thanks to M.B.A staff for having granted me
guidance at every stage. We would like to give my special thanks to HERO MOTOCORP.
for providing us valuable information.
As this project is very helpful in my life, we are really thankful to all of them who gave us
opportunity and help me to prepare this project.
3. Page |3
PREFACE
We are the student of M.B.A programmed. It is necessary to have the knowledge and
managing skills of the business. We gain theoretical knowledge in college but are not enough
for development, but also to have the practical knowledge.
We are presenting this report on the industry HERO MOTOCORP. This report has all
information which starts from the origin to until the date. It helps in better developing of
knowledge about the industrial management.
The main object of preparing this report is to develop the skill, practical knowledge about
industrial attitude and ability to perform specified job in industrial in systematic and modern
way.
What follows is a comprehensive analysis of the HERO MOTOCORP made possible due to
joint efforts of our professors and all of us.
5. Page |5
INTRODUCTION
Hero MOTOCORP LTD., Formerly HERO HONDA, Is An
Indian Motorcycle And Scooter Manufacturer Based In New Delhi in
India.
Hero Honda Started In 1984 As A Joint Venture Between Hero Cycles Of
India And Honda Of Japan.
The Company Is The Largest Two Wheeler Manufacturer In India. The
2006 Forbes 200 Most Respected Companies List Has Hero Honda
Motors Ranked In 2010, When Honda Decided To Move Out Of The
Joint Venture. Hero Group Bought The Shares Held By Honda.
Subsequently, In August 2011 the Company Was Renamed Hero
MOTOCORP with A New Corporate Identity.
On June 4, 2012,Hero MOTOCORP Approved A Proposal To Merge
The Investment Arm Of Its Parent Hero Investment Pvt. Ltd. Into The
Automaker.
The Decision Comes After 18 Months Of Its Split From Honda
Motors.[10]
6. Page |6
Company details
Name of the company HERO MOTOCORP
Country India
Founded On January 19, 1984
Industry Automobile industry
Head quarter New Delhi
Key people Brijmohan lall munjal
Product Two wheeler &
Four wheeler
Employees 14000
Registered office Hero MOTOCORP LTD.
34,community centre, basant lok,
Vasant vihar, new delhi-110057 india.
Tel.-+91-11-26142451,26144121
Website www.heromotocorp.com
7. Page |7
PLANNING:
Plans Are Prepared In Response To Such Questions As To What Is
To Be Done, How, Where And When It Is To Be Done.
In The Absence Of Planning, Waste Of Time, Energy And Resource
Will Result. Business May Achieve Success Without Planning, But It
Cannot Have Enough Vitality To Face Crisis Or To Explit Fully The
Opportunities Available.
DEFINATION PLANNING:
Planning is the selecting and relating of facts and using of assumptions
regarding the future in the visualization of formulation of proposed
activities believed necessary to achieve desired result.
STEPS OF PLANNING:
1- Establishing Objectives
2- Building Premises
3- Collection, Classification And Analysis Of Data
4- Determining Alternatives Courses
5- Evaluating Alternatives
6- Selection Of A Course Of Action
7- Preparing Derivative Plans
8- Providing Follow-Up.
8. Page |8
Vision
The Story Of Hero Honda Began With A Simple Vision - The Vision Of A
Mobile And An Empowered India, Powered By Its Bikes. HERO
MOTOCORP LTD., Company's New Identity Reflects Its Commitment
Towards Providing World Class Mobility Solutions With Renewed Focus
On Expanding Company's Footprint In The Global Arena.
Mission
Hero Motocorp's Mission Is To Become A Global Enterprise Fulfilling Its
Customers' Needs And Aspirations For Mobility, Setting Benchmarks In
Technology, Styling And Quality So That It Converts Its Customers Into
Its Brand Advocates. The Company Will Provide An Engaging
Environment For Its People To Perform To Their True Potential. It Will
Continue Its Focus On Value Creation And Enduring Relationships With
Its Partners.
9. Page |9
Objective
Hero Motocorp Ltd. (Formerly Hero Honda Motors Ltd.) Is The World's
Largest Manufacturer Of Two - Wheelers, Based In India.
In 2001, The Company Achieved The Coveted Position Of Being The
Largest Two-Wheeler Manufacturing Company In India And Also, The
'World No.1' Two-Wheeler Company In Terms Of Unit Volume Sales In A
Calendar Year. Hero Motocorp Ltd. Continues To Maintain This Position
Till Date.
Strategy
Hero Motocorp's Key Strategies Are To Build A Robust Product Portfolio
Across Categories, Explore Growth Opportunities Globally, Continuously
Improve Its Operational Efficiency, Aggressively Expand Its Reach To
Customers, Continue To Invest In Brand Building Activities And Ensure
Customer And Shareholder Delight.
10. P a g e | 10
Awards
Two-Wheeler Manufacturer Of The Year Award By Bike India Magazine.
"Most Recommended Two-Wheeler Brand Of The Year" Award By CNBC Awaaz
Consumer Awards.
Ranked No 1 Brand In The Auto (Two-Wheelers) Category In The Brand Equity "Most
Trusted Brand"2011 Survey
2010:-Rated As Top Indian Company In Automobile - Two Wheelers Sector By Dun &
Bradstreet - Rolta Corporat Awards.
2010 :-.Ranked No. 3 Most Trusted Brand Across Categories Amongst Young Adult
Males
Company Of The Year Awarded By Economic Times Awards For Corporate
Excellence.
2009:- Most Preferred Brand Of Two-Wheelers" Award At The CNBC Awaaz
Consumer Awards.
2008:-NDTV Profit Business Leadership Award 2008 - Hero Honda Wins The Coveted
"NDTV Profit Business Leadership Award 2008".
Asian Retail Congress Award For Retail Excellence
TNS Voice Of The Customer Awards:
2007:-The NDTV Profit Car India & Bike India Awards 2007 :
2006:-Adjudged 7th Top Indian Company By Wallstreet Journal Asia (Top Indian Two
Wheeler Company).
Best In Its Class Awards For Each Category By TNS Total Customer Satisfaction
Awards 2006:
2005:- Awaaz Consumer Awards 2005 - India's Most Preferred Two-Wheeler Brand By
CNBC In The 'Automobiles' Category. Bike Maker Of The Year Award By Overdrive
Magazine.
2004:-Winner Of The Review 200 - Asia's Leading Companies Award (3rd Rank
Amongst The Top 10 Indian Companies).
ICSI National Award For Excellence In Corporate Governance 2004 By The Institute
Of Company Secretaries Of India.
2003:-Winner Of The Review 200 - Asia 'S Leading Companies Award (3rd Rank
Amongst The Top 10 Indian Companies).
Most respected Company In Automobile Sector By Business World.
2002:- Ranked 4th In 'Overall Best Managed Company' Category, Ranked 3rd In 'Best
Financial Management' And 'Best Highest Wealth Creating Company Of The Year
Award By The Money.
2001:-Winner Of Three Leaves Award For Showing Corporate Environment
Responsibility In The Automobile Sector By Centre For Science & Environment.
1999:-National Productivity Award For The Best Productivity Award In The Category
Of Automobile & Tractor Presented By Vice President Of India.
1995:-National Award For Outstanding Contribution To The Development Of Indian
Small Scale Industry (NSIC Award - Presented By President Of India).
1991:-Economic Times-Harvard Business School Award For Corporate Performance To
Hero Honda Motor
11. P a g e | 11
ORGANIZING
CHARACTERISTIC OF ORGANISATION:
(1) It is set up to realise the objective:
(2) Organisation is a co-operative activity:
(3) Division into departments :
(4) Delegation of Authority ;
(5) Organisation Establishes Authority Relationship :
(6) Organisation is closely linked with Planning ;
(7) Organisation is flexible ;
(8) Organisation must be stable :
(9) Provision for supervision and control:
(10) Importance of human element:
STEPS IN ORGANISATION
(1) Determining the objectives
(2) Preparing a list of activities
(3) Grouping of activities
(4) Determining the positions
(5) Delegation of Authority
(6) Establishing the positions
12. P a g e | 12
Production Process
“Production is a process of conversion of raw material into finished good
With th help of different resources.”
And the production process is the combination of certain steps to obtain the final
product. The steps collectively are said as process.
13. P a g e | 13
Chart of Production Management
PRODUCTION
GENERAL MANAGER
MACHINES OPERATOR REFINARY OPERATOR
ASSISTANT
WORKERS
14. P a g e | 14
Distribution
The Company's growth in the two wheeler market in India is the result of
an intrinsic ability to increase reach in new geographies and growth
markets. Hero MOTOCORP'S extensive sales and service network now
spans over to 5000 customer touch points. These comprise a mix
of authorized dealerships, service & spare parts outlets and dealer-
appointed outlets across the country.
Performance
Total unit sales of 54,02,444 two-wheelers, growth of 17.44 per cent
Total net operating income of INR 19401.15 Corers, growth of 22.32 per
cent
Net profit after tax at INR 1927.90 Corers
Total dividend of 5250% or INR 105 per share including Interim Dividend
of INR 70 per share on face value of each share of INR 2 each
EBIDTA margin for the year 13.49 per cent
EPS of INR 96.54
15. P a g e | 15
Type of product
Category: Hero Honda motorcycles
Sleek
Street
Achiever
Ambition 133, Ambition 135
CBZ, CBZ Star, CBZ Xtreme
CD 100, CD 100 SS, Hero Honda Joy, CD Dawn, CD Deluxe, CD Deluxe (Self Start)
Glamour, Glamour F.I
Hunk
Karizma, Karizma R, Karizma ZMR FI
Passion, Passion Plus, Passion Pro
Pleasure
Splendor, Splendor+, Splendor+ (Limited Edition), Super Splendor, Splendor
NXG,Splendor PRO
Hero Impulse launched in 2011 after the separation of hero and Honda. Its India's
first off-road and on road Bike.
16. P a g e | 16
DIRECTING:
“ It is the executives function of guiding and overseeing
subordinates.”
CHARACTERISTICS OF DIRECTINGS:
(1) Pervasive Function
(2) Directing is a continuing process
(3) Direct Supervision
(4) Directing has a wide scope
(5) The Person directing works as co-ordinator
(6) Directing is a Motivating factor
(7)Anticipates Efficient Communication
(8) Directing is a managerial Functions
17. P a g e | 17
TRAINING OF NEW WORKERS
Hero motocorp ltd provide some of introductory training or orientation for most
of their new employee. It may take the foam of an older employee assigned to
show the new employee “the ropes” or it may be left to the HR department or
the individual’s new supervisor to show them where the coffee pot is and how
to apply for time off
Training and development
E-Learning Facilities Available On The Company’s Intranet Which Was
Facilities By Computer Literacy Training
Computer Bases Training Packages And Multimedia Tanning Materials
Safety Training Received Special Attention Based On Dupont
Guidelines Identification Of Skills Gaps,There Is A Plan In Place To
Introduce A Technical Compantycy Assessments System
Faculty Support
Up-Skilling Employee Thought Process Based, On The Job Tanning
And Diploma Course Throw Premium Engineering Institute
Directed Learning –Strengthening’s The Leadership Pipelines Coupled
With Emerging Needs Of Growth Projects Across Geographic’s
18. P a g e | 18
RECRUITMENT
Recruitment is a continuous process whereby the firm attempts to develop
A pool of qualified applicants for the future human resources needs even though
Specific vacancies do not exist.
Usually, the recruitment process starts when a manager initiates an employee
requisition for a specific vacancy or an anticipated vacancy.
Source of recruitment
INTERNAL EXTERNAL
Transfers Press advertisement
Promotions Educational
Upgrading institutes
Demotion Placement agencies/
Retired employees Outsourcing
Retrenched Employment
employees exchange
Dependents and Labour contractor
Relatives of Unsolicited
deceased applicants
employees. Employee referrals
Recruitment at
factory gate
19. P a g e | 19
Employee Benefits & Services
VACATION:-
Employers may offer unpaid vacation time as well. The amount of
vacation time
Varies greatly and depends on the company’s policy, but amounts typically
range from
5 to 20 vacation days per year.
Most employee benefit packages include vacation time. These days off are
usually paid Though some benefits.
SICK DAYS:-
Employee may receive paid or unpaid sick days as part of their employee
benefits package.
The amount of sick days an employee receives varies depending on company
policy and seniority.
Retirement:-
An employer may offer pension or saving plans for employees to save for
Retirement. An employer may set specific amount of money to be contributed
to an employee’s pension on an incremental basis or the employer may offer a
matching Benefits program.
Health spending accounts:-
A health spending account or flexible spending account may be offered
by the employer to help offset the cost of medical care not covered by health
insurance. Qualifying expenses usually include co-payments for doctor’s visit,
prescription costs or over-the-counter medication.
These programs may be a reimbursement model, where employees submit
qualifying receipts for reimbursement, or the employee may receive a debit card
that can only be used for medical expenses.
20. P a g e | 20
CONTROL:
CONTROL IS AN IMPORTANT FUNCTIONS OF THE MANAGEMENT IN
AS MUCH AS, IT IS THROUGH CONTROL THAT THE MANAGEMENT
CAN CHECK WHETHER THE ACTUAL PERFORMANCE IS IN
ACCORDANCE WITH THE PREDETERMINED PLAN , INSTRUCTIONS
ISSUED AND ESTABLISHED PRINCIPLES.
DEFINATION:-
Control Means Maintains The Equilibrium Between Ends Means,
Output And Efforts.
PLANNING CONTROL
STEPS
BUSINESS ENTERPRISE
21. P a g e | 21
Control policy of HERO MOTOCORP LTD.
Consistently meet specified environmental performance criterion
among the participants of the supply chain.
Ensures more consistent corporate environmental behavior among all
players in the chain of products and services.
Greener production is leaner production-do more with less.
Increases market acceptability and reach.
Reduces all round liability & long-term risk.
Improves inventory control.
Reduces packaging costs and improves recycling & reuse.
Improves status with regulatory agencies.
Improves public relations and corporate image
Improves supplier relations and productivity.
22. P a g e | 22
FINDINGS
There was a huge amount of scrap. For the security of the workers they
providing helmet to them and they also provide a healthy environment.
Safety of employees is very good in the plant of HERO.
They arrange daily meeting of management person and discuss the
problems with each other. It’s good thing for the company and make
strong company’s management.
The company use the T.V media for its advertising and promotion like
other companies.
Company include more and more social activities which can also help it
earn the publicity.
23. P a g e | 23
BIBLIOGRAPHY
www.heromotocorp.com
LIST OF BOOKS
Principle of management (Gujarat university)
