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SEARCH ENGINE MARKETING (IDFC BANK)
- 1. AANCHAL AGRAWAL BRAND: IDFC BANK
- 2. IDFC BANK Founded on 19th October 2015 BANK OF NOW Private sector bank Number of branches 142, 13000 Micro ATMs and 3400 Aadhar pay merchant points. Headquarters in Mumbai.
- 3. FOR TEXT ADS •GOAL- WEBSITE TRAFFIC •CAMPAIGN –SEARCH CAMPAIGN
- 5. AUDIENCES
- 6. AD GROUP -A 1 net banking in india 2 open bank account online 3 online account opening 4 savings account interest rate 5 credit card apply online 6 hdfc netbanking 7 hdfc credit card payment 8 zero balance saving account 9 online bank account opening with zero balance 10 online money transfer AD GROUP-B 11 mobile banking 12 fixed deposit rates 13 fd interest calculator 14 icici internet banking 15 personal loan apply online 16 axis internet banking 17 banks near me 18 car insurance in india 19 general insurance online 20 share market news AD GROUP-C 21 atm near me 22 personal loan in india 23 personal loan apply online 24 home loan rates 25 mutual funds in india 26 instant personal loans 27 term insurance plans 28 digital banking in india 29 life insurance in india 30 health insurance plans 30 Relevant keywords segrated into groups
- 7. NEGATIVE KEYWORDS Since the campaign ads are based on savings account, fixed deposit, home loan and personal loan the following are the negative keywords: • Savings plan • Savings account meaning • Fixed income securities • Fixed deposit meaning • Personal loan emi calculator • Personal loan meaning • Savings calculator • Loan application process • Loan for business • Loan calculator excel • Home loan insurance • Banking jobs • Financial jobs • Low credit score loans
- 8. TEXT AD NO.1 • AD GROUP1 • T1- Get 40% value at Rs 25k on a/c • T2- Open a Savings Bank a/c NOW. • URL- https://www.idfcbank.com DESCRIPTION-Get benefits upto 40% as discounts, notional cost of free services and interest.
- 9. EXTENSIONS USED CALL OUT EXTENSIONS 1) 10% cashback on first transaction 2) Unlimited ATM at any bank 3) free fund transfers SITELINK EXTENSIONS ( with descriptions ) 1) Business banking 2) Wholesale banking 3)Wealth Management 4) Personal banking
- 10. DESKTOP VIEW
- 11. MOBILE VIEW
- 12. TEXT AD NO.2 • AD GROUP B • T1- Get High Interests on your FD • T2- Open a fixed deposit A/c NOW • URL- https://www.idfcbank.com/content/idfc/business-banking/accounts-and-deposits/fixed-deposit.html DESCRIPTION- Get interest as high as 7.5% on FD for 366 days, 4%-7% for 7-365 days & more.
- 13. EXTENSIONS USED CALL OUT EXTENSIONS 1) Allowed early withdrawl 2) Complimentary savings account SITELINK EXTENSIONS ( with descriptions ) 1) Business banking 2) Wholesale banking 3)Wealth Management 4) Personal banking
- 14. MOBILE VIEW
- 15. DESKTOP VIEW
- 16. TEXT AD NO.3 • AD GROUP C • T1- Need Personal loan@11.5% ONLY? • T2- Get simple & smart loans NOW • URL- https://www.idfcbank.com/personal-banking/loans/personal-loan.html DESCRIPTION- Affordable access to extra cash for your financial needs starting at 11.50% only
- 17. EXTENSIONS USED CALL OUT EXTENSIONS 1) Zero hidden charges 2) Low processing fees 3) Instant loan approval 4) Zero part payment charges SITELINK EXTENSIONS ( with descriptions ) 1) Business banking 2) Wholesale banking 3)Wealth Management 4) Personal banking
- 18. affordable access to getting extra cash for all your financial needs MOBILE VIEW
- 19. DESKTOP VIEW
- 20. FOR BANNER ADS • GOAL - Brand awareness and reach • Network- Display Network
- 26. BANNER AD FOR -REMARKETING
- 33. DUMMY LANDING PAGE ( please click the links below to view landing pages) • FOR TEXT AD 1 & BANNER AD FOR REMARKETING http://aanchalagrawal.xyz/352-2/ • FOR TEXT AD 2,3 AND BANNER AD FOR REMARKETING http://aanchalagrawal.xyz/idfc-bank-2/
- 34. THANK YOU!