5. Profile of HDFC bank
Type : Public
Founded : August, 1994
Headquarters : HDFC Bank Ltd, Mumbai, India
Industry : Banking, Insurance,
Capital Markets and allied industries
Products : Loans, Credit Cards, Savings,
Investment vehicles, Insurance etc.
Net revenue : Rs.34628.38 crores (2015)
Net income : Rs. 6017.69 crores (2015)
Employees : 65752(2015)
Website : www.hdfcbank.com
6. Network of HDFC
It has 2000 branches in India
It has 6520 ATMs in the country
It is spread 996 cities in India
All branches are OLRT connected
Representative offices in Hong Kong, New York,
London & Singapore
7. Future plans
Launch 250 new branches.
HDFC Bank plans to set up NBFC.
HDFC Bank plans to raise Rs 4,200 crore in capital
Relocate branches to un-banked rural Punjab.
17. HDFC Bank has positioned itself as a bank which gives
higher standard of services through product
innovation for the diverse need of individual &
corporate clients. So they want to highlight following
points in their positioning segment :
-Customer centric
-Service oriented
-Product innovation
18. Business Strategy
Increasing market share in India’s expanding
banking.
Delivering high quality customer service.
Delivering more products to more customers.
Maintaining current high standards for asset quality
through disciplined credit risk management.
Develop innovative products and services that attract
targeted customers and address inefficiencies in the
Indian financial sector.
19. SWOT ANALYSIS OF HDFC
Strengths
‡Support of various promoters
‡High level of services
‡Knowledge of Indian Markets
Brand name
Target market
Corporate banking market : this market target the industries & fulfill their financial needs.
Capital market : this segment is targeted on the long term needs of the individual as well as of industries.
Retail banking market : this segment is for retail investors & provide them short term financial credit for their personal, house hold needs.