1. The document outlines a business plan for a sole proprietorship called The Yellow "Pumpkin" Doughnut located in Sekaran, Semarang that sells pumpkin-flavored doughnuts. 2. The business aims to introduce innovation and creativity to the doughnut market by offering a unique pumpkin flavor and intends to target students and people around the local university. 3. Financial projections estimate startup costs of RPs5 million and the breakeven point will be reached by selling around 85 packs of doughnuts that sell for Rp11,000 each. The business hopes to stand out from competitors by promoting the pumpkin flavor and health benefits.

1. Name of the group : 1. Vika Setyawati
2. Ayu Syarofah
3. Devi Meilinda
4. Nida Usanah
5. Istiqlala Nur Alia
6. Vivi Wahyu A
TAMAN SISWA STREET, GANG RAMBUTAN,
SEKARAN
56254, Semarang
Yellow “Pumpkin” Doughnut
BUSINEES PLAN
Prepared: 24th March 2014
YO PIDOYO PIDO

2. Executive Summary
Creativity in business right now is really needed. There are many competitors so we should
have innovation in product offer. We have bored with product that usually sell with the same
taste. It’s like in doughnuts, many processed having same taste. Here we are innovating with
the different taste, that is pumpkin. And this doughnut have many vitamin inside. And
suitable for healthy snack, and recommended for diet person, because this pumpkin
doughnut have lower sugar.
The Business
Business name : The Yellow “Pumpkin” Doughnut
Business structure : sole trader
Business location : in Sekaran
Data established : February 14th
, 2015
Product/services :
The dough must with the pumpkin with cohocolate, almond, nuts.
The market
Target market :
Unnes student, student, and people around unnes
Marketing strategy :
 Opening discount
 Discount every month
 With unique packaging
 Every three month have a new flavor.
 Promotions : pamphlet/brochures
 Can delivery
 Facebook, twitter, and other sosial media
The future
Vision statement :

3. Make this business famous in UNNES and then Semarang and after in all around Indonesia
and many branch.
Goals/objectives :
Make the product that have the best impression after the first tasting it so wants every day
buy it.
The finances
We intend to get 5.000.000/month
We need 30.000.000 to start up cost and we already have 5.000.000
The Business
 Business Name : The Yellow “Pumpkin” doughnut
 Business Structure : Sole Trader
 Business Location : Sekaran
 Date Established : 7th
April 2014
Organisation chart
[Ms. Nida
Owner/Manager]
[Ms. Istiqlala
Marketing Manager]
[Ms. Devi
Production Manager]
[Ms. Ayu
Salesperson
[Ms.VikaAccoun
ting manager]
[Ms. Vivi
Salesperson]
Figure 1:Organisation Chart.

4. Products
Products Description Price
Chocolate pumpkin
Almond Pumpkin
Nuts pumpkin
Pack
Made of Pumpkin and Chocolate
Made of Pumpkin and Almond
Made of Pumpkin and Nuts
2 chocolate pumpkin, 1 almond
pumpkin, 2 nuts pumpkin
Rp 6000/pack
Rp 12000/pack
Rp 5000/pack
Rp 20.000/pack
OPERATION
Step 1
Designing business cards, brochures and flyers. using a computer software program or ask
a local printer to design and print a wide range of business advertising. Inform about our
bakery, including the name, location and phone number. Make note of the special items
offered us bread, like a wedding Doughnut design and catering and add the image to draw.
And give discounts with every purchase large quantities.
Step 2
Marketed via the Internet, social media for example create a Twitter account and facebook
account. Send some "tweet" at any time with information about our products. Create a blog
is also about our products and how to order information.
Step 3
Following an exhibition or a show about snacks. Offering products for celebrations, gathering
dll.Mencari help from other professionals. Network with local event planners, catering for
example. This business can submit contact information, a business card or brochure to
clients who may require your services. Offer discounts to businesses that refer customers to
your bakery.
Step 4
Went to school. Teach cake decorating or cake design classes for local craft or grocery
store. Buying the ingredients are locally sourced, such as pumpkin, and produce specialized
products for farmers market vendors and local product shops.

5. THE MARKET
Target Market
Unnes student, student, and people around unnes
S.W.O.T. analysis
Strengths Weaknesses
1. New product
2. Good for health
3. Cheap
4. Keep save our earth
1. Doughnut is familiar
2. Yellow Pimpkin is seasonal
Opportunities Threats
1. near to Unnes which has a lot of
students
2. there are many medium and high
income people
3. many student don’t know yellow
pumpkin
1. some similar products are available at
unnes
2. taste of Chocolate abd nuts is familiar
Compotitors :
1. Doughnut
2. Martabak
3. Cake production of BEM
Advertising & sales
1. Spreading fliers, brochures
2. Giving 50% discount for the week
3. Buy 1 get 1free

6. THE FUTURE
VISION :
Becoming an unique product doughnut with extraordinary taste and the best selling
in Central Java
MISSION :
1. Creating various delicious of yellow pumpkin doughnut.
2. Promoting yellow pumpkin doughnut as the best snack gift in semarang
3. Creating new labour in this area
4. Not only selling the doughnut but also selling the other product
5. Producing with keep save our earth
The Finances
Assumptions
Start-up costs for 1x production

7. START-UP COSTS Cost (Rp)
Fixed Cost
machines Rp 300.000,00
equipment Rp 200.000,00
Variable cost
supplies Rp 300.000,00
raw materials Rp 1.000.000,00
sugar Rp 200.000,00
wheat flour Rp 100.000,00
almond Rp 200.000,00
nuts Rp 100.000,00
chocolate Rp 150.000,00
baking powder Rp 50.000,00
wages Rp 1.800.000,00
electricity Rp 200.000,00
transportation Rp 200.000,00
marketing and advertisement Rp 200.000,00
more Rp 50.000,00
Total costs Rp 5.050.000,00
It produces pumpkin doughnut 1000....units/ boxes/ packs
The average cost of 1 pack to produce is 5100

8. Break-even analysis
Timeframe (e.g. monthly/yearly)
Average price of each product/service sold Rp 11.000,00
Average cost of each product/service to make/deliver Rp 5.100,00
Fixed costs for the month Rp 500.000,00
Percentage of price that is profit 54%
Total sales needed to break-even Rp 932.203,39
Number of units sold needed to break-even 84,74576271
BREAK-EVEN CALCULATOR
Supporting documentation
Attached is my supporting documentation in relation to this business plan. The
attached documents include:
 Label/ pack
 Flyers/ brochures
 Location
 Website/ blog/ fanpage facebook