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1. ETHICS IN MARKETING AND CONSUMER PROTECTION
GROUP NO. 13 Presented by-
Joel Abraham easo 18
Vishal Mishra 47
Abhilash Prakash 62
Ravi kumar 108
Roshan kumar 111

2. CONTENTS
• Definition
• Importance of Ethics in Marketing
• Consumer Protection
• Who is responsible for consumer protection
• Rights of a Consumer
• Redressal Agency
• Conclusion

3. DEFINITION
• What is ethics?
• What is marketing?

4. • Marketing Ethics
• Why we need Ethics in Marketing?

5. IMPORTANCE OF ETHICS IN MARKETING
• To reverse declining public confidence in marketing.
• To avoid increases in government regulation.
• To regain the power granted by society
• To protect the image of the organization

6. WHAT IS CONSUMER PROTECTION?
• Consumer
• Consumer Protection

7. WHO IS RESPONSIBLE FOR CONSUMER PROTECTION?
• Responsibility of Business
• Responsibility of Consumer
• Responsibility of Government

8. RIGHTS OF A CONSUMER
• Right To Basic Needs
• Right To Safety
• Right To Choice
• Right To Redress
• Right To Information
• Right To Consumer Education
• Right To Representation
• Right To Healthy Environment

9. REDRESSAL AGENCY
• District Forum
• State Commission
• National Commission

10. CONCLUSION
• Consumer Protection provides for better protection of the
interest of consumer and for that purpose to make
provision for the establishment of the consumer councils
and other authorities for settlement on consumers
disputes and for matters connected there with.

11. Thank
You