This document provides an overview of Melissa Paretta's personal brand exploration project. Some key details include: - Melissa is from Queens, New York and her passion is sports. Her goals are to become a sports reporter or commentator. - She outlines potential job titles, her brand archetype of being positive and happy, and potential mentors and internships. - Melissa analyzes her current skills and areas for improvement. She recognizes she currently lacks industry experience. - Short, mid, and long term goals are outlined to build her brand and online presence over the next few years.

1. PERSONAL BRAND EXPLORATION
Melissa Paretta
Project & Portfolio I: Week 1
9/26/2023

2. I’m Melissa Paretta, the things that make me
who I am are the things I love the most. My
family, friends and sports. I’m from Queens
New York. My past helped me become the
person I am today because I’ve learned from
my mistakes, I have never applied myself to
school and I
fi
nally went back and I’m doing
better than ever. My goals in life are to
become a sports reporter and or
commentator. My passion has always been
sports and I want to continue that for a career.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Morning show host
• Radio announcer
• Anchor
BRAND ARCHETYPE - My brand
the innocent brand is about
happiness and putting positive
thinking out in the world. I go about
my work differently than others
because I try to be as positive as I
can be, I am a hard worker. I try to
go above and beyond for others,
which makes me happy to do so.
Sports broadcasting and or sports management
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers at Reporting jobs
TARGET AUDIENCE
Katie Curio
Outreach Plan:
• I will research information about her before contacting
her.
• I will email her and ask her about the position and what
needs to be done to get the job.
• The time Frame for when I will contact her is after my
graduation and I have some experience.
PROFILE
PICTURE
[Senior Manager] at [Fox
News]
Taylor Monti
Outreach Plan:
• I will research the job and see if I’m
fi
t for it
• Im going to use email to request information about the
Job and information on how to apply.
• I would love to work for ESPN as soon as possible but I
know its not doable so I will get some experience
fi
rst
with an internship elsewhere or maybe with them.
PROFILE
PICTURE
[Talent Acquisition ] at
[ESPN]
Alexandrea Torre
Outreach Plan:
• I will look up if studio research will help me get my foot
in the door with reporting and see if this job will help
• I will research out through email to ask about the
position.
• The time frame I have for this job would be to try it out
while I am still in school.
PROFILE
PICTURE
[Marketing Manager] at [Yes
Network]

5. GOALS
Short Term: Immediately after Graduation year I want
to get my brand going and out there so people will know
who I am and
fi
nd a job in the
fi
eld I want for my career
hopefully within the
fi
rst six months. I will increase my
brand with A 100 new followers
Mid Term: Within the
fi
rst year I hope to be settled in as
an internship or paid job for sports reporting and or
sports journalist. With a big following for my brand at
this time I feel it’ll be up to about 400 followers
Long Term: After the year is up I hope to have found a
steady job in my
fi
eld and my brand is doing excellent
with a big following in sports, at this point it will be
around 1000 followers and with room to keep growing.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Music or sound editing software
SOFT
HARD
NOVICE / Adept / Expert
Data base user interface software NOVICE / Adept / Expert
Speaking Novice / ADEPT / Expert
Active Listening Novice / ADEPT / Expert
Operating a graphics machine
SOFT
HARD
NOVICE / Adept / Expert
Assisting with statistics NOVICE / Adept / Expert
Critical thinking Novice / ADEPT / Expert
Reading comprehension Novice / ADEPT / Expert

7. I will provide knowledge and my input on sports to get the job done.
PROMISE

8. CREDENTIALS
Work Experience:
• Cahier at burger king
• Supervisor/shift lead at Walgreens
(current job)
Education:
• Highschool diploma. Centereach
highschool
• In progress to get my Sportscasting, B.S., Full Sail University I
fi
nish in the year 2025
Awards:
• I am a shift lead at Walgreens. I been
here eight in a half years. I also did
volunteer work at a hospital in high
school. I am the hardest worker and I
always the job at hand. I stay at one
place for a long time.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Dan Hanson
Industry Experience:
• Industry experience goes here
Education:
• Fullsail graduate. Sportscasting degree
Leadership Experience:
• Became a full-time director in six months
• Been working in Tv for seven years.
Skills and Pro
fi
ciencies:
• Video editing - X endorsements
• Broadcast journalism - X endorsements
• Sports coverage - X endorsements
Melissa Paretta
Overall Online Presence:
• Dan Hanson has 12 Licenses & certi
fi
cations on his
Linkedin. He has 5 honors and awards from fullsail.
He has 187 connections.
• Grade: Above average. 50-100
HEADSHOT HEADSHOT
Industry Experience:
• No industry experience
Education:
• High school diploma
• Currently in Fullsail Sportscasting Bachelor degree.
Leadership Experience:
• Shift lead at Walgreens
Skills and Pro
fi
ciencies:
• Knowledge on sports. 0 endorsements
• Can research and look up play by play. 0 endorsements
• Public speaking- 0 endorsements
Overall Online Presence:
• I do not have any connections online, I don’t have a
online presence.
• Grade: Poor 10-100

10. COMPETITION
Spencer Pierce
Noteworthy Experience:
• On air talent.
• Tv social media team
Melissa Paretta
HEADSHOT HEADSHOT
Industry Experience:
• Weekend sports anchor/reporter at
WDIO.
• Yes network production runner
Education:
• Syracuse university Bachelors of science
• Greenwich Highschool
Skills and Pro
fi
ciencies:
• Anchor and reporter
• Social media strategy team
• Associate producer
Overall Online Presence:
• Spencer Pierece has 500 plus connections
• He has a good following and a good online presence
• Grade: Superior?, 90 out of100
Industry Experience:
• No industry experience
Education:
• High school diploma
• Currently in Fullsail Sportscasting Bachelor degree.
Leadership Experience:
• Shift lead at Walgreens.
Skills and Pro
fi
ciencies:
• Knowledge on sports. 0 endorsements
• Can research and look up play by play. 0 endorsements
• Public speaking- 0 endorsements
Overall Online Presence:
• I do not have any connections online, I don’t have a
online presence
• Grade: Poor 10-100

11. BRAND POSITION
For my future employers you should hire me
becuase I am a hard worker. I’m always on time.
I’m loyal to the company Ive been at my current
job for eight years so I don’t move place to place.
My work will always get done without excuses, I’m
determined and driven with any task that is given
to me.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• WFUV on Record
‣ 10/30/23 | Fordham University
• The OTT awards
‣ 11/29/23 | Madrid
• The SVG Summit
‣ 12/12/23 | New York City
Digital Marketing
• Primary Content:The content I want to create is sports
content and talking about the games and news. For my brand
archetype is the innocent brand so I hope to bring happiness
to my followers who enjoy sports and get a chance to see
different opinions about sports.
• Primary Tools: I will use my Instagram and twitter to get my
content going. I will strive for 5 days a week to post, sporting
events happen all the time so I would need to keep up with
news and updates.
• Website: I would use my skills in my portfolio to get my sports
logos up and get more people on my page to check out my
content and ask opinions on what I need to work on.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I will seek to for help is someone on
linkdln who has done sports reporting or commentating
before. I hope to have a mentor to help me around
spring of 2024.
Formal Education
• Fullsail sportscasting Bachlors degree program
2023-2025
Technical Skills
• Using editing software. National sports media 9/2025
• Operating a teleprompter sportscaster association
1/2026
• Operating control consoles. Amy intership for sports.
1/2024
Soft Skills
• Public speaking, Yes network. 9/2025
• Research and organization skills. 6/2025. ESPN
• Operate under pressure, 1/2024, any reporting
internship.

14. Melissa Paretta
H
“
Hey hiring managers I see a problem that not many
Women are in the sports commentating
business, I can be a great hire based on
My knowledge, passion and dedication
for sports. All my friends and family will tell you I
devote my life to sports.

15. REFERENCES
Katie Curcio. LinkedIn. (n.d.). https://www.linkedin.com/today/author/katie-curcio
27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/27-3011.00
27-2012.03 - media programming directors. O*NET OnLine. (n.d.-a). https://
www.onetonline.org/link/summary/27-2012.03
27-3023.00 - news analysts, reporters, and journalists. O*NET OnLine. (n.d.-c).
https://www.onetonline.org/link/summary/27-3023.00
Alexandra Torre | Linkedin. (n.d.). https://www.linkedin.com/in/alexandra-
torre-972013122
DigitalSynopsis.com. (2023, July 19). What different types of fonts mean and how to
use them. Digital Synopsis. https://digitalsynopsis.com/design/font-
psychology-emotions/
WFUV’s on the record 2022. WFUV. (n.d.). https://wfuv.org/record22
Filmfare Ott Awards 2022.
fi
lmfare.com. (n.d.). https://www.
fi
lmfare.com/awards/
fi
lmfare-ott-awards-2022/
Spencer Pierce - Sports Anchor/reporter - WDIO/WIRT-TV - linkedin. (n.d.-c). https://
www.linkedin.com/in/spencer-pierce-5172021a3