2. Business Background
Bakery and Café (FnB)
• Combination of French style bakery and café
• Bec Sucre Bakery and Café
• Located at Sunway Pyramid Shopping Mall, Selangor.
(Ground floor, right in front of the entrance of Sunway Lagoon.)
3. Market analysis
Potential of The Location
• Tourism area
• Surrounded by universities
• Consistent crowd flow
Targets
• tourists
• students
• local residents
• All ages consumers
Competitors
• Starbucks, Delifrance
5. Marketing Strategies
Prices
• Bec Sucre has more reasonable price on its products than most of the bakery in
town.
• the price range is affordable for most of the costumers.
-RM 4.00 to RM 20.00.
Loyalty card
• With a unique and beautiful design that makes costomer’s wallet looks good.
Promotion and Event Notifications
• Website
• Facebook
• Email
• Twitter
Special Events
• “Festival Celebration Night”, for example, Christmas, New Year, Hari Raya, and
etc..
6. Quality of Products
Chocolates, pastries, French bread, desserts, light
meals, beverages
Original French Bakers and Baristas
Ingredients used are high in quality & are organic-based.
Consistently serving the finest espresso
Baked bread will not be kept more than 3 days
7. Quality of Services
Wi-Fi service
Well trained employees
Free water and ice cube refilling
Tasting menu
Clean environment
8. Selling Points
“Old Paris” concept environment
-Social bar counter
-Private space
-Outdoor Seatting
Early Bird Special Meal
-The Early Bird special meal include an appetizer (choice of
soup or salad), and an entree or a dessert.
-4 pm to 6 pm (Monday – Thursday)
19. Reference
Book Reference:
• Gail P. Hiduke, J.D.Ryan (2014) : Small business : An Entrepreneur’s
Business Plan. South-Western, Cengage Learning.
• Edward Blackwell (2008) : How to Prepare a Business Plan. London,
Kogan Page.
• Jeff Madura (2004) : Introduction to Business. South-Western,
Thompson , Mason.
Internet Reference:
• http://www.easy-French-food.com/French-drinks.html
• http://articles.bplans.com/writing-a-business-plan/