This document discusses strategies for competing in emerging industries. It begins with an introduction to emerging industries and examples in India such as 3D printing, medical technology, renewable energy, and legal marijuana. Challenges of emerging industries are then examined, including acquiring raw materials, product design, limited marketing channels, and funding R&D. A detailed look at 3D printing as an emerging Indian industry is provided. Finally, Porter's Five Forces analysis and other strategies are suggested for competing, such as vertical integration, market development, and product innovation.

1. Strategies for
Competing in
Emerging
Industries
-Rishabh Srivastava
-shipra srivastava

2. Objectives of the session
• Introduction to Emerging Industries
• An overview to Challenges related to emerging industry
• A detailed study of 3-D printing-an emerging industry of
India
• Shaping Strategy for the same.

3. Emerging Industries
• Emerging industries can be defined as the establishment
of an entirely new industrial value chain, or the radical
reconfiguration of an existing one, driven by a disruptive
idea (or convergence of ideas), leading to turning these
ideas/opportunities into new products/services with
higher added value.’
• In other words, these are the upcoming companies and
businesses within new or revitalised sectors that
subsequently become successful or highly sought-after.

4. Features of Emerging
Industries
New and Unproven Market
Proprietary Technologies
Low Entry Barriers
Buyers are first time users

5. Challenges Of Emerging
Industries
Acquisition Of Raw materials
Product Design due to lack of experts
Limited Marketing Channels
Funding R&D and operations

6. Examples Of Emerging
Industries in India
Alternative Technologies like Wind and Solar
Energy
3D printing
*Medical Science is expected to benefit greatly
from 3D printing
Legal Marijuana for edibles and beauty products
*If the market stays its course sales are expected to
surpass $20 billion by year 2020

7. Examples of Emerging
Industries in India
Video Games
Artificial Intelligence
*Experts expect the global demand for
“smart” machines will increase 20%
every year until at least 2020.

8. Factors to be Considered
Market
Business
Environment
Consumer
Market Size
and growth
Openness to
new ideas
Population

9. Factors to be Considered
Infrastructure
Human
Capital
Regulations
Ease Of doing
business

10. SWOT Analysis
Strength
.Niche Concept
.No existing Competitor
Weakness
.Expensive Marketing
.Unproven Market
.Unavailability of technology
Opportunities
.Prices DISCRIMINATION
.CREATING BRAND IMAGE
Threats
.Limited Suppliers
.Adaptability

11. 3-D PRINTING
• The creation of a 3D printed object is achieved using
additive processes. In an additive process an object is
created by laying down successive layers of material
until the object is created. Each of these layers can be
seen as a thinly sliced horizontal cross-section of the
eventual object.
• It all starts with making a virtual design of the object you
want to create. This virtual design is for instance a CAD
(Computer Aided Design) file. This CAD file is created
using a 3D modeling application or with a 3D scanner (to
copy an existing object). A 3D scanner can make a 3D
digital copy of an object.

12. • The 3D printing market is estimated to garner $8.6 billion
by 2020, registering a CAGR of 21% during 2015 - 2020.
• The factors driving this market are reduction of errors,
high degree of accuracy, efficient use of raw materials,
ability to build customized products, simultaneous use of
multiple materials for printing, efficient use of production
time and financials, and competency over traditional
techniques among others

13. Shaping Strategy by Porter’s
Five-Force Analysis

14. Porter’s Five Force Analysis
• POTENTIAL ENTRANTS-low
-If the cost and time for entry in emerging industry is more
,it will be DIFFICULT
-SPECIALIST KNOWLEDGE:-Difficult in the case of 3D
technology
-TECHNOLOGY PROTECTION:-Threat of new entry is
difficult
.SUPPLIER POWER-high
-Less suppliers
-Availability of suppliers product substitute is difficult
-High Switching cost

15. • BARRIERS TO ENTRY
• May have as technology can be used for illegal purpose
• High Operating Cost
• Learning curve is exponential
• Buyers Power
• Moderate buyers
• High loyalty
• Price sensitivity is high

16. • Competition Rivalry
• -Low

17. Strategies that can be
adopted by it
Vertical Integration:- The industry can have alliances with
the,aeroplane industry, toys industry, tools industry for the
supply of parts.
Furthermore the Industry can have alliances with the
medical industry for the supply of artificial body parts.
Stability Strategies:- The industry can provide after sales
services and sell accessories and consumables since its
new to market.

18. • Market Development Strategies:-Such as by heavy
advertisement to attract more buyers.

19. Other Strategies
• Marketer’s should induce initial purchase and to
overcome customers concerns over the product features
and performance reliability.
• Utilize potential buyers' feedback as they always try to
improve the quality of the product and services of the
company.
• Strategic managers are required to have ample suppliers
to offset uncertainty in supply by certain suppliers.

20. • Managers must look to tie up with capital rich firms or
look to being acquired by financially strong firms.
• Getting Product Innovation from time to time.
• Win the early race for industrial leadership by taking bold
moves in creating strategies and with risk taking
entrepreneurship
• Getting the specialized manpower in high expertise.

21. References
• https://www.quora.com/What-are-Indias-5-fastest-
growing-industries
• //www.ukessays.com/essays/marketing/strategies-for-
competing-in-various-types-of-industries-marketing-
essay.php
• https://3dprinting.com/what-is-3d-printing/
• https://www.alliedmarketresearch.com/3d-printing-market

22. THANK YOU
• Strategy is about making choices, trade-offs; it's about
deliberately choosing to be different.
• -Michael Porter