This document provides a SWOT analysis, Porter's Five Forces analysis, PEST analysis, and balanced scorecard for HEMA PRIYA. The SWOT analysis identifies strengths such as high brand equity and state-of-the-art infrastructure, weaknesses like an inability to meet store opening targets and falling revenue per square foot, opportunities in organized retail and new formats, and threats from competitors and economic conditions. Porter's Five Forces and PEST analysis further examine the competitive environment and macro factors impacting the retail industry. The balanced scorecard outlines goals and key performance indicators across financial, customer, internal process, and innovation/learning perspectives.

1. HEMA PRIYA

2. SWOT ANALYSIS
STRENGTH
WEAKNESS
- High Brand Equity
- State-of-art infrastructure
-promotions
- Variety of stuff under single roof
- Unable to meet store opening
targets
- Falling revenue/sq. ft.
- General perception
OPPORTUNITY
THREAT
• Organized retail (4.15%)
• Evolving consumer preferences
• In Store Experience Improvements
• New formats and consumption
space
- Competitors
- Government policies
- Unorganized retail
-Economic condition

3. PORTER’S FIVE FORCE MODEL

4. ANALYSIS
5 FORCES
ANALYSIS
Rivalry among the competitor
•Reliance Retail, Aditya Birla Group , Vishal
Retail’s, Bharti and Walmart, etc
Threat of entrants
•FDI policy not favorable for international
players.
• Economies of scale (minimum size
requirements for profitable operations)
•High initial investments and fixed costs
•Cost advantages of existing players due to
Bargaining power of supplier
•The bargaining power of suppliers varies
depending upon the target segment.
•The unorganized sector has a dominant
position.
• There are few players who have a slight
edge over others on account of being
established players and enjoying brand
distinction.
Bargaining power of buyers
• Consumers are price sensitive..
•Availability of more choice.

5. PEST ANALYSIS
• POLOTICAL
• Government is stable
• Government policy towards
investment is liberal(49%)
• Labor law
• Restriction for MNC’s
• ECONOMICAL
• Economy is growing(7.2%)
• Recovery from recession
• Monetary policy

6. CONTD….
• SOCIO-CULTURAL
• According to Mckinsey
report Indian consumer
goods market is expected to
reach $400 bl. By 2014
• TECHNOLOGY
• Rapid expansion of IT
sector
• New trends are coming

7. BALANCE SCORECARD

8. BALANCE SCORECARD
FINANCIAL PERSPECTIVE
GOALS
INNOVATION AND LEARNING
PERSPECTIVE

Increase Number of new
apparel designs.

Financial Growth (25%)

Increase shareholders
wealth

Increase R & D output
success rate.

Increase Profit Margin

Employee turnover,
number of complaints.

Employee satisfaction and
retention

9. BALANCE SCORECARD
INTERNAL OPERATION
PERSPECTIVE


Reduce Number of
defects, amount of rework,
number of returns.
Increase machine
efficiency
CUSTOMER PERSPECTIVE

Customer Satisfaction

After Sale services to
retain customer

Market Penetration

10. VALUE ADDITION IN VALUE
CHAIN

MARKETING AND SALES
Loyalty programs are being introduced through information
technology advances which dissuade the customers from
switching over to their competitors.

SERVICES
Big bazaar has been pursuing a dual strategy of cost leadership
and differentiation, which has led to an increased importance
placed on customer service

11. THANK YOU…!