This document discusses embedding social media in academic curricula to enhance e-learning and blended learning. It addresses aligning delivery methods with knowledge and techniques being taught, setting clear expectations and outcomes, and using milestones, gamification and simulations for experiential learning. The objectives are developing deep, reflective and meta-cognitive learning skills. Challenges include lack of technology familiarity, additional costs, and evolving technologies requiring quick adaptation. The document recommends developing a culture of continuous learning where tutors model learning excellence and use social media to enhance professional identities. It provides examples of social media tools that can be used, such as Google Forms, Twitter and Padlet.