The document provides information on three banks: IDFC Bank, HDFC Bank, and RBL Bank. It details their founding years, number of branches, digital initiatives and campaigns. IDFC Bank has 142 branches and focuses on partnerships for digital payments. HDFC Bank has over 4,700 branches and popular apps like PayZapp. RBL Bank was founded in 1943 and has 200 branches, focusing on startups and their RBL PayApp. Their social media presence and digital strategies are also compared.

1. TEAM MEMBERS
AANCHAL AGRAWAL
POOJA JAGATRAMK
PAVAN LALVANI

3. IDFC BANK
 Founded on 19th October 2015
 BANK OF NOW
 Private sector bank
 Number of branches 142, 13000 Micro ATMs
and 3400 Aadhar pay merchant points.
 Headquarters in Mumbai.

5. HDFC Bank
 HDFC Bank Ltd is an Indian banking and financial
services company.
 4715 branches and 12260 ATMs across 2657
cities and town in India.
 Installed 4.30lacs POS terminals and issued
235.7lacs DEBIT card and 85.4lacs CREDIT card
in 2017.
 Number of employees 84325
 Started out in 1994, HDFC Bank is one of India’s
first private sector banks.

7. RBL Bank
 RBL bank was founded in August 1943.
 In 2010 RBL underwent a change in its image
which has boosted its popularity
 RBL is trying to create a perception of being a
new age bank and also raised a large
investment.
 It started the India start up club and also has
dedicated a branch only to start ups.
 RBL has 200 bank branches and 365 ATMs
across India.

8. IDFC Bank Digital Initiatives
 IDFC Bank is first off the block to launch
Aadhaar Pay sans MDR.
 Partnership with digital payments solution
company MobiKwik.
 Partnership with e-pay later.
 Completely digitalized savings account.

10. Main website IDFC Bank

11. HDFC Bank Digital Initiatives
 Musical logo-MOGO
 Watch Banking
 PayZapp App

13. HDFC (PayZapp)

14. Main website HDFC Bank

15. RBL Bank Digital Initiatives
 RBL PayApp
 RBL My Card

16. Main website RBL Bank

17. Twitter

18.  Twitter Followers
- HDFC 215.6K
- RBL 197.5K
- IDFC 56.2K
0
50
100
150
200
250
Twitter Followers
HDFC
RBL
IDFC

19. IDFC Campaigns.
 #BankingNibhao
 #NayeGharkiBaat
 #ShaadikeKharche
 #ByeByeMrBahane
 #IDFCTwitterCampaign

20. IDFC Campaigns.

22. HDFC Bank Campaigns.
 #GoforGoals
 #StartDoing
 #JurassicWorldWithPayZapp

23. HDFC Bank Campaign

24. RBL Campaigns.
 #DigiQuizz
 #ApnoKaBank
 #Unscramable
 #SafeBankingTips

26. Instagram Pages

27.  Instagram followers
- HDFC 50.7K
- IDFC 3264
- RBL 2306
0
10000
20000
30000
40000
50000
60000
Instagram
HDFC
IDFC
RBL

28. #ChooseIDFCBank

30. Facebook

31.  Facebook Followers
HDFC 2,671,310
IDFC 489,469
RBL 1,731,415
0
500000
1000000
1500000
2000000
2500000
3000000
Facebook
HDFC
IDFC
RBL

32. SEM (Google Ads)

34. SEO (Open a bank account)

36. SEO (Open a fixed deposit)

38. Suggestion
 Increase the number of Branches.
 Focus more on social media.
 Improve the SEO.
 Target the youth and millenials, they are more
likely to take risk in investing in a new bank.
 Should sponsor events.

39. THANK YOU.