This document provides an introduction and business plan for Bec Sucre Bakery and Café, located in Sunway Pyramid Shopping Mall, Selangor, Malaysia. The bakery and café offers French style pastries, breads, desserts, and beverages. Its target customers include tourists, students, local residents, and all ages. Competitors include Starbucks and Delifrance. Marketing strategies will include reasonable pricing, a loyalty card program, and special event promotions. The business aims to consistently provide high quality products and service in a conceptually designed "Old Paris" environment. Financial projections estimate over RM1 million in profits over three years of operation.
This presentation will provide a recap of the Oregon Wine Board’s 2018 education initiatives and will shine a light on the program’s 2019 focus and opportunities for educating your team in the coming year.
This presentation will provide a recap of the Oregon Wine Board’s 2018 education initiatives and will shine a light on the program’s 2019 focus and opportunities for educating your team in the coming year.
Pitching at Mekong Angel Investor Forum 2016Ngwe Tun
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2014 Customer Loyalty ASEAN Conference: Mike AtkinJim D Griffin
Mike Atkin discusses global trends in customer loyalty marketing, using a case-study approach. Mike, the keynote speaker at the conference, is the Chairman of Customer Strategy Network.
Pitching at Mekong Angel Investor Forum 2016Ngwe Tun
Genius Shan Highlands Coffee is Leading Specialty Coffee Producer from Shan Highlands area and other coffee coffee growing as well. We are running integrated direct trade and eco-tourism.
2014 Customer Loyalty ASEAN Conference: Mike AtkinJim D Griffin
Mike Atkin discusses global trends in customer loyalty marketing, using a case-study approach. Mike, the keynote speaker at the conference, is the Chairman of Customer Strategy Network.
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2. Business Background
Bakery and Café (FnB)
• Combination of French style bakery and café
• Bec Sucre Bakery and Café
• Located at Sunway Pyramid Shopping Mall, Selangor.
(Ground floor, right in front of the entrance of Sunway Lagoon.)
3. Market analysis
Potential of The Location
• Tourism area
• Surrounded by universities
• Consistent crowd flow
Targets
• tourists
• students
• local residents
• All ages consumers
Competitors
• Starbucks, Delifrance
5. Marketing Strategies
Prices
• Bec Sucre has more reasonable price on its products than most of the bakery in
town.
• the price range is affordable for most of the costumers.
-RM 4.00 to RM 20.00.
Loyalty card
• With a unique and beautiful design that makes costomer’s wallet looks good.
Promotion and Event Notifications
• Website
• Facebook
• Email
• Twitter
Special Events
• “Festival Celebration Night”, for example, Christmas, New Year, Hari Raya, and
etc..
6. Quality of Products
Chocolates, pastries, French bread, desserts, light
meals, beverages
Original French Bakers and Baristas
Ingredients used are high in quality & are organic-based.
Consistently serving the finest espresso
Baked bread will not be kept more than 3 days
7. Quality of Services
Wi-Fi service
Well trained employees
Free water and ice cube refilling
Tasting menu
Clean environment
8. Selling Points
“Old Paris” concept environment
-Social bar counter
-Private space
-Outdoor Seatting
Early Bird Special Meal
-The Early Bird special meal include an appetizer (choice of
soup or salad), and an entree or a dessert.
-4 pm to 6 pm (Monday – Thursday)
19. Reference
Book Reference:
• Gail P. Hiduke, J.D.Ryan (2014) : Small business : An Entrepreneur’s
Business Plan. South-Western, Cengage Learning.
• Edward Blackwell (2008) : How to Prepare a Business Plan. London,
Kogan Page.
• Jeff Madura (2004) : Introduction to Business. South-Western,
Thompson , Mason.
Internet Reference:
• http://www.easy-French-food.com/French-drinks.html
• http://articles.bplans.com/writing-a-business-plan/